Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers.

Cookies 93

Cookies First-Party Cookies Conversion Impressions 93

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Marketers] simply need a better, more secure environment to collaborate with potentially sensitive data sets — first-party data sets in particular.” Register and watch The MarTech Conference here.

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Marketing Cookies GDPR MarTech 122

Martech

OCTOBER 26, 2021

Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. But they’re also causing marketing teams to shift away from strategies centered on third-party data.

Marketing 139

Marketing GDPR Cookies MarTech 139

Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

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Cookies First-Party Cookies GDPR Retargeting 64

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.

GDPR 109

GDPR Banner Cookies Pop-Up 109

Martech

JANUARY 19, 2024

Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Dig deeper: Alternatives to third-party cookies: The state of play Next steps. Get MarTech! Why we care. What is EU UCP? What Google is saying. In your inbox.

Advertising 101

Advertising Cookies GDPR Communications 101

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Marketing 124

Marketing GDPR MarTech Cookies 124

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from many channels are leading many marketers to adopt identity resolution platforms.

Marketing 101

Marketing GDPR Cookies Audience 101

Martech

JANUARY 8, 2024

It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. Apple’s most recent initiative, Private Click Measurement on iOS 17 , is a step in the direction of controlling tracking parameters that marketers have relied on for years.

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Banner GDPR Cookies eCommerce 125

Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. Consumer data privacy concerns are ongoing.

Cookies 97

Cookies Marketing Advertising GDPR 97

Martech

FEBRUARY 14, 2024

Consumer expectations for highly personalized marketing interactions have reached an all-time high. Marketers are very aware of this: 90% say personalization significantly contributes to business profitability, according to Think with Google research.

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Machine Learning Cookies GDPR MarTech 109

Martech

NOVEMBER 10, 2023

As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The impending deprecation of third-party cookies is poised to catch many brands off guard. Focus on understanding user motivations rather than generic demographics.

Cookies 111

Cookies GDPR Conversion MarTech 111

Martech

APRIL 12, 2022

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Downstream effects. That’s not necessarily the case.

GDPR 90

GDPR Marketing Cookies MarTech 90

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. The first is that, due to the comparatively limited quantity of first-party data, this approach just won’t achieve the results seen with third-party cookies.

Cookies 106

Cookies Advertising GDPR MarTech 106

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. In this post we’ll cover: What is privacy in marketing? Why marketers should care. Ironically, U.S.

Marketing 106

Marketing GDPR Cookies Education 106

Martech

JUNE 6, 2022

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources.

Marketing 114

Marketing GDPR Education Cookies 114

Martech

MARCH 21, 2023

Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. DMPs allow marketers to understand customers and their purchasing behaviors better. This leads to more effective marketing campaigns that drive higher engagement and sales.

Data Management Platform 92

Data Management Platform Cookies GDPR Machine Learning 92

Martech

NOVEMBER 2, 2023

First-party data is considered the gold standard of customer information by marketers. The end of third-party cookies will mean it is the only reliable source for this data. Now it is about to vanish in the world’s second-largest consumer market. Get MarTech! In your inbox. Business email address Subscribe Processing.

Advertising 121

Advertising GDPR Cookies MarTech 121

Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. 3 ways marketers can build trust with data ethics.

Marketing 137

Marketing MarTech GDPR Healthcare 137

Martech

OCTOBER 11, 2022

While these changes will benefit the average user without any noticeable difference in how they search and browse online, the switch will require significant changes for marketers and businesses. Google Analytics is a staple tool for marketers to track online activity. Does GA4 use cookies? Let’s recap what a cookie is first.

Agency 85

Agency Cookies Marketing First-Party Cookies 85

Martech

APRIL 5, 2023

Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. A number of key factors have promoted the importance of these platforms over the last couple of years.

Cookies 99

Cookies Mobile Ads GDPR MarTech 99

Martech

JULY 5, 2023

Parkin believes this and other EU actions will put an end to the current digital marketing paradigm. They said that not only was Facebook violating the EU’s GDPR , but that its dominance in social media made this an antitrust issue as well. Marketers don’t have to worry about this happening in the U.S., Get MarTech!

