Advendio

MARCH 20, 2025

How to Solve the Biggest Pain Points in Retail Media Networks and Maximize Revenue Retail media has become one of the fastest-growing digital advertising sectors, allowing retailers to monetize their platforms through targeted advertising. In 2024, global retail media ad spending reached $154.8 In the U.S.,

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Retail Media Ad network Ad Tech 52

Single Grain

JUNE 13, 2025

Privacy-first measurement through MMM provides more reliable insights than cookie-based attribution, as it uses aggregated data and remains compliant with GDPR, CCPA, and other privacy regulations, while traditional attribution loses 30-50% accuracy. Plus, this approach provides more reliable insights than cookie-based attribution.

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Digiday

AUGUST 8, 2022

Global chief Megan Clarken explains how IPONWEB will advance Criteo's retail media play as third-party cookies continue the long march towards deprecation. The post Criteo is on the hunt for its first EMEA CEO as a potential $65 million GDPR fine hangs over its head appeared first on Digiday.

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Ad Monsters

MAY 13, 2024

For reasons that completely baffle me, the digital advertising industry congratulates itself for taking steps to eliminate third-party tracking cookies from the ecosystem, while replacing them with something equally bad from a consumer privacy perspective: various private signals that allow for one-to-one targeting.

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Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

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Ad Monsters

JULY 3, 2024

From exploring ID-less solutions to leveraging retail media data, the strategies for surviving and thriving in this ever-evolving ecosystem were as varied as they were insightful. “When Google finally deprecates the cookies, signals from third-party identifiers will disappear. “CTV is becoming another channel.

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Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. Some companies like Ogury are implementing new strategies before full cookie deprecation to keep making strides without missing a step. What Does the End of Third-Party Cookies Mean For Ad Tech? ” Can you tell us why?

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Cookies Ad Tech GDPR Retail 111

Martech Series

NOVEMBER 28, 2022

Google parent Alphabet is phasing out third-party cookies on its Chrome browser to “fundamentally enhance privacy.”. Businesses depend on the data gathered by tracking browsing habits through third-party cookies to shape digital marketing and advertising campaigns, product development and consumer experience programs.

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Cookies GDPR Retail Marketing 98

Digiday

FEBRUARY 1, 2023

Increased spending in retail media is bringing tremendous growth, but it also means more challenges — both old and new — in data standardization, competition and partnerships. WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 billion globally in 2023, up 10.1%

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Single Grain

JUNE 13, 2025

While third-party cookies are being phased out and privacy regulations are tightening, smart marketers are discovering that the most valuable data isn’t what you can scrape from the surface. Zero-party data collection methods must comply with privacy laws, such as the GDPR and CCPA. This isn’t marketing magic.

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Automatad Inc.

FEBRUARY 7, 2022

Concerning TCF and GDPR compliance, the Belgian DPA has found IAB Europe to be non-compliant with various provisions of Europe’s privacy regulation and levied the trade body with a fine of €250,000 and multiple sanctions. IAB’s TCF and GDPR Compliance. They cited that TCF fails to comply with various provisions of the GDPR.

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Martech

OCTOBER 25, 2021

For CPGs, this means retailers, especially those with a solid e-commerce presence. CPG companies specifically are facing quite a few challenges because they are less consumer-facing on the digital front than other retail companies,” Silhol explained. When this data is centralized, it can be merged with second-party data partners.

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MarTech GDPR Audience Retail 112

Martech

AUGUST 26, 2021

Here’s the timeline on Google’s 3rd-party cookie phase-out. Third-party cookie deprecation. Programmatic digital advertising has long relied on third-party cookies to enable real-time bidding, auctioning the attention of web page visitors to advertisers looking for particular audiences. Where to begin?

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Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Just look at the GDPR fine Meta was served with last week. Unnamed source.

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Cookies GDPR Audience Media 79

Martech

DECEMBER 7, 2021

Whether the topic was the deprecation of third-party cookies, the development of FLoC, or Apple’s “Do Not Track” initiative, Singal saw market forces correcting for these challenges and creating opportunities for independents to continue to challenge the walled gardens. .” Moving in on telcos and retail.

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Advertising Retail GDPR Real Estate 109

Martech Series

FEBRUARY 2, 2023

Important tip: It should also be noted that the data of customers which you are storing and collecting is an intricate topic which must be done abiding by a certain set of rules and regulations like the GDPR of the country and the organization which operates from and/or of your target audience. billion in 2020 to USD 10.3

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Digiday

OCTOBER 10, 2022

First-party data will restore the audience-targeting capabilities of marketing teams that have grown reliant on third-party cookies to execute online ad campaigns — that’s the theory at least. Y’know, with first-party data, as long as it’s consented and you’re following GDPR principles, you can use it.

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VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.

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Automatad Inc.

MARCH 2, 2022

Retail sales for the holiday season in 2021 grew by 16.1% The ad industry is divided into two sides, as Belgian Data Protection Authority rules that IAB Europe’s Transparency and Consent Framework violates GDPR on multiple levels. Related Read: A Comprehensive Post Third-party Cookie Guide for Publishers.

