MediaFuse

OCTOBER 27, 2016

Are you looking to determine your programmatic revenue earnings or planning a media budget? Use our CPM calculator by entering any two criteria to solve for the third. MediaFuse’s CPM Calculator is specifically designed for programmatic ad ops teams and media planners. More about CPM rates you can find in our guide.

CPM 52

CPM Ad Ops Impressions Media 52

Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing.

CPC 111

CPC Demand Side Platform CPM Media 111

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. By Chris Kelly • April 23, 2025 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound?

Retail 103

Retail Cookies Agency ROI 103

Monetize More

FEBRUARY 24, 2023

When comparing RPM and CPM, there are a few clear distinctions to make. RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions.

CPM 52

CPM Fill rate Impressions CPC 52

Paleo AdTech

SEPTEMBER 3, 2024

He joined the seminal Right Media in 2004 as VP of platform and ad sales, staying on after Yahoo acquired the company in 2007. Later, Ramsey was CEO at AddThis , acquired by Oracle, and president at Scout Media before joining his old friend and former PaleoAdTech guest Bill Wise at MediaOcean, where he is CDO. Thus: dynamic pricing.

Media 98

Media Ad Server CPM Ad network 98

Martech

APRIL 8, 2025

With turbulence and fragmentation swirling around us, those chunks of time are both a gift and a massive opportunity to make a positive impression. Because you can shape your CTV audiences in a way you cant with linear TV, you can test creative and messaging in a highly relevant way on other lower-CPM channels like Meta and YouTube.

CPM 115

CPM Audience Impressions MarTech 115

PubMatic

JUNE 21, 2024

Thanks to the growing convergence of CTV and commerce media, the “shoppable” future of TV that has long been promised is upon us. commerce media spending has skyrocketed to nearly $60 billion. commerce media spending has skyrocketed to nearly $60 billion. Since spring 2023, commerce media-CTV partnerships have multiplied.

Media 110

Media CPM Retail Conversion Rate 110

Brid.tv

SEPTEMBER 25, 2024

What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. Table of Contents [ hide ] What Is CPM and Why Is It Important? How to Calculate CPM?

CPM 52

CPM CPC Advertising CPA 52

Ad Monsters

SEPTEMBER 18, 2024

With retail media ad spend rapidly increasing, selecting the right network has become a strategic imperative. Choosing the right retail media provider is crucial for your advertising strategy. Choosing the right retail media provider is crucial for your advertising strategy. of total US media ad spend by 2027.

Retail 105

Retail Media CPM CPC 105

Automatad Inc.

JANUARY 13, 2023

This interdependence has led to the growth of many ad technologies to serve the right media to the right user at the right time. CPM is one among them. This article delves deeper into CPM, its importance in the advertising industry, and how publishers can strategically use it to maximize their ad revenue. What Is CPM?

CPM 52

CPM Ad Inventory Impressions CPL 52

Automatad Inc.

DECEMBER 6, 2023

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. But before going into the details of why it changed CPC to CPM and whether it is any good for publishers, let us see what both terms are: What is CPC? What is CPM?

CPM 52

CPM CPC Impressions Header Bidding 52

Automatad Inc.

DECEMBER 6, 2023

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. But before going into the details of why it changed CPC to CPM and whether it is any good for publishers, let us see what both terms are: What is CPC? What is CPM?

CPM 52

CPM CPC Impressions Header Bidding 52

Ad Monsters

APRIL 7, 2023

Collectively, these innovations are known as commerce media. To reflect this, new deal-focused media companies have risen along with deal-focused coverage and commentary on traditional publishers for this increasingly savings-focused audience. The post Online Shoppaholics: How Can Publishers Embrace Commerce Media?

Media 96

Media CPC Retail Impressions 96

Basis

JULY 1, 2022

One of the manifestations of this evolution was bid shading —an AI-powered optimization tactic designed to help media buyers reduce wasted ad spend in the new auction dynamic. more than the second-highest bid on an impression (think the eBay model). Do media buyers need to buffer ad serving fees? Enter bid shading.

