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Intuit Mailchimp Debuts NYFW: The Shows Capsule Collection And Pop-up Shop in Partnership With The Black in Fashion Council

Martech Series

Intuit Mailchimp announced its NYFW: The Shows debut through a new capsule collection and pop-up shop featuring five Black In Fashion Council (BIFC) selected designers. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Director of Brand and Content Marketing.

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Don’t Let The Old Man In …

Rob Campbell

Not just the turn of phrase, but the implication that ‘stepping out of pop culture’ was, at a certain point, a default setting. But in terms of not living up to stereotypes, she was an anarchist. Working with international rockstars and fashion gods helps. She was a kind, considerate, compassionate person.

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Why Kim Kardashian is sold on QR codes for Skkn by Kim

Digiday

The brand’s target audience for the QR code campaign is 18-to-55-year-old women who have an interest in skincare, beauty and fashion. “Our goal with this campaign was to meet customers where they are to drive brand conversions and capture CRM for the brand,” said Kardashian. .

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4 Adtech Horrors to Avoid This Halloween (and Year-Round)

Basis

In the advertising world, digital marketers often set up ambitious campaigns without using all the tools available to them. The horror trope I personally find most frustrating is when the protagonists decide to split up in the process of trying to escape and/or defeat the villain. Moral of the story?

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33 Display Ad Examples That Are Finger Clicking Good

AdvertiseMint

Creating display ads that effectively grab attention and drive conversions on the Google Display Network can be tricky. So you want to create a display ad that grabs attention, drives clicks, and boosts your conversion rate? Gusto follows up with an appealing free trial call to action. A timely promotion for significant sales.

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Eight Performance Marketing Channels You Need to Use

MNTN

In marketing, you’re looking for an edge up on the competition and a meaningful way to reach more consumers. Other measurable benchmarks include the number of leads an ad generates or the conversion number down the sales funnel. These are distinct from old-fashioned ads, bought en masse in the hope they would generate demand.

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Martha Stewart & Pine Brothers disrupt the Golden Globes and blow up Twitter!

Gods of Advertising

There are no pop culture references. According to AdAge, Twitter blew up. A global audience was conversing about Pine Brothers, whereas 30 seconds prior no on earth was. With the right follow through, Pine Bros could become the next Mentos or Altoids –an old-fashioned brand on the tip of everyone’s tongue. And erroneous.

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