Martech Series

OCTOBER 11, 2022

Top brands like Rent The Runway will discuss how to implement digital transformation successfully alongside Conductor’s industry experts. Conductor, the leading enterprise organic marketing technology company, announced its second Digital Transformation Summit will be held on Wednesday, October 26 at 11:00 a.m. ET (8:00 a.m.

Marketing 81

Marketing SEO MarTech Conversion 81

Digital Ad Blog

APRIL 26, 2023

Digital marketing is vital to any eCommerce store that wants to succeed in today’s competitive marketplace. We will explore critical digital marketing strategies that eCommerce stores should adopt to stay ahead of the competition. Use social media ads to drive more traffic to your website.

eCommerce 52

eCommerce SEO Marketing Brand Awareness 52

Adweek

APRIL 25, 2024

When it comes to video ad sales, marketers don't need a linear path to success. According to the Interactive Advertising Bureau's newly released 2024 Digital Video Ad Spend & Strategy Report, it's going to be a big year for digital video.

Video Ads 215

Video Ads Advertising Marketing 215

Ad Rants

MARCH 25, 2024

In the bustling New York City's digital market landscape, navigating the online streets requires a strategic driver--an SEO expert. The intricate web of search algorithms demands a tailored strategy, which is where anSEO company comes into play.

SEO 208

SEO Fashion Audience Finance 208

Smart Insights

APRIL 23, 2024

Why use a framework to create an integrated marketing strategy? I believe that implementing a digital marketing strategy framework to follow is essential to ensure the success of your integrated marketing strategy.

Marketing 90

Marketing 90

Adweek

MARCH 20, 2024

As technology continues to revolutionize the way brands engage with their audiences, the conversation around AI's role in marketing is more relevant than ever. Its marketing strategies exemplify how traditional companies can navigate digital.

Conversion 185

Conversion Audience Marketing 185

Adweek

JANUARY 18, 2023

The pandemic forced b-to-b businesses to completely digitize their marketing efforts virtually overnight--and that digitization coincided with the industry's transition to a more personalized, human-centered approach to marketing. Human-centered marketing is the strategy for here and now.

Marketing 271

Marketing Media 271

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Video Ads 95

Video Ads Retail MarTech Marketing 95

Smart Insights

JANUARY 24, 2024

4IR means manufacturers are using technology and digital marketing techniques to streamline their marketing strategy We are living and working in the 4th industrial revolution where increased competition coupled with changing customer expectations translates into a renewed focus on digital … The post Digital marketing for manufacturers in the (..)

Manufacturing 96

Manufacturing Marketing 96

Smart Insights

NOVEMBER 21, 2023

How to use the power of the 70:20:10 rule as a marketing model to prioritize your digital marketing strategy With new marketing tools and techniques available to us almost daily, it can be difficult to know where to prioritize your … The post Using the 70:20:10 rule in your digital marketing appeared first on Smart Insights.

Marketing 115

Marketing 115

Smart Insights

AUGUST 23, 2022

Dr Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by using the 18 most important digital marketing techniques Simply put digital marketing, also called online marketing, is the application of digital media, … The post What is digital marketing?

Marketing 145

Marketing Media 145

Martech

MARCH 27, 2024

This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Each prompt comes with a detailed explanation and practical example, making it easy to apply AI to your everyday marketing tasks and challenges. The post 10 ChatGPT prompts for digital marketers appeared first on MarTech.

Marketing 101

Marketing SEO MarTech Media 101

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Marketing 107

Marketing Conversion Rate Audience MarTech 107

Basis

DECEMBER 1, 2022

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. Burnout in Digital Advertising Demands Real Changes [:05]. Welcome to Scout! This one’s all about cookies—though sadly, not of the holiday variety.

Cookies 52

Cookies Marketing Advertising 52

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. What digital tools do we need to execute the campaign?

Retargeting 84

Retargeting Retargeting platforms Conversion Rate Conversion 84

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing 126

Marketing SEO Machine Learning Audience 126

Ad Monsters

APRIL 19, 2024

Sowing Seeds of Strategy: Kate Lavin, Editorial Director, Marijuana Business Daily, shares her insightful approach to cannabis content in a complex regulatory landscape. Through shadow bans and shifting sands, her insights illuminate the path for cannabis businesses aiming to flourish in a market that’s as challenging as it is promising.

Retail 110

Retail Education Manufacturing Audience 110

Smart Insights

NOVEMBER 24, 2023

Combine opportunity, strategy, and action to identify the right approach for your pharma brand The last few years have been a rollercoaster ride for many of us, not least those within the pharmaceutical sector.

