Is the Collapse of SEO About to Cause CPM Inflation?
Adweek
APRIL 1, 2025
AI and LLMs are popular precisely because they get people answers and informationfasterthan clicking around.
Second quarter saw slowing ad spend on most platforms
Martech
JULY 31, 2024
digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Facebook’s CPM decreased by just 1% year-over-year in Q2 2024, the fifth consecutive quarter where the year-over-year CPM decline has lessened.
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Political ad spending shifts regional CTV costs for brands
Martech
OCTOBER 29, 2024
This is especially true in swing states where CPM has risen significantly. Politics drive up CPMs. No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. CPMs rose 8% year-over-year for this election season. In non-swing states, CPMs decreased 2.5% over last year.
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Bundling vs. Market Driven Pricing: The Ideal Path to Better Yield
Ad Monsters
DECEMBER 2, 2024
However, the question of whether bundling or market-based pricing can drive optimal yield is still largely unanswered. This approach ensures high revenue for the premium content but the fundamental question of the actual market value for an individual impression remains unanswered. Punchline: the answer is both.)
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Meta ad spend up 15% last quarter as TikTok sees sharp drop
Martech
JANUARY 22, 2025
Marketers have two significant reasons to continue, and in some cases increase, their investment in social media campaigns. When marketers invest in multiple social media platforms, they are finding value in the smaller platforms and spending accordingly, the study suggests. This was an acceleration from 9% growth in 3Q 2024.
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Surviving the CPM Slump: Why Deep Audience Insights Are CTV’s Best Bet
Ad Monsters
NOVEMBER 29, 2024
Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. The rapid rise of CTV platforms has led to a surge in available ad inventory.
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AI-powered martech news and releases: January 9
Martech
JANUARY 9, 2025
Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. PearlMountain Limited released an update to its video creation platform, FlexClip.
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ID5 Prebid Analytics Module Reveals a CPM Increase of Up to 365% for Publishers Leveraging Universal IDs
Exchange Wire
JULY 18, 2023
ID5, the market-leading identity provider for digital advertising, today (July 18th, 2023) announced the launch of an exclusive report harnessing prebid analytics data to assess the value of universal IDs for European publishers, revealing that media owners could expect an [.]
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2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending
Basis
MARCH 17, 2025
With key state and local races in 2025, and seemingly ever-increasing political spending, political marketing practitioners can apply and optimize what theyve learned recently. Section 1: Political Marketers Love of Video is Growing Key Takeaways: Video spend, as a percentage of political digital ad investment, jumped to 76% in 2024.
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Choosing Best CPM Ad Network for Publishers: Traffic Requirements, CPM rates, Ad Types, and More.
Smarty Ads
OCTOBER 13, 2021
CPM ad network technologies go through the rapid development stage if we take a look at the modern programmatic ecosystem. If previously only such ad network companies like Google AdSense almost single-handedly ruled the ball, now former market leaders are experiencing serious competition coming from companies that compete.
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TF1 is Working Towards True Cross-Media Measurement and CPM Trading
VideoWeek
OCTOBER 2, 2023
France, like other European markets, is making steady progress towards providing advertisers with tools for effective cross media measurement says Philippe Boscher, head of digital, data, research, addressable TV & innovation at TF1 Publicité. Filmed in Cologne at DMEXCO 2023. Follow VideoWeek on Twitter and LinkedIn.
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MarkeTeam.ai—Your Marketing Team’s Artificial Ad Ops Co-Workers
Ad Monsters
JUNE 2, 2025
uses AI agents to help marketers cut costs, improve strategy and focus on real resultsnot just content. Her roots were in old-school marketing. Surrounded by teens casually tossing around acronyms like CPM and CPA, she spent two years quietly Googling to keep up. In 2017, she launched an agency to help mid-market brands.
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Google launches marketer resource center and AI recommendation tool
Martech
JUNE 7, 2024
Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. Upcoming digital live streams on AI marketing topics. Dig deeper: AI is a threat to some marketing agencies, an opportunity for others Why we care. Why we care.
