Martech Series

JULY 8, 2022

” Marketing Technology News: Boosted Commerce Announces Key Executive Hire, Martin Dunstheimer, Former CFO of TOMS. This can give the impression that they’re not happening elsewhere, but smaller organisations also suffer an enormous volume of attacks. Mote continued “Cyber attacks on larger organisations make headlines.

MarTech 82

MarTech Impressions Marketing Data Management Platform 82

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

Automatad Inc.

NOVEMBER 23, 2023

They have valuable user traffic and customer data, which can be accessed by the brands and services to reach their targets. Advertisers: Brands, services, and marketers are a few examples of advertisers. They reach their target audience by displaying ads on the website or app with potential traffic and user data.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech

JUNE 22, 2022

. “We’re the center of how they get the benefit of their data, be it from a CDP or other data management platform.” ” Movable Ink activates data insights to generate multi-channel creative content. ” Get the daily newsletter digital marketers rely on. Processing.Please wait.

Data Management Platform 101

Data Management Platform Conversion Impressions Marketing 101

Martech Series

JULY 18, 2022

Our technology will help Sober Peer securely manage the sensitive data required to accurately represent patients’ digital twins, instilling a necessary layer of trust to the digital patient experience,” said Frank Ricotta, CEO & Founder of BurstIQ. BurstIQ’s capability is impressive.

Healthcare 84

Healthcare Machine Learning Impressions MarTech 84

Martech Series

JUNE 20, 2022

Scope3 has designed and developed the system of record for mapping the end-to-end emissions of the digital advertising lifecycle, accounting for the complete ad tech graph behind every impression they measure. Marketing Technology News: ENGINE in the US, Europe, and Australia Rebrands to Big Village, Pioneering the Future of Global….

Machine Learning 79

Machine Learning Ad Tech Impressions Agency 79

Martech Series

FEBRUARY 28, 2023

. “Organizations need to guarantee a high level of data and data pipelines availability and efficiency, streamline cloud processing, and leverage augmented data and metadata management technologies.

Impressions 84

Impressions MarTech Data Management Platform Marketing 84

Martech Series

DECEMBER 29, 2022

In addition, Spectra StorCycle, the company’s storage lifecycle management software, was recognized in storage and application software award categories for its performance, innovation, ease of integration, functionality and value. Marketing Technology News: Metappfactory Launches as Leading Metaverse Development Company.

Entertainment 81

Entertainment Manufacturing Media Impressions 81

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. CPGs have the opportunity to improve business outcomes by leveraging first-party data. CPGs and third-party audiences.

ROI 88

ROI Control Group Audience Cookies 88

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? billion by 2029.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Clearcode

SEPTEMBER 11, 2023

While there are hundreds, if not thousands, of ready-to-use DSPs on the market, it sometimes makes more business sense for a company to build their own custom DSP. Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? The DSP analyzes data associated with the impression.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Clearcode

APRIL 21, 2023

Regulations such as GDPR, ePrivacy directive , DMA and DSA , and CCPA regulate the processes for gathering and sharing personal data, for example, for advertising purposes. The most valuable currency on the digital advertising market currently is first-party data, i.e. data that the user provides to the publisher themself.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. The Main Platform, Processes and Players. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. AdTech and MarTech Predictions and Trends in 2022. Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. AdTech Terminology.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52