Martech

FEBRUARY 26, 2025

The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce. The post The future of ecommerce: Insights from 200+ retailers appeared first on MarTech.

eCommerce 113

eCommerce Retail Marketing Conversion 113

MNTN

MARCH 10, 2025

Thats where the conversion funnel comes in. What Is a Conversion Funnel? The conversion funnel is a model that represents the path some prospective customershopefully many of themwill take to become actual committed buyers of your brands products. Conversion funnels are also known as sales funnels.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. And they roll their eyes at the old “OK Boomer” generation’s buying behavior. Theirs is distinctly digital.

Marketing 137

Marketing eCommerce MarTech Education 137

Single Grain

MAY 11, 2025

You’re checking your analytics dashboard for the week, and something stops you cold — your conversion rate has taken a nosedive. Sudden conversion rate drops can be jarring and costly, especially when the cause isn’t immediately apparent. Are you asking yourself, “Why did my conversion rate drop?”

Conversion Rate 59

Conversion Rate Conversion A/B Testing eCommerce 59

Martech

MAY 29, 2025

Ecommerce teams often lack a full view of user behavior. Focus on metrics that reflect performance and signal opportunity: Conversion rate and average order value show purchasing trends by product and channel. These show how users engage and where they disengageoften before conversion rates decline. Add-to-cart actions.

eCommerce 70

eCommerce Conversion Rate CPA Conversion 70

Adweek

OCTOBER 24, 2023

On this episode of Brave Commerce, Chris Cowger, svp of global ecommerce and online experience at Dell, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about leadership and turnaround strategies.

eCommerce 298

eCommerce Conversion 298

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

eCommerce 127

eCommerce Retail Electronics Conversion 127

Martech

AUGUST 2, 2024

Ecommerce retailers will collect transaction data at the point of conversion, but will they recognize that buyer when they reappear? The task is to take identifiers like email addresses or phone numbers and “match them to previously collected behavior,” Bluecore says.

Retail 123

Retail eCommerce MarTech Conversion 123

Martech

AUGUST 8, 2024

Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics. Consider tools like Google’s Enhanced Conversions to capture data that might otherwise be missed.

Cookies 129

Cookies Data Management Platform Machine Learning Conversion 129

Martech

SEPTEMBER 27, 2024

ROAS: A too-good-to-be-true KPI ROAS is essential for performance-driven marketers, especially in direct-to-consumer (DTC) and ecommerce , where linking ad spend to revenue is key. These interactions are crucial for nurturing future conversions but often do not immediately translate into sales. For instance, when iOS 14.5

Media 130

Media Advertising Conversion Rate Machine Learning 130

Martech

DECEMBER 28, 2022

Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services. Here’s where conversational AI comes in. In the coming year, marketers will be keeping AI chatbots and other conversational technology under close watch.

eCommerce 127

eCommerce Retail Conversion Communications 127

Martech

JANUARY 9, 2025

It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Seamless engagement from discovery through to conversion is great; but CX doesn’t stop there. Loyalty management key features.

Retail 113

Retail eCommerce ROI Conversion 113

Ad Rants

AUGUST 2, 2022

Ecommerce and web development are two essential aspects of any business today. Ecommerce is vital for businesses for several reasons; here are a few of the significant benefits e-commerce can provide: It provides Convenience. Ecommerce provides customers the convenience of shopping for what they want when they want it.

eCommerce 130

eCommerce Audience Communications SEO 130

Single Grain

OCTOBER 13, 2020

If you’re unsure which platform is best for you, take a look at our article on the best ecommerce website builders. More E-Commerce Content : * 8 Absolute Best Ecommerce Website Builders. * How to Set Up Your E-commerce Product Page for Maximum Conversions. Dive Deeper: 8 Facebook Ad Copywriting Tricks to Maximize Conversions.

eCommerce 145

eCommerce Pop-Up Shipping SEO 145

Smart Insights

FEBRUARY 12, 2023

E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites.

Conversion Rate 145

Conversion Rate Conversion eCommerce 145

Martech

NOVEMBER 21, 2024

” the small robot said, starting the conversation. Additionally, Smart Categories help marketers identify key conversation themes related to their brand. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience. “Are you working overtime?”

MarTech 117

MarTech Retail Manufacturing Conversion 117

Digital Turbine

NOVEMBER 10, 2022

What should publishers do to get ready for eCommerce demand? Digital Turbine talked with Faye Lee , Pangle’s Account Management Director, to learn more about eCommerce demand and how it helps to diversify publishers’ demand, lift Q4 revenues on major shopping dates for consumers, and deliver high-value ads to app developers.

eCommerce 119

eCommerce Banner Conversion Advertising 119

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? This fosters stronger customer relationships and drives higher engagement and conversion rates, ultimately contributing to business growth.

Conversion Rate 120

Conversion Rate A/B Testing Conversion Click Through Rate 120

Martech

NOVEMBER 13, 2023

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. More conversions. Merchants get to expand their conversion volume with an additional sales channel and 1:1 measurement between their likely top ad platform and retail partner.” .” Shoppers in the U.S. Why we care. ” Get MarTech!

