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How agile is transforming modern marketing

Martech

Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers from around the world. Image: Proposed values of agile marketing.

Marketing 131
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Buying group marketing: The next evolution of ABM

Martech

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. From a marketing perspective, we had to go entirely digital to be able to reach our audience.

Marketing 115
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Workshop: A New Approach for New Business – Chicago

Fuel Lines

This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and The List will be held on Friday, July 23, 2015, in Chicago, Illinois. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies. Who Should Attend Who Should Attend?

Agency 262
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Metaverse, Web 3.0 and NFTs: What marketers need to know

Martech

Recently a student of mine at the University of Oregon introduced me to a digital clothing app that allows users to house a “digital closet.” The app charged a fee for users to upload a photo of themselves that would then be altered to include the digital fashion item so that they could post it on their social media.

Marketing 144
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Ad Agency New Business Workshop

Fuel Lines

It’s made worse with the paradigm shift in business development. A step-by-step process that’s been developed and implemented in over 200 advertising, digital, media and PR agencies in the U.S., Grasp the benefits of the strategies and tactics that will make new business much easier and more consistent. Canada and the UK.

Agency 249
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Ad Agency New Business | Social Media Workshop – Orlando

Fuel Lines

This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando, will be held on Friday, February 6, 1015, in Orlando, Florida. A step-by-step process that’s been developed and implemented in over 200 advertising, digital, media and PR agencies in the U.S., Canada and the UK.

Agency 279
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Workshop: A New Approach for New Business – San Diego

Fuel Lines

This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.

Agency 254