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6 Reasons Why Video Ads Are the the Future of Advertising

Automatad Inc.

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions.

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

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What Is CPM and How It Shapes Your Advertising Strategy

Brid.tv

It’s much easier to calculate than any other KPI and gives you straightforward benchmarks to optimize your ad spend as you scale. is the market standard — CPM is a widely used pricing model in the industry, especially for video ads. This helps you avoid overpaying for ad inventory. How to Calculate CPM?

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Spotlight Series: Thomas Houge, Chief Commercial Officer at SeenThis

OpenX

Rather than downloading the file like traditional video ad serving, we stream it , allowing for almost instant loading by encoding multiple versions of a video file at different bitrates and resolutions to fit various network conditions. For audiences, adaptive streaming is a dramatic improvement over traditional ad serving.

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Smarter Advertising: How Small and Medium Businesses Can Harness the Potential of Programmatic Buying

Ad Monsters

The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. This technology can ensure your ads will be seen by the right audience in the right context. The ad is downloaded to the programmatic exchange via a dedicated platform. Audience retargeting.

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In-App vs. Mobile Web Advertising: Which One Is Better for Publishers

Brid.tv

For instance, rewarded ads are one of the most widely used in-app ad formats, and they tend to be highly engaging. Higher Conversion Rates — Statistics show that in-app advertising yields over 150% higher conversion rates than mobile web ads do. per impression. iOS $12.5 $8.9

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Best Gaming Ad Networks [2023]

Monetize More

Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.