Conversion 119

Conversion Advertising eCommerce Conversion Rate 119

Martech

JANUARY 9, 2025

This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. It also aids the customer experience by providing relevant and engaging ads to shoppers, which could boost conversion rates. Amazons new Retail Ad Service is bringing retail media networks available to everyone.

Retail 120

Retail Machine Learning Conversion Rate eCommerce 120

Ad Rants

NOVEMBER 5, 2024

This is the difference between saying "online business" instead of "eCommerce company" because that's the terminology your customers are familiar with. Or, describe "a conversion" as "a purchase" -- some customers may not realize what you mean if you were to say the former.

Audience 150

Audience Marketing eCommerce SEO 150

Martech Series

JULY 18, 2022

WPP announces that it is acquiring Corebiz, a leading Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region. The post WPP Acquires Leading ecommerce Agency Corebiz appeared first on MarTech Series.

eCommerce 98

eCommerce Agency SEO Conversion 98

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Create use cases describing them.

Conversion 120

Conversion ROI Conversion Rate MarTech 120

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Conversion 133

Conversion Marketing Conversion Rate Audience 133

PubMatic

NOVEMBER 13, 2024

billion by 2025 , and global ecommerce display investment reaching nearly $10 billion in 2024, let’s take a deeper dive into the challenges and key solutions that commerce media networks must adopt to thrive in this moment of tremendous opportunity. With global spending on commerce media expected to surpass  $81.6

Media 119

Media Ad Tech Retail Display Advertising 119

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. Higher conversion rates. Faster conversion rates. But these can include: Increased engagement rates.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech

NOVEMBER 21, 2023

conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. We should have working knowledge of how this flow of data works and be involved in these conversations to better assess how this impacts both overall customer experience and their day-to-day activities.

Conversion 127

Conversion Marketing Communications MarTech 127

Martech

SEPTEMBER 24, 2024

Gainsight is likely to be of more interest in the B2B space while ChannelEngine offers opportunities for ecommerce businesses. The integration between SAP Sales Cloud and Gainsight Customer Success seeks to provide a seamless, continuing customer journey beyond conversion, supporting customer retention and growth.

eCommerce 67

eCommerce Conversion MarTech Marketing 67

Martech

DECEMBER 18, 2024

For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential.

Marketing 107

Marketing eCommerce Machine Learning Conversion 107

Martech

JANUARY 16, 2025

Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. Algolia launched Shopping Guides, a content generation tool that uses AI to create informative articles for ecommerce websites. Athos Commerce offers AI-driven search, personalization and merchandising capabilities.

MarTech 120

MarTech Non-Profit eCommerce Machine Learning 120

Martech

APRIL 4, 2025

Key events tell Google Analytics to treat the event as a conversion. Use specific filters or facets on ecommerce product pages. As an ecommerce brand or SaaS company, your goal might be to increase purchases or generate more demo requests. It’s also valuable to track micro-conversions across your site.

eCommerce 85

eCommerce Conversion Banner Audience 85

Martech

JANUARY 10, 2025

Assistance for marketers in creating and optimizing loyalty promotions with conversational prompts. We saw a demonstration of conversational engagement with an AI agent at the Agentforce World Tour event last November. .” The new skills available include: Order management. Guided shopping. Appointment scheduling. Why we care.

Retail 131

Retail Shipping Conversion Impressions 131

Single Grain

NOVEMBER 9, 2022

Keep reading to learn the steps you can take to implement a simple ecommerce SEO strategy for your product pages – and watch your traffic and sales skyrocket! A 15-Point Product Page Ecommerce SEO Checklist. Ecommerce SEO is simply search engine optimization done for online retail businesses, particularly for individual product pages.

SEO 115

SEO eCommerce Click Through Rate Conversion Rate 115

Martech

APRIL 17, 2025

Here is this weeks roundup of AI-powered martech news and releases: NLX released Touchpoint, a multimodal conversational interface. This product integrates chat, voice, images and video into a single AI-powered conversational experience for users. This integration aims to provide conversational experiences on the WhatsApp platform.

MarTech 113

MarTech Conversion eCommerce Audience 113

Martech Series

AUGUST 17, 2022

With Searchspring Personalized Email Recommendations, merchants can drive a more engaging shopper experience throughout the full customer lifecycle, increasing overall conversions. The post Searchspring Makes Product Discovery Easier by Extending Personalized Recommendations to Ecommerce Email Marketing appeared first on MarTech Series.

eCommerce 95

eCommerce Marketing Conversion MarTech 95

Martech

SEPTEMBER 10, 2024

Several reports this year have shown that advertising costs increased: Google search CPCs up 9%, pushing ad spend up 17% – leading to brands looking to diversify their ad spend.

CPC 120

CPC Ad Tech Demand Side Platform Conversion Rate 120

Marketing Dive

NOVEMBER 28, 2022

Getting traffic to your store is hard, so use these proven strategies to maximize conversions and sales.

eCommerce 111

eCommerce Conversion 111