Pharmaceuticals 88

Pharmaceuticals Marketing Healthcare 88

Smart Insights

DECEMBER 15, 2023

Our financial services social strategy recommendations and best-practice case studies put you in the driving seat to accelerate your financial services' ROI from digital marketing in 2024 Over the past few years, financial service organizations have embraced social selling programs … The post Financial services social media trends for 2024 appeared (..)

Media 94

Media ROI Marketing 94

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 107

Advertising Marketing Geo targeting Retail 107

Smart Insights

NOVEMBER 29, 2022

From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to … The post How to define SMART marketing objectives appeared first (..)

Marketing 116

Marketing 116

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

MarTech 89

MarTech Conversion Rate Finance Conversion 89

MNTN

APRIL 23, 2024

As a search marketer, you’re likely more focused on keywords and intention than you are on Connected TV (CTV) — but it might be the perfect addition to your campaign. Let’s take a look at some of their conversation: How Does Search Marketing Help on CTV? It might seem odd at first, but paid search and CTV aren’t that different.

Marketing 52

Marketing Conversion Rate Brand Awareness Conversion 52

Martech

OCTOBER 20, 2023

Right now, marketers are navigating the vast digital marketing landscape, competing in a sea of content and yearning for a strategy that boosts rankings and seamlessly translates them into tangible revenue. Finding an approach that incorporates all of this is vital. Click here to view more MarTech webinars.

SEO 111

SEO Conversion MarTech Marketing 111

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. Outspend on Temu.

Marketing 90

Marketing Machine Learning Audience Communications 90

Smart Insights

OCTOBER 24, 2023

Are you benefiting from the latest sector innovations in your healthcare business' marketing strategy?

Healthcare 83

Healthcare Marketing Communications 83

VideoWeek

JANUARY 29, 2024

Channel 4 has confirmed it will cut 200 jobs and close some of its linear channels, as part of a five-year strategy to transition to a “digital-first public service streamer” by 2030. This includes divesting from its “legacy” operations in order to invest in its digital offerings.

eCommerce 106

eCommerce Marketing Advertising 106

Digital Remedy

JANUARY 12, 2024

In today’s ever-evolving digital landscape, effective marketing strategies demand innovation and precision. YouTube TV is an emerging giant in the performance marketing world and is helping to push the evolution of television advertising. But how can you utilize this worthwhile platform to its fullest potential?

Advertising 105

Advertising Marketing Click Through Rate Conversion Rate 105

Smart Insights

MAY 23, 2023

Examples of essential questions to ask when structuring a digital marketing audit Auditing your digital marketing activities is an essential technique to start a digital marketing strategy.

Marketing 80

Marketing 80

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. What strategies can increase the likelihood of form fills? Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system. Journey stage tagging.

Audience 95

Audience A/B Testing Machine Learning MarTech 95

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. This sets the course for your entire AI-driven strategy. As you craft these objectives, consider the following points: Marketing efficiency. Sales and marketing alignment.

ROI 105

ROI MarTech Marketing Conversion 105

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. In 2019 , 56.3%

Demand Side Platform 105

Demand Side Platform Ad Space Display Advertising Ad Inventory 105

Digiday

JANUARY 30, 2024

Chad Schulte, senior vice president of agency partnerships and strategy, Seedtag Custom AI has become an indispensable tool for agencies seeking a competitive edge in the rapidly evolving digital marketing landscape. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Advertising 87

Advertising Audience Agency Media 87

IAB Tech Lab

APRIL 24, 2024

We understand that effectively reaching target audiences remains a key concern for marketing leaders. In fact, over half (53%) of executives worldwide say their leading concern regarding their digital advertising strategy is being able to reach target audiences effectively at scale (source).

Audience 64

Audience Advertising Marketing 64

Ad Monsters

APRIL 16, 2024

New York, NY (April 16, 2024)— AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions and lasting impact on their brands, organizations and markets. Kamakshi’s impact reaches far beyond her own businesses.

Ad Tech 115

Ad Tech Media Advertising Marketing 115

Smart Insights

AUGUST 8, 2023

Keep up to date in the ever-changing digital landscape by integrating these 5 trends in Financial Services digital marketing into your 2024 marketing strategy Financial Services is both a highly competitive and highly regulated sector.

Marketing 71

Marketing 71

Martech Series

JANUARY 24, 2023

Seasoned brand builder joins TreviPay’s leadership team to drive market strategy in alignment with B2B digital transformation and payments innovation trends TreviPay , the global B2B payments and invoicing network, announced the appointment of Allen Bonde as Chief Marketing Officer.

Marketing 89

Marketing Manufacturing eCommerce MarTech 89