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Niche advertising: 7 actionable tactics for targeted marketing

Martech

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

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How influencers and content creators are reshaping brand strategies

Martech

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers.

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Why tight budgets mean maximizing content

Martech

Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Keeping your pipeline flowing Content marketing is all about momentum. Content makes that happen when you tell compelling stories. Here are four reasons why: 1.

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3 ways B2B marketers can use generative AI

Martech

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Up to 44.5%

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Publicis Groupe joins human vs. AI content verification initiative C2PA

Martech

Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content. Content authenticity. The C2PA was launched in 2020. Responsible AI use.

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5 ways to harness AI in B2B content creation

Martech

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. It shouldn’t create 100% of your content, but it can be part of your content creation. Content creation still requires the invaluable human element.

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The AI Takeover: AdMonsters 2024 Generative AI Predictions

Ad Monsters

This year, digital media experts predict that AI will evolve marketing roles, combat fraud, become more responsible, and much more. Here’s how experts say it will happen: AI Will Evolve Marketing Roles vs. Taking Them Away Trend # 1: When Generative AI first popped on the scene, fearmongers predicted that they would take our jobs.

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