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Advertisers push to standardize real-time auctions in retail media
Digiday
MAY 5, 2025
Marketers are adding yet another item on their growing honey-do list for smaller and mid-sized retail media networks. Instead of retailers setting a fixed cost-per-click or CPM, marketers bid on individual ad impressions and the winner gets the ad space. Its a push for more control in the retail media ecosystem. billion dollars.
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Amazon delivers reporting for live shoppable streaming video
Marketing Dive
JUNE 16, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.
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OTT & CTV Advertising Cost: CPM Pricing Explained
MNTN
OCTOBER 7, 2024
Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals.
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OTT & CTV Advertising Cost: CPM Pricing Explained
MNTN
OCTOBER 7, 2024
Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals.
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What Is CPM and How It Shapes Your Advertising Strategy
Brid.tv
SEPTEMBER 25, 2024
What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. Table of Contents [ hide ] What Is CPM and Why Is It Important? How to Calculate CPM?
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What Is CPM for Publishers?
SODP
JUNE 8, 2023
The CPM pricing model is a firm favorite among digital publishers, with good reason. The increasing number of internet users has made digital marketing vital to any business’ growth strategy. It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. What Is CPM?
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Netflix’s CPM still under media buyers’ skin months into its disjointed push into advertising
Digiday
MARCH 27, 2023
Countering recent reports about Netflix’s first quarter of offering an ad-supported tier being largely successful , media buyers Digiday spoke with are expressing frustration at its still-too-high $55 CPM and the still-too-slow growth for its ad-supported sub base.
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AI Empowers Publishers to Sell Better, If They Rise to the Opportunity
Ad Monsters
DECEMBER 16, 2024
The rise of MFA sites as advertisers chased low CPMs and scale while hurting many good publishers. AI provides publishers with a powerful way to introduce a new approach to the market. Including: Resetting CPMs: Brands have long had a set of CPM expectations for contextual targeting.
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CTV Measurement: 8 Metrics & KPIs to Track Success
MNTN
NOVEMBER 1, 2024
Connected TV (CTV) has transformed TV advertising into a precision-driven, performance marketing channel, but unlocking its full potential requires understanding the right metrics. Performance Reporting & Optimization : Reports detail ad effectiveness, enabling marketers to fine-tune future campaigns for improved results.
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Scaling local advertising with automation in the new media landscape by Fluency
Martech
SEPTEMBER 10, 2024
The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. For example, when a real estate marketing agency started launching campaigns with automation, they decreased the time to build and launch campaigns from a couple of hours to 10 minutes or less.
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Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem
Marketing Dive
JUNE 4, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. She Built That” arrives at a time when purpose-driven marketing that tackles social issues is increasingly challenged. You can unsubscribe at anytime.
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The Downside of Curation
Ad Monsters
NOVEMBER 4, 2024
Curation allows buyers to consolidate their private market buying into a handful of deal IDs while ensuring they only target ads to desired audience segments within high-quality content environments. Curation pushes more programmatic transactions to occur via PMPs instead of Open Market. What’s not to like, right?
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Marketing analytics: What it is and why marketers should care
Martech
APRIL 27, 2022
Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.
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How to integrate CTV with other PPC channels for a full-funnel growth loop
Martech
MAY 27, 2025
Where it shines and where its important to assess impact is the lift it creates for your other active marketing channels. Used strategically, CTV can support and amplify your performance marketing efforts. When to add CTV to your marketing mix Im a big proponent of CTV campaigns, but I dont recommend that every brand jump in.
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How to make CTV ads that stick
Martech
APRIL 8, 2025
Its a high bar, but clearing it means your brand will stick in their minds and build affinity that will pay off in an integrated marketing strategy. Because you can shape your CTV audiences in a way you cant with linear TV, you can test creative and messaging in a highly relevant way on other lower-CPM channels like Meta and YouTube.
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Jack in the Box links with T-Pain for Fortnite map, Twitch livestream
Marketing Dive
JUNE 12, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.
Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign
Marketing Dive
JUNE 12, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Pepsi is running out-of-home and radio ads in key markets that reinforce the messaging behind “Food Deserves Pepsi.” market share.
