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How one tech company is doing marketing without cookies

Martech

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

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Programmatic Advertising 101: Conversion Tracking

Basis

But tracking and understanding consumer actions today is far different than it was a few decades ago, as advertisers are dealing with a complex landscape where emerging channels, platforms, and screens muddle traditional conversion paths. a conversion, that's not always the case in today’s world. What Is a Conversion?

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Programmatic Advertising 101: Conversion Tracking

Basis

But tracking and understanding consumer actions today is far different than it was a few decades ago, as advertisers are dealing with a complex landscape where emerging channels, platforms, and screens muddle traditional conversion paths. a conversion, that's not always the case in today’s world. What Is a Conversion?

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How much does acquiring a customer cost?

Martech

Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. This can generate leads, conversions, sales, and eventually lifetime value.

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TV Advertising Campaigns: How Television Marketing Works (2024)

MNTN

For most successful brands, TV advertising is a critical part of their wider marketing strategy. There are two main types of TV marketing. Therefore, linear TV advertising is the act of marketing to this prime-time viewing audience on a set schedule. Like any marketing channel, you need money to get started.

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Funnel Fuel: CTV Proves a Successful Performance Marketing Channel

MNTN

Edmundson dug into the top CTV ad trends of the last year, how advertisers are utilizing CTV as a performance marketing channel, the results of some successful ad campaigns, and how CTV supported brands during the last period of economic uncertainty. The Results Are in: Advertisers are Leveraging CTV as a Performance Marketing Channel.

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Your Cost Per Action Campaigns Aren’t Protected from Ad Fraud — Here’s Why

Martech Series

A sustainable solution to this is the CPA advertising model. CPA stands for Cost Per Action, meaning advertisers get charged only when a user performs an action. This model uses a performance-based approach as a metric for ad-campaign conversions. How fraudsters are taking advantage of the CPA advertising model.

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