article thumbnail

How to Use SEO for Higher Education to Rank Your School

Single Grain

In this post, we’ll show you key SEO for higher education strategies and additional tips to reach the number one result in the SERPs. of newly graduated high school students enroll in four-year education programs. And revenue from higher education websites, online schools, and e-learning platforms is expected to reach $2.85

Education 111
article thumbnail

Strategies to Mitigate Emotional Fatigue in Digital Advertising

The Ad Tech Blog

Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). This leads to a decrease in CTR and an increase in CPC, ultimately affecting the campaign’s ROI. A decline in CTR and an increase in CPC are common signs of ad fatigue.

CPC 244
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

ACOS Weather Report for September 2024: Metrics Cooling Off – ACOS, CPC, RPC, CVR [The PPC Den Podcast]

Ad Badger

The metrics are cooling off, Read More ACOS Weather Report for September 2024: Metrics Cooling Off – ACOS, CPC, RPC, CVR [The PPC Den Podcast] The post ACOS Weather Report for September 2024: Metrics Cooling Off – ACOS, CPC, RPC, CVR [The PPC Den Podcast] appeared first on Ad Badger.

CPC 52
article thumbnail

The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

As more brands invest in digital advertising, demand has outpaced supply, driving up cost-per-click (CPC), cost-per-acquisition (CPA), and other media pricing metrics across platforms. In many sectors, CPMs have doubled in just two years, forcing brands to spend more for less visibility.

Media 59
article thumbnail

Why Digital Marketing in a Recession is Crucial: And How to Do It

Single Grain

Focus on creating educational content that addresses recession-specific concerns. Focus on improving your Google Ads cost-per-click (CPC) by leveraging long-tail keywords, implementing negative keywords, and scheduling ads strategically. ” Your content should address this directly.

article thumbnail

The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

Sources: LinkedIn , Google , Facebook CPC , Facebook CPM The table above shows the average Cost per Click (CPC) and average cost per 1,000 impressions, known as the Cost Per Mille (CPM). Once the data arrives, you’ll be able to use the charts here to track all the important metrics of your campaigns, like CTR and Avg.

CPC 105
article thumbnail

12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

Client Education Template from Moz. Notifying your client about the changes in organic rankings of the target keywords is necessary to educate them on the progress of their SEO. Client Education Template from Moz. Therefore, I suggest that every SEO marketer provide an SEO education document to their clients.

SEO 145