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Demystifying Ad Curation: What Publishers Need to Know in 2025
Playwire
APRIL 17, 2025
Key Points for Publishers Ad curation is redefining how programmatic inventory is packaged and sold, shifting strategic control from DSPs to SSPs Curation allows SSPs to bundle publisher inventory based on rich data signals that DSPs cannot access, like scroll depth and user engagement While CPMs for curated deals are typically 2-3x higher than open (..)
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Why 1440 prefers CPMs for its newsletter business over other pricing models
Digiday
MARCH 25, 2025
As 1440 looks to grow its advertising business, the newsletter company is laser-focused on the CPM pricing model. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. 1440s newsletter boasts a 65 percent open rate, per Huelskamp, and readers click on an average of 2.2
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TikTok leans on AI, search in bid to advertisers at annual summit
Marketing Dive
JUNE 5, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. A new analytics platform called TikTok Market Scope allows advertisers to better understand and activate audiences across every stage of the funnel.
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The $20 Billion Efficiency Opportunity for Marketers
Ad Monsters
DECEMBER 7, 2023
Market Made for Advertising Sites Account for 21% of Impressions Purchased Additionally, the study found that display ads account for 56% of media spend on MFA websites, and video accounts for 44%. Private Deals are Not Exempt from MFA Spending For many marketers, private deals and curated marketplaces are a safe haven from MFA sites.
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Hyundai pitches hybrids as ‘Best of Both Worlds’ in Paris, Texas
Marketing Dive
JUNE 9, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. The automaker has seen a big boost in hybrid vehicle sales, with total hybrid vehicle sales jumping 5% in May, per details shared with Marketing Dive.
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Lipton Hard Iced Tea unites millennials, boomers over party culture
Marketing Dive
JUNE 9, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.
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WPP Media launches AI-driven tool to push beyond ID-based targeting
Marketing Dive
JUNE 5, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. While similar in nature to large language models (LLM), LMMs are intended to predict audience behavior and market performance rather than generate content.
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Marketer’s Guide: Why You Need To Know About The New Ecommerce Ad Metrics
AdExchanger
OCTOBER 18, 2023
The purpose of traditional programmatic metrics is to measure site and ad-related activity, such as click-through rate, app downloads, traffic and the trusty CPM. Warning (and an apology): You are about to be hit with a new crop of three, four and five-letter acronyms.
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McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return
Marketing Dive
JUNE 5, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. The playful, culture-minded approach appears to inform the rest of the marketing around the Snack Wrap. You can unsubscribe at anytime. McDonald’s saw U.S.
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DoubleVerify Grows Q2 Revenue By Expanding Brand Safety To Retail Media, TikTok And Gaming
AdExchanger
AUGUST 3, 2022
CEO Mark Zagorski says the company’s growth is due to both its revenue diversification into new types of advertising and its market position in the verification space, both of which make DoubleVerify “largely agnostic to shifts in ad spend and CPM volatility.”.
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How APAC Mobile App Publishers Are Preparing for What’s Next: Insights from the Mobile Leaders’ Summit
PubMatic
MAY 14, 2025
These are publishers whose growth strategies rely heavily on driving and monetizing traffic outside of their home markets. As the event progressed and I spoke with our partners, one theme came through clearly and it was echoed in the market data shared throughout the event: the mobile app publishing industry is evolving.
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WPP CEO Mark Read to retire at challenging juncture for agency giant
Marketing Dive
JUNE 9, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Still, WPP’s performance has lagged compared to peers, dragged down by a raft of large client losses and sharper spending pullbacks in markets like China.
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The Untapped Opportunity of Unaddressable Inventory
Ad Monsters
DECEMBER 10, 2024
Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. CPM), Safari/iOS and non-consented audiences fetch just $3.78 CPMs, respectively. CPM for these users. Discover how publishers can turn unaddressable inventory into a revenue goldmine.
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Smirnoff Ice toasts 25 years with first global campaign
Marketing Dive
JUNE 12, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Courtesy of Diageo Dive Brief: Smirnoff Ice unveiled its first global campaign on June 10, according to information shared with Marketing Dive.
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