CPM 97

CPM Impressions Ad Exchange Demand Side Platform 97

Ad Monsters

SEPTEMBER 5, 2024

RPS is a metric that defines revenue per 1000 ad impressions: RPS= CPM/Ad duration While RPS will suggest the most optimal way to structure ad slots, it won’t factor in customer acquisition costs and accompanying expenses. You should encourage media buyers to secure ad slots and submit more attractive bids than competitors.

CPM 105

CPM Impressions CPA Affiliates 105

Martech Series

SEPTEMBER 20, 2022

Data feeds from Good-Loop will enable advertisers that use IAS’s media quality platform to closely monitor and reduce the environmental impact of their ads throughout the entire campaign lifecycle. The partnership is a major step forward to further decarbonize digital media.”

Healthcare 96

Healthcare Media Advertising CPM 96

Ad Monsters

MAY 16, 2024

As the digital media industry looks forward to a cookieless world, attention metrics are becoming paramount for publishers and advertisers. Teaming up with attention experts, GSTV’s data was analyzed, revealing superior attention metrics compared to other media channels.

Viewability 116

Viewability Impressions CPM Audience 116

Digiday

MAY 22, 2024

The claim was that the sell-side platform was changing the user ID attached to an ad impression to make it more appealing to advertisers. Thus, the SSP could charge a higher CPM. ” At its purest, cookie stuffing is the misattribution of a click or impression to an unintended user or company.

CPM 92

CPM Cookies Affiliates Impressions 92

AdvertiseMint

OCTOBER 19, 2023

One such term that often captures the attention of those in the industry is “impression.” What is the definition of an impression in the context of digital marketing? How do impressions differ from clicks? Why are impressions considered vital in marketing strategies? ” 1.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Martech

JUNE 27, 2024

” Stirista’s AI CPM Optimizer is embedded in its media buying platform. It is designed to let customers buy impressions on CTV inventory at a lower cost while bidding high enough to purchase the impression successfully. Basis Technologies added features to its AI-powered media automation platform.

MarTech 98

MarTech eCommerce CPM Banner 98

Digiday

FEBRUARY 25, 2025

But unlike Perplexity, which is working to attract advertisers with a CPM model, Liner thinks CPC is still more measurable. Display ads are a good business because it has a lot of impressions and a lot of views because you can put banners anywhere. Liner, a South Korean AI search engine, has been testing ads in the U.S.

CPC 79

CPC CPM Conversion Rate Banner 79

PubMatic

MAY 5, 2025

With shifting international trade policies, brands are rethinking their media plans, and economic headwinds are pushing budgets away from broad brand campaigns and toward the products and channels that prove they can perform. Prove Real Impact with Ghost Bidding When budgets tighten, every impression must prove its worth.

ROI 58

ROI Control Group CPM Viewability 58

Ad Monsters

DECEMBER 7, 2023

A peek inside the data that’s driving the ANA’s Programmatic Media Supply Chain Transparency Study. In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. Sellers typically have more or better information than buyers about the quality of media inventory being sold in auctions.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Basis

JULY 6, 2022

With the introduction of programmatic media, brands and advertisers suddenly had access to an overwhelming number of options. New algorithms and software were created to take on some of the manual work initially required of media buyers, quickening and streamlining the process of programmatic bidding.

Impressions 98

Impressions Machine Learning CPM Viewability 98

Single Grain

APRIL 29, 2025

Google’s dominance in paid media is starting to show cracks. Recent projections indicate Google’s share of search-driven paid media in the U.S. For marketing professionals seeking better ROI and diversified reach, understanding these Google alternatives for paid media has become essential.

