Martech

JANUARY 10, 2025

Leverage first-party data: Expand the use of first-party data for targeting, reducing reliance on cookies and mitigating associated liabilities. Use vetted buying partners and measurement and verification tools to ensure quality impressions. Collaborate with key adtech and media partners to maximize the effectiveness of your campaigns.

Retargeting 127

Retargeting Ad Targeting Manufacturing Communications 127

Martech

AUGUST 8, 2024

It uses large language models and consumer behavior insights to enhance URL classification and contextual targeting without relying on cookies. These models utilize ID-free technology, which predicts the value of an ad impression without identifying the user, offering a privacy-safe solution for advertisers.

MarTech 120

MarTech Electronics GDPR Audience 120

Ad Monsters

APRIL 10, 2023

Publishers lacking a strategy to drive user authentication without third-party cookies can expect lower CPMs and less revenue. Steven Goldberg, VP of North America Publishers, LiveRamp, shared post-cookie solutions for publishers at PubForum Miami. Newsweek, a LiveRamp premium partner, saw impressive increases using ATS.

Cookies 98

Cookies CPM Impressions Conversion 98

Martech Series

NOVEMBER 30, 2022

Lotame, the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced findings from a campaign by The Chamber of Commerce of Bogota (CCB) that proved cookieless targeting via Lotame Panorama ID not only worked, but it delivered better metrics across the board than cookies.

Viewability 80

Viewability Impressions Cookies MarTech 80

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Ad Monsters

JULY 18, 2024

Publishers leveraging Yahoo ConnectID have seen, on average, a 40% higher eCPM for Yahoo ConnectID impressions than those without it. For non-addressable supply, Yahoo Next-Gen Solutions provide on average, an impressive 76% higher eCPM and a 37.5% Additionally, the win rate for advertisers and publishers is, on average, 34.3%

Cookies 85

Cookies Non-Profit Audience Impressions 85

Digital Remedy

FEBRUARY 19, 2025

Signal Loss : As cookies and identifiers are deprecated, tracking becomes more difficult, increasing the risk of skewed analysis. Random Suppressed Groups Randomly exclude subsets of people from seeing ads using digital identifiers like cookies, IP addresses, or mobile ad IDs (MAIDs). External Noise : Uncontrollable variables (e.g.,

Control Group 66

Control Group A/B Testing Impressions Cookies 66

Martech

AUGUST 10, 2023

The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of CMOs say it will be difficult to handle the impending “cookiepocalypse,” according to Relay42’s report “Rethinking Digital Marketing in a Post-Cookie Era.” Get MarTech!

Cookies 98

Cookies Impressions Retail MarTech 98

Basis

JANUARY 2, 2025

Signal loss continues to be a pressing concern, despite Google reversing its plans to deprecate third-party cookies in Chrome and instead allowing users to make an informed choice when browsing. As signals from third-party cookies continue to decline, using context to connect with consumers in relevant ways will grow increasingly important.

Advertising 105

Advertising Retail Cookies Video Ads 105

Ad Monsters

JANUARY 6, 2025

Their D/Cipher tool drives impressive results, boosting digital ad revenue by 12% year-over-year. With campaigns like the one they ran with Pandora, which saw a 76% increase in foot traffic, D/Cipher set a new industry standard for post-cookie success.

Cookies 105

Cookies Audience Media Ad Tech 105

illumin

NOVEMBER 14, 2024

The format fills necessary gaps with threats of third-party cookie elimination and a growing need to reach customers where they are. First-party data is a viable solution for marketers wishing to distance themselves from third-party cookies and retail media is a reliable and secure source of first-party data.

Retail 52

Retail Media Viewability Impressions 52

illumin

JANUARY 14, 2025

With third-party cookies phasing out and consumer preferences shifting toward more privacy-conscious behaviors, agencies will rely on first-party data , contextual advertising, and advanced attribution models to track ROI. to serve as models for global data protection laws.

Advertising 101

Advertising Marketing Retail Agency 101

Digiday

APRIL 1, 2024

A grand total of one percent of browser traffic is now free from third-party cookies. Sure, it might seem like the scraps left behind without third-party cookies, but it’s enough to whet the appetites of ad execs everywhere. Wait, what does that one percent of traffic without third-party cookies actually mean?

Cookies 73

Cookies Impressions Media Marketing 73

AdExchanger

SEPTEMBER 18, 2024

Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy identifiers and data signals within the digital marketing ecosystem continues at an impressive pace. But it’s not the loss of these tracking and measurement approaches that deserves the attention.

Cookies 113

Cookies Impressions Marketing 113

Digiday

OCTOBER 13, 2022

Direct-to-consumer brand Crumbl Cookies is turning up its TikTok activity and leveraging an organic, trend-focused approach to better target Gen-Z. million followers from June 2021 to June 2022), as well as posting its own cookie-themed content. The brand has 3.03 million followers on Instagram, 1.59

Cookies 72

Cookies Food Impressions Audience 72

illumin

SEPTEMBER 19, 2024

Better targeting: There is less wasted ad spend as targeting is more effective and weighed against impressions. Additionally, with programmatic advertising, advertisers can pay for ad impressions instead of paying a flat rate across all platforms. This can be through cookies or a tracking pixel.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Playwire

FEBRUARY 24, 2025

Key Points Prebid offers significant revenue potential by enabling real-time competitive bidding from multiple demand partners, potentially driving up ad prices and maximizing the value of each ad impression. While Prebid.js

Ad Inventory 52

Ad Inventory Cookies Impressions Header Bidding 52

Digiday

MAY 22, 2024

The claim was that the sell-side platform was changing the user ID attached to an ad impression to make it more appealing to advertisers. ” At its purest, cookie stuffing is the misattribution of a click or impression to an unintended user or company. Thus, the SSP could charge a higher CPM.

