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QR code alternative introduces shoppable video ad tool

Martech

This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads. Shoppable products. Why we care. Processing.

Video Ads 114
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How Shoppable Shorts Ads Drive 3x Higher Conversion Rates

Single Grain

Key Takeaways Shoppable shorts ads eliminate purchase friction by integrating product catalogs, pricing, and checkout functionality directly into 60-second videos, achieving conversion rates 3-5x higher than traditional social media advertising.

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What is dynamic ad insertion (DAI)?

AdvertiseMint

DAI is revolutionizing the ad industry, its benefits, and its applications. Key Takeaways Dynamic Ad Insertion (DAI) delivers personalized video ads in real-time. For viewers, the relevance of the ads presented increases engagement and reduces the intrusiveness often associated with traditional advertising.

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How to Use AI for Paid Ads to Boost Marketing ROI

Single Grain

AI-powered audience targeting delivers precision at scale by analyzing hundreds of data points to identify specific segments most likely to convert, with companies like Booking.com seeing up to 73% higher conversion rates through predictive audience modeling. Return on ad spend (ROAS). Performance metrics Conversion rate.

ROI 52
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The Complete Guide to Reddit Ads

AdvertiseMint

From promoted posts that naturally appear in a users feed to display ads, which offer prominent placement, there are numerous ways to capture attention. Image ads allow you to present a single image to Reddit users. Video ads allow you to display videos to targeted Reddit users.

ROI 52
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CTV Ad Playbook: High-Converting Streaming Campaigns

Single Grain

Key Highlights: CTV ad spending is projected to reach $33.35 Interactive CTV ads drive 3.5x higher engagement than standard video ads. Frequency capping at 2-3 weekly exposures maximizes brand recall while preventing ad fatigue. billion in 2025, a 15.8% year-over-year increase.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

MNTN Performance TV offers superior reporting capabilities that track ad-side metrics like ad completion and website visits, as well as the popular measures of ROI including ROAS, CPV, and conversion rate. Types of OTT Ads There are many ways that OTT ads can be delivered through streaming media over the internet.