Martech

JULY 15, 2024

Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. The building blocks of martech mastery Scott Brinker has his five Ms for martech roles — marketer, modeler, maker, maestro and manager. As martech practitioners, we spend plenty of time executing projects.

MarTech 124

MarTech Conversion Rate GDPR SEO 124

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). This feature allows digital publishers to integrate a conversational AI answer engine within banner ads. The goal is to improve SEO performance and drive growth in competitive digital spaces.

MarTech 120

MarTech CPM Banner Retail 120

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Marketing 132

Marketing SEO Retargeting Conversion 132

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. It offers tools for managing projects, generating content in bulk, integrating with WordPress and optimizing SEO. Processing.

MarTech 120

MarTech Non-Profit eCommerce Machine Learning 120

Martech

MARCH 6, 2025

Phoenix-3 renders full-face AI, Raven-0 processes visual information similarly to humans, and Sparrow-0 enables conversational turn-taking. Semrush is MarTech’s parent company.) (Semrush is MarTech’s parent company.) The post AI-powered martech news and releases: March 6 appeared first on MarTech.

MarTech 109

MarTech SEO Conversion Retail 109

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. The post AI-powered martech news and releases: February 20 appeared first on MarTech. Email: Business email address Sign me up! Processing.

MarTech 97

MarTech Demand Side Platform Machine Learning Conversion Rate 97

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. These include large language models, knowledge graphs, and conversational search engines. Large language models (LLMs). Knowledge graphs.

SEO 120

SEO Conversion Communications Audience 120

Martech

MAY 1, 2025

Here are this weeks AI-powered martech releases: Amperity s Identity Resolution Agent unifies customer data using AI-driven data preparation and identity matching. It maintains conversation continuity and uses contextual memory to respond based on previous interactions, aiming to address issues before they escalate. Processing.

MarTech 80

MarTech A/B Testing SEO Conversion 80

Martech

SEPTEMBER 5, 2024

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). appeared first on MarTech.

Non-Profit 130

Non-Profit Click Through Rate Impressions Conversion Rate 130

Martech

NOVEMBER 6, 2024

Advertisers using these features alongside in-feed ads see a 20% increase in conversions at a similar, if not lower, CPA. Through keyword ads, TikTok ensures an SEO-like capability that adds a new layer of precision to its advertising ecosystem. The post How TikTok is transforming brand advertising appeared first on MarTech.

Advertising 130

Advertising ROI CPA Conversion 130

Martech

FEBRUARY 27, 2025

Here are this week’s AI-powered martech releases: Discuss introduced three AI Agents designed to automate the collection, analysis and presentation of market insights. This combination aimed to improve audience targeting and conversion rates. The post AI-powered martech releases and news: February 27 appeared first on MarTech.

MarTech 89

MarTech Conversion Rate SEO Audience 89

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. Are you getting the most from your stack? Processing.

Advertising 136

Advertising Non-Profit MarTech SEO 136

Martech

NOVEMBER 13, 2024

Many believe that SEO is just about keywords, backlinks and content. But a website’s performance can also impact SEO success. How fast your site loads, how secure it is and even how stable it remains during traffic spikes can impact SEO, too. A speedy site can make all the difference for both SEO and conversion rates.

SEO 73

SEO Conversion Rate Audience Impressions 73

Martech

DECEMBER 10, 2024

Think of GEO as SEOs smarter sibling. Generative AI introduces a significant opportunity for marketers to rewrite this narrative by owning the conversation. Just as traditional SEO emphasizes relevance and quality, GEO requires a robust network of owned and managed digital assets. Processing.

Marketing 137

Marketing SEO Education Conversion 137

Martech

MARCH 10, 2025

What is conversational search? Conversational search is how AI-powered search engines generate responses and interact with users naturally. Instead of relying on short, keyword-based queries, users can ask complete, context-rich questions, just as they would in a conversation. Email: Business email address Sign me up!

Conversion 111

Conversion SEO MarTech Audience 111

Martech

JANUARY 13, 2025

This guide explores how image optimization impacts SEO and overall site performance. How WordPress image optimization affects SEO Optimized images are a cornerstone of successful SEO. An often-cited study shows that even a one-second delay can result in a 7% reduction in conversions.

SEO 126

SEO Conversion Banner eCommerce 126

Martech

DECEMBER 9, 2024

It makes them anxious and defensive because they lack a clear story about their team’s martech maturity. Dig deeper: How marketers can go beyond random acts of AI and why they should Shifting the narrative: From tools to outcomes Ultimately, using AI or any martech tool is not about producing more content but producing better content.

A/B Testing 122

A/B Testing MarTech Conversion SEO 122

Martech

OCTOBER 28, 2024

These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. Brands concentrated on voice search SEO to ensure their content was easily discoverable through voice queries.

