Advendio

APRIL 14, 2025

Many retailers struggle with pricing strategies, audience targeting, and proving ROI, leading to inefficiencies that limit growth. The Key Factors Driving Retail Media Growth: Retailers Control First-Party Data → As third-party cookies disappear, advertisers are shifting budgets toward retailers with direct consumer insights.

ROI 52

ROI Retail Media Ad Inventory 52

Single Grain

MAY 5, 2025

Key Takeaways Account-based advertising dramatically outperforms traditional approaches with companies reporting 60% higher win rates, 81% higher ROI, and 14% increased pipeline conversion rates when implementing targeted ABA strategies.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. Adaptability to a Cookie-less World : The digital world is gradually moving away from cookies due to privacy concerns.

ROI 98

ROI A/B Testing Marketing SEO 98

Martech

MARCH 10, 2025

The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. With every browser outside of Chrome blocking third-party cookies, traditional attribution models are no longer the one-size-fits-all solution they once were.

Marketing 122

Marketing Cookies Machine Learning Retail 122

Marketing Dive

JUNE 16, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. You can unsubscribe at anytime. ET Loyalty 2.0

Retail 111

Retail Cookies Agency ROI 111

Basis

MARCH 16, 2023

Maximizing return on investment (ROI) from programmatic ad spend is one such example. Put it all together and it becomes clear that maximizing ROI on programmatic ad spend is a huge undertaking. What is Programmatic ROI? Let’s dive in. It’s marketing 101 in 2023. x 100 = 300%.

ROI 98

ROI Advertising Brand Awareness Machine Learning 98

Marketing Dive

JUNE 12, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. 3, 2024 Michael M. ET Loyalty 2.0

Food 92

Food Cookies Pop-Up ROI 92

Martech

JANUARY 22, 2025

” Key success drivers for RMN campaigns Embrace first-party data strategies : Prioritize first-party data over diminishing third-party cookies. “[D] on’t rely on third-party cookies,” he said. . “Their low cost per acquisition indicates that they found the right audience.”

Retail 111

Retail Food Cookies Banner 111

Martech

JULY 12, 2024

However, with customer interactions occurring across a growing number of touchpoints and the eventual sunset of third-party cookies, data collection is also becoming more fragmented. That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI.

ROI 117

ROI Conversion Marketing Education 117

Martech

DECEMBER 13, 2022

This is the first of a three part series on the ROI of personalization. This strategy is crucial now that third-party cookies and mobile device ID tracking are being deprecated by major technology companies. The post The ROI of personalized experiences: Audience measurements appeared first on MarTech. Get MarTech! Processing.

ROI 107

ROI Audience Machine Learning Cookies 107

Martech

APRIL 11, 2022

Ah, the magic of cookies. I’m too accustomed to this happening to find it annoying, but it did make me think about how random advertising might become in the post-cookie age. She may well be right, but with marketing organizations under pressure to show swift ROI, is playing the long game a luxury?

Cookies 98

Cookies ROI MarTech Marketing 98

Martech Series

NOVEMBER 23, 2022

Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability to do so. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

ROI 98

ROI Marketing Audience MarTech 98

Single Grain

MAY 30, 2025

Here’s your SEO vs paid ads guide on how to achieve the maximum ROI. SEO generates significantly higher ROI with the potential to deliver over twice the revenue ($51,724 vs. $23,275) from the same $100,000 marketing investment, though it requires patience to see results. Here are other examples of when to use SEO or paid ads.

SEO 52

SEO ROI Conversion Rate Conversion 52

Martech

MAY 12, 2025

have introduced new data sharing and processing limitations, accelerating the shift away from third-party cookies. That lets marketers answer strategic business questions such as how to allocate budgets across channels, forecast ROI or separate the impact of discounts from marketing efforts.

A/B Testing 114

A/B Testing Machine Learning ROI GDPR 114

Marketing Dive

JUNE 5, 2025

The declining influence of cookies is forcing marketers to seek alternative methods for measuring campaign success amid increased media fragmentation. Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. Sign up A valid email address is required. ET Loyalty 2.0

Media 75

Media Cookies Agency Retail 75

Ad Monsters

MAY 21, 2025

As the advertising industry contends with shifting consumer behaviors, the decline of third-party cookies and rising concerns over brand safety, theres a solution that stands out as both effective and future-proof: direct partnerships with local news organizations.

Real Estate 103

Real Estate Audience Affiliates Education 103

Marketing Dive

JUNE 5, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. ET Loyalty 2.0

Advertising 98

Advertising Cookies Ad Tech Retail 98

Ad Monsters

JULY 18, 2024

This depth of data allows for precise targeting and enhanced audience insights, enabling both publishers and advertisers to thrive despite the deprecation of third-party cookies. Yahoo ConnectID offers the agility required to navigate these changes, providing publishers with robust tools to address the impending demise of third-party cookies.

