InMobi

MAY 1, 2020

This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. Tune in today to hear the full conversation ! MATT: So obviously all of us are very much off our routines working from home, dealing with being stuck inside.

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MNTN

NOVEMBER 1, 2022

Connected TV is television content accessed by apps and streamed over smart TVs, or a connected device such as an Amazon Fire Stick, Roku, or Playstation that is hooked up to a television. In other words, it’s how mostly everyone watches television nowadays. Connected TV Devices. What are Connected TV devices?

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Single Grain

JULY 18, 2023

But programmatic advertising streamlines the process of media buying, making it more efficient. Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space.

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Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. As users browse various websites or apps, it will collect and analyze data in real time. The winning ad is instantly delivered to the user as a tailored display or video ad.

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Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion USD. Techjury ) U.S. Billion by 2028.

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Smart-Hub

JANUARY 23, 2023

Basically, it’s just a buzzword for a well-known technology (with some useful additions). At the same time, one of the important features of programmatic is the ability to optimize ad campaigns in real time across multiple parameters. Example 2: you use the Google Ads platform to display your banner ads.

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Clearcode

MAY 10, 2023

In this video, Michael Sweeney , Head of Marketing at Clearcode , spoke to Juan Baron , Director Business Development & Strategy (media & adv) at Decentriq about the various use cases of a data clean room and how data scientists use Decentriq to analyze data in a highly secure and privacy-compliant way.

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Single Grain

NOVEMBER 10, 2020

In this post, we’re going to discuss everything you need to know about phygital marketing and how to create a strategy for your business. You might have a distinct content marketing strategy for SEO, social media profiles for discovery, and PPC campaigns to drive sales. ??? In other words: Online or offline? What Is Phygital Marketing?

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Single Grain

NOVEMBER 13, 2019

That’s the magic of programmatic advertising – the ability to use accurate, real-time data and deliver ads to the right prospects, at the right moment. Before we dive into how you can acquire leads from programmatic networks , let’s first understand what programmatic advertising is. As per eMarketer, by 2021, 88% of all U.S.

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NewProgrammatic

SEPTEMBER 8, 2021

The percentage of US users using an adblocker grew by 72% since 2014. Pre or mid-roll video ads were a close second with 100% of consumers skipping such ads whenever possible. Such ad formats include (but are not limited to) in-app advertising and search traffic, especially from alternative search engines.

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Single Grain

APRIL 25, 2023

Paid advertising is one of the most effective strategies marketers use to connect with their target audience. This new ad type uses artificial intelligence to deliver highly personalized ad experiences to users who are ready to discover your brand. Work With Us What Are Google Discovery Ads?

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Single Grain

NOVEMBER 28, 2023

When you think of the different ways people are using tools like Bard to answer their questions, there’s always a likelihood that Bard will refer to topically authoritative brands that support its response to the user’s prompt. It essentially takes information from Google and presents in a more conversational way.

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