Marketing 132

Marketing Machine Learning Conversion SEO 132

Martech

SEPTEMBER 30, 2024

Generative AI is poised to accelerate priority work — especially in content management and SEO. And doesn’t this also affect SEO and conversion rates? Better conversion rates across personas, segments, channels, industries and products. The post Transforming agile marketing with generative AI appeared first on MarTech.

Marketing 140

Marketing Conversion Rate SEO Conversion 140

Martech

MARCH 11, 2025

In contrast, retrieval-augmented generation (RAG) systems use dynamically retrieved supplemental information to construct the most valuable and conversational response possible. This differs from traditional search results, which display links ranked by relevance and other SEO factors. Email: Business email address Sign me up!

SEO 128

SEO Conversion Marketing MarTech 128

Martech

SEPTEMBER 9, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Google Analytics : This tool allows us to track website traffic and conversions.

Food 116

Food MarTech Retail SEO 116

Martech

OCTOBER 20, 2023

Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue. Click here to view more MarTech webinars. The post Use this tactic to drive revenue on your SEO campaigns appeared first on MarTech.

SEO 120

SEO Conversion MarTech Marketing 120

Martech

JANUARY 10, 2022

Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the SEO platform decision-making process. Employing people to implement and use SEO platforms is a prerequisite to success. Who will own enterprise SEO?

SEO 123

SEO Marketing Conversion Education 123

Martech

OCTOBER 22, 2021

But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era. This doesn’t mean that the well-established SEO best practices should be cast aside, however. Most enterprise SEO platforms provide link analysis (i.e., Link analysis and acquisition.

SEO 141

SEO Marketing Machine Learning CPC 141

Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. Sample SEO budget breakdown. Now let’s go a level deeper.

SEO 125

SEO Conversion Rate ROI Conversion 125

Martech

MAY 4, 2022

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. Below is the transcript of our conversation. I saw an opportunity in terms of filling a void in terms of the SEO talent. So I just upskilled myself to be a SEO specialist and SEO consultant.

SEO 120

SEO Marketing Conversion Entertainment 120

Martech

OCTOBER 11, 2023

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. Try apps like Perplexity.ai , which are currently leading the pack on producing accurate and well-cited information in a conversational form. Get MarTech! In your inbox.

SEO 135

SEO Brand Awareness MarTech Conversion 135

Martech

FEBRUARY 11, 2025

This shift fundamentally changes how tech buyers evaluate SaaS brands, making AI-powered search critical in vendor visibility and sales conversions. ChatGPT search reinvents search engines by integrating conversational AI for tailored, context-aware responses. What is ChatGPT search? What does this mean for marketers? Are you ready?

Conversion 138

Conversion SEO Education MarTech 138

Martech

JULY 25, 2024

Think of conversations that happen internally at your company when you’re making decisions about a purchase. Do not create sales follow-ups for these people at their first point of conversion unless they ask for follow-up. The post Why buyer groups matter in B2B demand gen and how to target them appeared first on MarTech.

SEO 135

SEO Conversion MarTech Marketing 135

Martech

MAY 16, 2025

That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles “AI is a tool. “You need people familiar with the tools and the capabilities and what they can use them for,” Dorros told MarTech. ” Who knows what’s next in search?

Real Estate 89

Real Estate SEO Finance MarTech 89

Martech

APRIL 7, 2023

Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Botify Assist is a collection of ChatGPT-powered tools for Botify’s enterprise SEO platform. Get MarTech! In your inbox. Business email address Subscribe Processing.

MarTech 120

MarTech Real Estate SEO Conversion 120

Martech

OCTOBER 26, 2023

Now, here are this week’s AI-powered martech releases: Survey Monkey’s Build with AI is a new capability in the Survey Monkey Genius portfolio of AI features. It streamlines SEO tasks, significantly reducing time previously spent on metadata creation. Get MarTech! Read more here. In your inbox.

MarTech 123

MarTech SEO Audience Conversion 123

Martech

NOVEMBER 2, 2022

It’s been said countless times throughout the years, and we’ll say it again: in SEO, content is king. But what does quality SEO content look like in 2022? I simply typed the word “SEO” into my tool. This will be the best SEO search engine optimization practice. This is where you tell me “Okay!

SEO 126

SEO Conversion MarTech Marketing 126

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result.

SEO 127

SEO Conversion Conversion Rate Brand Awareness 127

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. On Twitter/ X , SEO consultant Glenn Gabe wrote: “This will not end well.” A CMG spokesperson told MarTech: “CMG Local Solutions markets a wide range of advertising tools. Get MarTech! Leading U.S.

Conversion 123

Conversion Marketing SEO MarTech 123

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. These are also prime topics of your marketing conversation.

Conversion 135

Conversion Marketing Audience SEO 135