Cookies 85

Cookies Non-Profit Audience Impressions 85

Martech

DECEMBER 3, 2024

“So if a customer is running CTV, display, LinkedIn and paid search, is the combination working harder than any individual one so that the CPC goes down but the ROI goes up?” Now cookies are going away. There’s enough robust data in there that even without cookies you can piece together robust identification.”

Marketing 122

Marketing CPC Cookies Conversion Rate 122

Martech

JANUARY 10, 2025

The common drivers behind deploying a CDP in your business can range from leveraging your first-party data and helping you move away from third-party cookies, to driving personalized and consistent customer journeys, Kalpokaite said. Businesses that plan in advance can halve their time to ROI. These are important questions.

MarTech 120

MarTech Cookies ROI 120

Marketing Dive

JUNE 12, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. 3, 2024 Michael M. ET Loyalty 2.0

Cookies 69

Cookies ROI Retail Agency 69

Marketing Dive

JUNE 9, 2025

By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. ET Loyalty 2.0 or its subsidiaries.

Cookies 85

Cookies Retail Agency ROI 85

Single Grain

JUNE 13, 2025

Privacy-first measurement through MMM provides more reliable insights than cookie-based attribution, as it uses aggregated data and remains compliant with GDPR, CCPA, and other privacy regulations, while traditional attribution loses 30-50% accuracy. Plus, this approach provides more reliable insights than cookie-based attribution.

Marketing 52

Marketing Cookies ROI GDPR 52

illumin

JANUARY 14, 2025

With third-party cookies phasing out and consumer preferences shifting toward more privacy-conscious behaviors, agencies will rely on first-party data , contextual advertising, and advanced attribution models to track ROI. to serve as models for global data protection laws.

Advertising 101

Advertising Marketing Retail Agency 101

Marketing Dive

JUNE 12, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. 3, 2024 Michael M. ET Loyalty 2.0

Cookies 69

Cookies Pop-Up ROI Retail 69

Marketing Dive

JUNE 12, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. ET Loyalty 2.0

Entertainment 104

Entertainment ROI Agency Retail 104

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 83

Cookies Marketing Demand Side Platform Ad Server 83

Marketing Dive

JUNE 9, 2025

In April, it acquired data collaboration platform InfoSum to further evolve its capabilities beyond legacy identity solutions built on technology like cookies. In an attempt to turn its fortunes around, WPP has enacted some dramatic moves of late. Earlier this month, it formally rebranded GroupM, its media investment arm, to WPP Media.

Agency 74

Agency Cookies Retail ROI 74

Martech

JANUARY 25, 2023

However, 52% of DCR users say they are challenged when it comes to leveraging results and proving ROI. Clean rooms’ importance is clear and will increase as third-party cookies go away. This will require all data providers, including walled gardens, to make their data easily interoperable for measurement and ROI.

ROI 117

ROI Marketing Cookies MarTech 117

Single Grain

JUNE 16, 2025

Essential configuration steps include persisting client ID with secure, HttpOnly cookies and configuring cross-subdomain cookie tracking. The primary issues with GA4 server-side tagging are poor event sequencing and cookie management , rather than server configuration.

GDPR 52

GDPR First-Party Cookies Cookies Conversion 52

Martech

MARCH 15, 2022

Measuring marketing ROI using native reporting from media platforms like Facebook and Google Ads will become increasingly less accurate and complete, and ultimately not even possible as third-party cookies are phased out. Third-party cookies are predisposed to inflation and double-counting when it comes to conversions.

Marketing 103

Marketing Cookies ROI Conversion 103

Digital Remedy

FEBRUARY 19, 2025

Signal Loss : As cookies and identifiers are deprecated, tracking becomes more difficult, increasing the risk of skewed analysis. Random Suppressed Groups Randomly exclude subsets of people from seeing ads using digital identifiers like cookies, IP addresses, or mobile ad IDs (MAIDs). External Noise : Uncontrollable variables (e.g.,

Control Group 66

Control Group A/B Testing Impressions Cookies 66

Martech

AUGUST 24, 2022

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. The soon-to-be-released Campaign ROI feature includes a “campaign budgets” report to track which campaigns are over or under budget. Cookie scanning (beta) and dismissing.

Cookies 114

Cookies Banner ROI Conversion 114

Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. In the inevitable cookieless future, quantifying marketing’s ROI and articulating its value for the organization will require a strategic shift.

Cookies 122

Cookies First-Party Cookies Retargeting Conversion 122

Marketing Dive

JUNE 4, 2025

Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. ET Scaling Brand-Safe UGC with Kendo Brands and Aura Frames Presented by Statusphere 17 JUN Virtual Event | 1 p.m. ET Loyalty 2.0

Pop-Up 98

Pop-Up Retail Agency ROI 98

Martech

MAY 30, 2023

But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies.

Cookies 102

Cookies ROI MarTech Marketing 102

illumin

DECEMBER 3, 2024

Improved Efficiency and ROI Sustainable advertising practices often lead to more targeted, less wasteful campaigns, driving better engagement and returns on ad spend (ROAS). illumin’s enhanced cookie syncs create the ideal connection between users and partners.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105