connected-tv 
MNTN
APRIL 23, 2024
As a search marketer, you’re likely more focused on keywords and intention than you are on Connected TV (CTV) — but it might be the perfect addition to your campaign. Let’s take a look at some of their conversation: How Does Search Marketing Help on CTV? But what exactly do those performance features look like?
Martech
OCTOBER 12, 2023
In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. But what these marketers may not realize is that we’re already long past the days of guesstimating success.
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Martech
JULY 18, 2023
’Cause we are living in an omnichannel world When was the last time you used fewer than three internet-connected devices in a day? In today’s world, internet-connected devices play an integral, if not central, part of most consumers’ day. That means more opportunities for advertisers to reach their ideal customers on Connected TV.
Martech
APRIL 12, 2023
With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. Connected TV, on the other hand, creates and captures an incremental audience. Why is this important?
MNTN
JUNE 1, 2022
Today, we’re excited to officially make Audience Segment Reporting available to all marketers using the MNTN Performance TV platform. Here are a few ways you can use MNTN’s Audience Segment Reporting to level up your marketing activations right now: Test, Learn, and Target More Effectively than You Can With Any Other CTV Platform.
MNTN
AUGUST 22, 2023
Attribution was essentially nonexistent for traditional television—and many marketing teams are under the impression that it’s the same for newer solutions. Let’s take a look at some highlights of their conversation: A Look at the Performance TV Industry You’ve heard it before, but we’ll say it again: CTV is a performance marketing channel.
MNTN
DECEMBER 12, 2023
According to recent statistics, nearly 60% of Connected TV (CTV) users in the U.S. consider CTV ads more relevant than traditional TV ads. Here’s everything you need to know about Connected TV inventory. What Is Connected TV Inventory? Here are some of the most common CTV placement types.
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