Martech

JUNE 13, 2025

Because search and generative tools work differently, marketers must rethink digital visibility and shift from an SEO mindset to a generative search optimization mindset. An SEO mindset sounds like: “If we target keywords X with content Y and build Z backlinks, we should rank on page one and drive conversions.”

SEO 78

SEO Conversion Machine Learning Viewability 78

illumin

JUNE 15, 2025

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Data science Data takes center stage with insights from predictive modeling, advanced analytics, and machine learning driving better decisions. What is Adtech?

MarTech 103

MarTech Ad Exchange Demand Side Platform A/B Testing 103

Single Grain

NOVEMBER 11, 2019

That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. In this guide, I will cover 12 ways in which you can leverage the power of machine learning to improve your digital marketing.

Machine Learning 76

Machine Learning Marketing SEO ROI 76

Martech

DECEMBER 6, 2024

It also knows about machine learning, marketing analytics, and Agile Marketing. Responses are credible, accurate and conversational, tailored to marketing professionals who are familiar with AI but seek practical guidance. What are current SEO best practices for Google and Bing? The GPT knows a lot about AI.

SEO 131

SEO Education Audience Machine Learning 131

Martech

OCTOBER 22, 2021

But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era. This doesn’t mean that the well-established SEO best practices should be cast aside, however. Most enterprise SEO platforms provide link analysis (i.e., Link analysis and acquisition.

SEO 141

SEO Marketing Machine Learning CPC 141

Aronson Ads

NOVEMBER 3, 2022

Here’s how artificial intelligence (AI) in SEO works and where the future of AI is headed. Artificial intelligence (AI) is a technology that simulates human functions with the help of machines. Benefits of Using Artificial Intelligence in SEO. How Can You Use AI in Your SEO Strategy? What Is Artificial Intelligence?

SEO 98

SEO Machine Learning Conversion Rate Conversion 98

Single Grain

APRIL 30, 2025

At Single Grain, we’ve helped numerous clients transform their conversion rates through strategic customer journey modeling. The results speak for themselves: increases of 341% or more in conversion rates, dramatic improvements in customer lifetime value, and significant reductions in acquisition costs.

Conversion 52

Conversion Conversion Rate Retail Healthcare 52

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. Recording, transcription and conversation analysis Vendors record phone calls or generate real-time transcriptions to analyze conversations for insights into customer sentiment.

Machine Learning 88

Machine Learning GDPR Conversion Healthcare 88

InMobi

MARCH 11, 2025

Channel Mix: Agencies help advertisers balance mobile-first and web-first approaches, maximizing in-app engagement, push notifications, and gamification for mobile users while leveraging SEO, content marketing, and retargeting for web users. Also helping identify right platform. This optimizes budget efficiency and increases retention rates.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Martech

JANUARY 16, 2025

It offers tools for managing projects, generating content in bulk, integrating with WordPress and optimizing SEO. This allows businesses to manage TikTok messages and conversations from other popular channels on a single platform. The engine provides tools for data acquisition, machine learning operations and security.

MarTech 117

MarTech Non-Profit eCommerce Machine Learning 117

Single Grain

MAY 5, 2020

SEO has always been an integral part of every digital marketing strategy. 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. That’s where enterprise SEO comes into the picture. Definition of Enterprise SEO. 9 SEO Trends You Can’t Ignore in 2020.

SEO 98

SEO Education Conversion Audience 98

Single Grain

JUNE 2, 2021

If you've been working in SEO for any amount of time, you probably have a bunch of checklists to refer to each time you work on a webpage. That said, SEO is in constant flux. Benchmarking and testing are the new tools in your SEO arsenal. What Is SEO Testing? Learn More: Why You Should Run SEO Tests.

SEO 98

SEO A/B Testing Click Through Rate Machine Learning 98

Martech

FEBRUARY 20, 2025

It reviews content performance, SEO, social media user experience to produce a report with over 500 data points that highlights strengths and suggests improvements. The tool used machine learning, behavior insights, and crowd-sourced data to help sales teams target prospects with greater accuracy.

MarTech 94

MarTech Demand Side Platform Machine Learning Conversion Rate 94

Single Grain

FEBRUARY 14, 2024

I don’t have to tell you that when it comes to digital marketing, specifically SEO, new concepts and technology are always emerging. Traditional SEO focuses on understanding search engine algorithms and optimizing content accordingly, using keywords, meta tags, backlinks and other strategies.

SEO 95

SEO Impressions Machine Learning Audience 95

Ad Monsters

MAY 15, 2024

GRADIANT, a modern funnel marketing agency, is set to redefine media investment by bridging the gap between brand and performance marketing, providing CFO-friendly outcomes with advanced data science and machine learning techniques.

Conversion 116

Conversion Retail Machine Learning Marketing 116

Martech Series

JULY 29, 2022

As voice search technology is growing in its popularity, businesses and SEO strategists must identify emerging trends in voice search statistics, here are a few things we found: 8% of today’s market are using voice search while driving, 21.3% Voice Search and SEO. Use Conversational language. during any other activity, 7.5%

SEO 111

SEO Machine Learning Conversion eCommerce 111

Single Grain

APRIL 21, 2025

What was once viewed with skepticism or even fear by many SEO professionals has now become an essential component of successful search strategies. As search engines continue to sophisticate their use of machine learning and natural language processing, marketers who leverage AI tools strategically advance their search visibility.

SEO 52

SEO Conversion Rate Conversion A/B Testing 52

Single Grain

MAY 27, 2021

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. Artificial intelligence is an umbrella term that covers technologies such as machine learning, image recognition, natural language processing (NLP), and deep learning.