Media 52

Media ROI CPC CPA 52

MNTN

FEBRUARY 12, 2025

Automated Media Buying for Greater Efficiency AI-powered programmatic platforms streamline ad placements, eliminating the need for manual bidding and negotiations. Marketers should use technology partners with strong fraud detection capabilities and monitor campaigns closely to ensure impressions are being served to real, relevant audiences.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Ad Monsters

JULY 30, 2024

Bid shading might sound like some covert operation, but it’s actually a savvy strategy media buyers use in digital ad auctions. This algorithm analyzes historical pricing data, current market conditions, and the value of the impression to tweak bids just enough to win ad impressions without overpaying.

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Single Grain

JULY 16, 2021

Related Content: * 7 Social Media Marketing Trends You Can’t Ignore in 2021 * Social Media Marketing for Business Owners: How to Get Started in 2021 * How to Boost Your Social Media Marketing Efforts with Content Marketing Tools. million impressions. million impressions. How to Create a TikTok Ads Campaign.

CPM 133

CPM Conversion Audience CPC 133

Digiday

APRIL 9, 2023

New agencies blurring the lines between media and creative, as well as brand and performance, are increasingly specialized in the art of TikTok advertising. Rojas and Woolsey founded Gassed in 2022 after working in media and creative teams at Dr. Squatch. CPM and 35% engagement rate in under five weeks.

Agency 95

Agency Media CPM CPC 95

Basis

MARCH 22, 2023

This experience gives our team a diversified view on how digital media is being utilized in political marketing. Programmatic ad buying on CTV grew by more than 60% in percentage of impression share and percentage of spend share from 2020 to 2022. Majority share for mobile ads served via programmatic is steady.

Advertising 98

Advertising Impressions CPM Cookies 98

Monetize More

FEBRUARY 16, 2023

Ad exchanges are more transparent than ad networks since they enable advertisers to view the exact price at which publishers’ impressions are being sold. Under impressions, comes the video, display, mobile & in-app ad inventories. Publishers can set a minimum CPM for ad units; block ads with sensitive ads or content competitors.

Ad Exchange 98

Ad Exchange Ad network Ad Inventory Impressions 98

Basis

JANUARY 24, 2023

Next, the assurance part (and this is where that glorious “guaranteed” word comes in): in programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front. PMPs are great for securing prime inventory at pre-negotiated rates, but they don’t ensure a certain number of impressions.

Impressions 98

Impressions CPM Data Management Platform Communications 98

Ad Monsters

FEBRUARY 16, 2023

A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. It is a real-time programmatic auction where multiple demand partners bid on a single impression. Header bidding, or pre-bid or advanced bidding, is a programmatic advertising technology.

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

AdExchanger

MAY 21, 2024

Like any addiction, buying cheap impressions on made-for-arbitrage (MFA) content is a vicious cycle that feeds itself. If our industry doesn’t stop the cycle at the source, it will continue indefinitely. The need for a solution is growing as junk publishers tarnish the reputation of the open internet.

Impressions 138

Impressions CPM Media Agency 138

Single Grain

NOVEMBER 14, 2023

1) Facebook Ads As the world’s biggest social media platform, Facebook generates as much as $32 billion per quarter in ad revenue. 5) X Ads X, the social media app formerly known as Twitter, generates 90% of its $4+ billion annual revenue from advertising, proving that, despite many recent changes, it’s still a hit with advertisers.

Ad network 98

Ad network Conversion CPC CPM 98

MNTN

JULY 30, 2024

Every year, marketers spend billions on television media buying. In fact, in 2022 alone, TV media buying neared a collective value of $67 billion. But does that mean you should still be pouring huge sums of money into traditional TV media buying, too? What Is TV Media Buying? How Does TV Media Buying Work?

Media 52

Media CPM Impressions Ad Space 52

MNTN

JULY 30, 2024

Every year, marketers spend billions on television media buying. In fact, in 2022 alone, TV media buying neared a collective value of $67 billion. But does that mean you should still be pouring huge sums of money into traditional TV media buying, too? What Is TV Media Buying? How Does TV Media Buying Work?

Media 52

Media CPM Impressions Ad Space 52