CPM 94

CPM Cookies Affiliates Impressions 94

VideoWeek

NOVEMBER 25, 2024

Ongoing uncertainty over the future (or lack thereof) of third-party cookies is increasingly shifting advertisers towards CTV, where they can leverage first-party data to target engaged audiences. If we extend that to CTV, and the high impression cost of CTV, that value starts to multiply very quickly.”

Demand Side Platform 98

Demand Side Platform Food Brand Lift Audience 98

Ad Monsters

DECEMBER 14, 2023

Is the industry truly braced for the post-Chrome cookie era? Chrome Cookie Deprecation Chrome’s deprecation of third-party cookies will significantly impact digital advertising. Chris Kane said, “We’re going to have a big frigging emergency whenever it is that cookies are fully deprecated.

Cookies 111

Cookies Media Ad Tech Impressions 111

AdExchanger

SEPTEMBER 21, 2022

Defining Moments The IAB Tech Lab introduced Seller-Defined Audiences (SDA) in February as a post-cookie, post-ATT option for publishers to create targetable impressions without sending retargetable cookies or device IDs to DSPs. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Retargeting 102

Retargeting Cookies Impressions Audience 102

Martech

FEBRUARY 15, 2024

.” Google The IAB Tech Lab assessment identified several problems advertisers and media companies may face using the proffered solution, including the abandonment of event-based impression and click metrics and the need for significant changes within the programmatic advertising ecosystem. Why we care. Google’s chief complaints.

Cookies 127

Cookies Ad Tech MarTech Impressions 127

Ad Monsters

MAY 13, 2024

For reasons that completely baffle me, the digital advertising industry congratulates itself for taking steps to eliminate third-party tracking cookies from the ecosystem, while replacing them with something equally bad from a consumer privacy perspective: various private signals that allow for one-to-one targeting.

Advertising 131

Advertising Cookies Machine Learning GDPR 131

AdExchanger

FEBRUARY 15, 2024

The phaseout of third-party cookies and other identity signals means that it’s harder to know who’s on the other side of an ad impression. Marketers want to reach underserved audiences. But the open programmatic marketplace makes that difficult.

Media 104

Media Cookies Impressions Audience 104

AdExchanger

JANUARY 10, 2024

Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain. While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024.

Ad Tech 137

Ad Tech Cookies Conversion Media 137

Ad Monsters

DECEMBER 13, 2022

Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. So maybe there’s something to the argument that attention metrics will be a key measure for advertisers once the cookie finally takes its final breath. ” . ” .

Viewability 101

Viewability Advertising Impressions Cookies 101

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . Compared to third-party cookies, there is a 78% CPM gap for cookieless assets across all advertising verticals. . The CPM does not falter.

Cookies 97

Cookies CPM Food Ad Tech 97

Ad Monsters

OCTOBER 15, 2024

Google’s about-face (or flip flop) on deprecating cookies could lead advertisers — including political ones — to abandon their cookieless plans, but that would be shortsided as I explain below. Political candidates have some duality choices as well: whether to advertise only with third-party cookies, cookieless, or both.

Cookies 111

Cookies Audience Advertising Impressions 111

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Martech

OCTOBER 4, 2022

FuboTV reports they saw ad impressions increase 25% year-over-year for campaigns that were transacted using Unified ID 2.0. faster than the impressions available on the streaming service. Other supply side platforms (SSPs) have signed on to support it, including MediaMath. Performance and spend increases. year-over-year.

Non-Profit 122

Non-Profit CPA Impressions Cookies 122

VideoWeek

JULY 21, 2022

The loss of third-party cookies threatens to neuter a host of digital ad measurement tools. After all, marketers aren’t really interested in how many impressions were delivered, but how many impressions actually left an impression. Media measurement has arguably never faced more upheaval than it is facing right now.

Agency 122

Agency Viewability Impressions Clickbait 122

Ad Monsters

DECEMBER 10, 2024

Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. Third-party cookie deprecation has created a pricing crisis for publishers. Whats more, unaddressable inventory on iOS devices is less susceptible to bot traffic , making it a reliable source of human impressions.

CPM 97

CPM Cookies Impressions GDPR 97

Ad Monsters

FEBRUARY 13, 2024

But as the report warns, “Essential event-based impression and click counting are only temporarily supported, later moving to aggregated reporting. ” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-party cookies is too broad. .” ” It was creepy.

Cookies 52

Cookies Advertising First-Party Cookies GDPR 52

Martech

JUNE 26, 2024

The non-Google campaign data will be included in the cross-channel performance report and mapped to Analytics traffic source dimensions with metrics like “ads cost,” “ads clicks” and “ads impressions.” Cross-channel budgeting: Google will also release a cross-channel budgeting feature in beta. Why we care.

Impressions 111

Impressions Ad Click Cookies MarTech 111

Ad Monsters

AUGUST 13, 2024

But this isn’t just about impressive numbers. This proves that Dotdash Meredith can drive national brick-and-mortar sales for a brand without any cookie or identifier,” Lindsay Van Kirk, Senior Vice President and General Manager of D/Cipher told ADWEEK. It’s about Dotdash Meredith setting a new standard in the industry.

Cookies 103

Cookies Ad Ops Ad Tech Conversion 103

PubMatic

FEBRUARY 1, 2023

Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability 110

Viewability Demand Side Platform Cookies Impressions 110

Digiday

SEPTEMBER 27, 2022

Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. It requires the bidders and the marketers to put a value on what we’re considering non-addressable.

Cookies 77

Cookies Viewability Impressions Ad Inventory 77