Media 145

Media Machine Learning Marketing ROI 145

illumin

JANUARY 2, 2025

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Data science Data takes center stage with insights from predictive modeling, advanced analytics, and machine learning driving better decisions. What is Adtech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech Series

FEBRUARY 26, 2023

SEO GPT, an AI-powered tool from SEO Vendor, is revolutionizing the search optimization landscape. Launched in January 2023, SEO GPT is already changing the way marketers optimize websites for search engines. The New World of SEO 2.0 It’s a significant leap toward streamlining the content creation process.

SEO 98

SEO Conversion Rate Machine Learning Conversion 98

Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. AI is increasingly being applied to analyze and “spot” keywords, phrases and speech patterns for positive or negative signals of conversion intent.

Machine Learning 117

Machine Learning Marketing Conversion SEO 117

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. 3) WordStream Advisor. 9) Serpstat.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

APRIL 27, 2025

According to recent industry research, 42% of SEO experts believe that traditional keyword optimization is irrelevant due to AI. Today’s most effective SEO strategies venture beyond these fundamentals to embrace innovative approaches that align with evolving search technologies and user behaviors.

SEO 52

SEO Machine Learning Conversion Audience 52

Single Grain

APRIL 22, 2025

Data integration: Connect your analytics platforms, CRM, and marketing automation tools to create a unified view of customer journeys and accurately attribute conversions. Continuous testing: Implement systematic A/B testing across campaigns to incrementally improve conversion rates and maximize the effectiveness of your marketing spend.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Martech

JANUARY 23, 2024

Tracking user behavior, engagement metrics, conversion rates and various key performance indicators (KPIs) using analytics are traditional methods for understanding marketing outcomes. Complex software user interfaces, numerous marketing channels (SEO, paid search, paid social, organic social media, affiliate marketing, etc.)

SEO 135

SEO Machine Learning Conversion Conversion Rate 135

Single Grain

DECEMBER 20, 2019

There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. Google’s AI system uses machine learning to automatically optimize for conversions in each auction. Maximize Conversions : Increase your conversion rate.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Single Grain

APRIL 30, 2025

Our data shows that brands effectively capturing micro-moments see up to 341% higher conversion rates compared to those using traditional marketing approaches. Real-time personalization based on intent signals can increase conversion rates by up to 341%. Brands that master micro-moments see 3x higher conversion rates and 2.5x

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Single Grain

NOVEMBER 27, 2019

NLP stands for Natural Language Processing, which is a subset of artificial intelligence and consists of machine learning and linguistics (study of language). BERT Helps Google Process Conversational Queries. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO. Get A Free Consultation.

Machine Learning 87

Machine Learning SEO Conversion Marketing 87

Martech

MAY 23, 2024

Here’s a roundup of other AI-related features and products announced in the last week: LivePerson announced new capabilities, partnerships and integrations that pull together and orchestrate customer conversations at scale. launched Immersity AI, a new platform that turns 2D images and videos into immersive 3D experiences.

MarTech 114

MarTech Machine Learning SEO Agency 114

Martech Series

NOVEMBER 18, 2022

Facebook Messenger can also converse with users, and the application holds genuine discussions with users rather than having them complete a form. As a result, users feel more connected and it feels like they are conversing with actual people. Additionally, it suggests SEO tactics that are more pertinent.

Marketing 132

Marketing Machine Learning SEO Real Estate 132

Single Grain

JULY 21, 2021

All SEO practitioners tremble every time Google modifies its ranking algorithm. Bidding — e.g., max CPA or target value/conversion. As a result, advertisers will have an easier time meeting their conversion goals (e.g., 9 Factors that Can Immensely Boost Your Local SEO. Location, language and ad scheduling.

Conversion 111

Conversion CPA GDPR Cookies 111

Martech

APRIL 6, 2023

Need to know how to set up form conversion tracking in Google Tag Manager? It’s time to rethink your SEO and content strategy. Creating conversations, connections and community is still a smart and reliable approach. After all, you can ask ChatGPT almost any question and get an exact answer.

Marketing 145

Marketing Machine Learning Conversion MarTech 145

Single Grain

AUGUST 2, 2023

In this blog post, we will explore the details of Google Project Magi, its potential impact on SEO and paid ads, and the long-term implications on jobs. Project Magi has about 160 engineers who are focused on it, and what they’re doing is trying to make Google Search more conversational, like ChatGPT. Voila Google Magi!

SEO 52

SEO Conversion Machine Learning CPC 52

Single Grain

APRIL 28, 2023

In this blog post, we will explore the details of Project Magi, its potential impact on SEO and paid ads, and the long-term implications on jobs. Project Magi has about 160 engineers who are focused on it, and what they’re doing is trying to make Google Search more conversational. Work With Us Project Magi: What Is It?

SEO 52

SEO Conversion Machine Learning CPC 52

Single Grain

NOVEMBER 30, 2023

You’ve heard of SEO, of course, but have you heard of programmatic SEO (pSEO)? In this guide, you’ll learn how pSEO works, how it differs from traditional SEO, and the pSEO tools and technologies needed to generate hundreds of unique, high-quality programmatic pages all from a single template and database.

SEO 52

SEO Conversion Rate Real Estate Audience 52

Single Grain

DECEMBER 23, 2019

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. Set bids to get as many conversions as possible at a set target CPA. Trend #1: PPC Automation.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

MARCH 23, 2020

Even though it’s mainly intended to help advertisers and companies advertising on Google search, it can be a great tool for SEO and content creation as well. Dive Deeper: * 9 Effective SEO Techniques to Drive Organic Traffic in 2020. * SEO Keyword Research Made Easy in 2020. 2) Research Keywords. Select “ Keyword Planner.”

SEO 124

SEO Pop-Up Machine Learning CPC 124