GDPR 98

GDPR Cookies MarTech Media 98

Martech Series

SEPTEMBER 23, 2022

Marketing Technology News: Dynamicweb Announced 2022 Most Valuable Professionals. The white paper, “A World Without Cookies: How ecommerce is adapting to the world of first-party data”, includes: • A brief history of first-party data, third-party data and “zero-party” data. • The current state of server-side tracking.

eCommerce 81

eCommerce Cookies GDPR MarTech 81

Martech

NOVEMBER 14, 2023

User consent for cookies and other tracking technologies, supporting compliance with privacy regulations such as GDPR and CCPA. If that’s not enough it gives you access to an underserved market segment: 26% of adults in the United States have some type of disability and their annual disposable income is nearly $500 billion.

GDPR 78

GDPR Cookies MarTech Marketing 78

Martech

FEBRUARY 9, 2022

Cookie deprecation (which, as several speakers pointed out, has already happened across the web) and ever more stringent regulation dominated the day’s discussions. Cohen’s keynote condemnation of the “someone will figure it out for me” attitude was underlined by a lack of engagement from brand marketers.

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Agency Marketing GDPR Cookies 92

Martech Series

NOVEMBER 28, 2022

Google parent Alphabet is phasing out third-party cookies on its Chrome browser to “fundamentally enhance privacy.”. This seismic shift will change marketing and customer data strategies landscape. Marketers and product managers may feel they have a stay of execution since Google has delayed its plan until next year.

Cookies 94

Cookies GDPR Retail Marketing 94

Martech

SEPTEMBER 14, 2023

First-party data for personalization is also harder to come by with more privacy regulations and the phasing out of third-party cookies. Privacy and security: Comply with privacy regulations like GDPR and CCPA and implement stringent security measures to protect user data. Top reasons for RMN advertising. In your inbox.

Retail 115

Retail Media Cookies GDPR 115

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

Affiliates 98

Affiliates Marketing CPA ROI 98

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Martech

JANUARY 9, 2023

Not only is this a benefit, but it’s a necessity as changes in browser cookies and user identifiers increasingly limit the old way of tracking. Dig deeper: 3 ‘secret’ marketing tools in Google Analytics 4. Tracking users with cookies used to be more reliable since almost all browsers accepted cookies.

Machine Learning 115

Machine Learning Cookies eCommerce Conversion 115

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

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Conversion Rate Cookies A/B Testing ROI 119

Martech Series

JANUARY 3, 2023

as well as the Europe-centric GDPR regulation.” Facial recognition technology and services will be a $10 billion industry by 2025, with Article 4(14) of the GDPR specifically designating facial data as needing protection. . ● Marketing Technology News: Cloudflare Publishes Top Internet Trends for 2022. billion by 2030.

GDPR 87

GDPR Cookies MarTech Marketing 87

Martech

JULY 28, 2023

The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. laws means even marketers who only market within the U.S.

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GDPR Cookies Marketing MarTech 97

Martech

JUNE 13, 2022

Is marketing attribution a mythical unicorn? Or is it possible to measure the performance of your marketing, including the parts you can’t see? The fog of marketing. Marketing attribution is the “fog of marketing” that all marketers wrestle with in attempt to square the circle and make sense of the customer’s decision journey.

Marketing 111

Marketing GDPR ROI Cookies 111

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Why do marketers need identity resolution platforms? What identity resolution platforms do.

Cookies 115

Cookies GDPR Mobile Ads Ad Tech 115

Ad Monsters

OCTOBER 20, 2022

Regardless of Chrome delaying its third-party cookie cut-off, other browsers do not support cookies. We knew the industry and the limitations of using cookies. We knew that what we’re using today: cookies and mobile IDs are not going to cut it. . Andrew Byrd: Can you tell me about the process of creating ID5? .

Audience 98

Audience Cookies First-Party Cookies Ad Tech 98

Martech

OCTOBER 25, 2021

This was the conclusion made by Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. In typical strategic marketing, teams are focused on assumption-based marketing,” said Silhol. “So Using personalization to create marketing moments.

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MarTech GDPR Audience Retail 103