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Clearcode

FEBRUARY 21, 2023

Retail media continued to dominate news headlines and secured its position as one of the fast-growing areas of programmatic advertising. Google Chrome once again announced that it would be delaying the shutdown of third-party cookies until 2024 delaying the shutdown of third-party cookies until 2024. and TCF 2.0)

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Cookies GDPR Advertising Display Advertising 97

illumin

MAY 28, 2024

In addition, new data and privacy regulations such as the CCPA and GDPR have limited the sharing of personal identifiable information. At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024.

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Advertising Cookies Machine Learning Brand Lift 88

Basis

SEPTEMBER 14, 2022

Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works…no offense to our Hellenic ancestors!). How, exactly? will find themselves very well off, indeed.

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Cookies Geo targeting Real Estate GDPR 95

Basis

MAY 15, 2023

Geo-Based Targeting: A Must-Have In A Privacy-Compliant World Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works.no offense to our Hellenic ancestors!)

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Cookies Geo targeting Real Estate GDPR 98

Basis

FEBRUARY 29, 2024

Unfortunately, because of the advertising industry’s historic reliance on third-party cookies, many businesses haven’t prioritized first-party data to the extent they’ll need to in a privacy-first world. Using first-party cookies on a brand’s website to collect information about site visitors’ behavior. You’ve come to the right place.

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Digiday

NOVEMBER 22, 2022

With so much change in the last two years around signal deprecation — the endlessly looming demise of third-party cookies, Apple’s privacy moves that kneecapped its walled garden rivals — is this a moment in marketing history when publishers can finally make up some ground on their bigger social platform competition?

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Basis

NOVEMBER 15, 2022

online channels, rendering the physical presence of a retail footprint less meaningful. In the wake of privacy-minded regulations such as CCPA and GDPR, and with Google now (supposedly) deprecating third-party cookies in Chrome in 2024 , first-party data looks increasingly central to supporting a vibrant digital media advertising strategy.

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Marketing Communications GDPR Cookies 98

InMobi

OCTOBER 1, 2021

Between the expected deprecation of third-party cookies in Chrome by 2020 to Apple’s AppTrackingTransparency framework and legal guidelines like GDPR and CCPA, it’s becoming more difficult for advertisers to identify their best audiences online. ” Who will benefit from the new partnership?

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VideoWeek

OCTOBER 13, 2023

Google Ads Introduces First-Party Data Manager Google has introduced Google Ads Data Manager, centralising controls for first-party data in preparation for the demise of third-party cookies in Chrome. IAB Releases Retail Media Definitions IAB Europe has released a set of pan-European definitions for retail media advertising.

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Automatad Inc.

JANUARY 31, 2022

The inability of IAB Europe being able to audit the TCF makes it unreliable and doesn’t assure that user data is not being collected without consent, making it a potential GDPR violation. Users will get more transparency to see how their data is being accessed, compared to third-party cookies. Privacy Updates.

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Cookies GDPR Ad Tech Advertising 52

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. The Email Marketer’s 4-Step Guide to GDPR Compliance. Improve advertising targeting.

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Basis

AUGUST 29, 2023

It’s a shortcoming that’s been further exposed post-pandemic, as consumers have increasingly embraced online channels, rendering the physical presence of a retail footprint less meaningful. Our guide, Beyond Third-Party Cookies: Your Guide to Privacy-Friendly Advertising , covers everything marketers need to know.

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Marketing Communications Audience GDPR 98

Ad Monsters

DECEMBER 28, 2023

Amazon more or less invented the concept of retail media and it has become a favored tactic of marketers everywhere, especially as the pool of third-party data and cookies diminishes. citizens — don’t fly under GDPR. Amazon Financially, 2024 will be a banner year for Amazon’s advertising business, reports DoubleVerify.

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Cookies GDPR Banner Retail 64

Basis

JANUARY 2, 2024

Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end. 2024 is shaping up to be a dynamic year in programmatic advertising.

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Advertising Cookies Impressions Audience 59

Single Grain

APRIL 29, 2025

Better compliance : With regulations like GDPR and CCPA becoming stricter, zero-party data provides a consent-based approach to personalization. Many customers are reluctant to share their data and brands still rely on cookies Here’s how to address the most common obstacles. What Exactly Is Zero-Party Data?

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VideoWeek

MARCH 1, 2024

Amazon Plans Post-Cookie ID Solution Amazon appears to be planning a post-cookie identity solution, AdAge reported on Tuesday. Eight consumer groups asked EU regulators to intervene in alleged GDPR breaches by Meta, accusing the tech giant of collecting vast amounts of user data without consent. percent stake.

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VideoWeek

MARCH 3, 2023

The Week in Tech Amazon Dominates Retail Media Ad Spend Amazon dominated retail ad spend last year, according to MediaRadar, capturing 37 percent of market share. The intelligence firm analysed a sample of $5 billion in retail media campaigns from 2022, covering around 30 retail media networks.

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Martech

FEBRUARY 11, 2022

A report from Adobe and Incisiv found that 58% of retailers and 67% of travel firms claim they don’t have the technology they need to support their personalization strategies. These laws limit brands’ ability to leverage data from third-party cookies, but this doesn’t mean customers aren’t willing to share their information.

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