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India Brand Conclave Panel Discussion: Leveraging 'Search for Branding'

InMobi

The session was moderated by Rohit Dosi, Director, Microsoft Advertising, InMobi. Intent: The Holy Grail in Search Marketing Opening the panel with how brands have been leveraging search advertising tools, Shitak said “Search is a very important, high intent-based marketing to ensure that brands reach their target audience.

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Google’s rumored AI-infused search overhaul has marketers’ attention

Digiday

Earlier this week, The New York Times reported Google is planning major changes to its search engine including more personalization, more AI, more ads and more ways to make financial transactions via search. Google’s plans for overhauling search by adding more AI are still in the realm of hypotheticals.

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7 search advertising problems that can be solved with custom programmatic solutions

NewProgrammatic

Search advertising has been the industry’s go-to strategy for a long time now. Some advertisers perceive it as the most intuitive form of marketing, and it has been widely used by numerous brands. Single-line search engine advertising campaigns and strategies. Most popular search engines can be too competitive.

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Using Google Analytics 4 integrations for insights and media activations

Martech

A solid Google Analytics implementation offers multi-step conversions, custom user behavior data and rich segment data to build and share audiences. Through settings in GA, you can also link other products and share audience and conversion data. Most teams will benefit in some way from analyzing search data. Google Ads.

Media 100
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Digital Advertising Guide

Adtelligent

Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Importance.

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Programmatic Advertising Conferences – Most valuable events to attend in 2022

NewProgrammatic

Traffic & Conversion Summit. Traffic & Conversion Summit lasts 3 days and is packed with sessions straight from industry leaders, entrepreneurs and innovators. Traffic & Conversion Summit When? Despite the name, the conference covers a much broader range of subjects than search. September 21 -22 Where?

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Google Ads Strategies That Will Increase Conversions and Improve Your ROI

Single Grain

With an effective strategy, you can harness its potential to drive traffic, increase conversions and boost revenue. This feature allows customers to call your business from the ad on your Google search campaigns. That’s because 46% of Google searches are directed locally. This figure will look different for all advertisers.

ROI 52