Basis

MARCH 22, 2024

Among the industry leaders we work with, the ones who are adapting more quickly than their peers are those who understand how their buying decisions, audience strategies, and performance expectations need to shift, and are actively working to change how they communicate performance stories to their clients and teams.

Cookies 59

Cookies Conversion Non-Profit Ad Server 59

Clearcode

JANUARY 18, 2022

The main goal of using CDPs for most marketers is to boost media campaigns, send fitting automated emails , run high-quality retargeting campaigns , improve targeting on search advertising campaigns and utilize predictive content personalization. Behavioral data — website visits, social media engagement, used devices etc.

Advertising 52

Advertising Retargeting Marketing Communications 52

MNTN

APRIL 9, 2024

This could be anything from seeing your logo on a billboard or a storefront to clicking a digital ad on social media. Social Media With more than 5 billion users as of January 2024, a presence across multiple social media platforms is a must for facilitating meaningful interactions with your customers.

Marketing 52

Marketing Brand Awareness Communications Impressions 52

Martech Series

SEPTEMBER 16, 2022

Some valuable startups such as social media company Bytedance with its platform Douyin and Tiktok have already amassed a valuation of $140 billion. The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices. In 2012, social media was a hype.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

InMobi

OCTOBER 20, 2020

Household Targeting: Marketers must leverage household targeting to reach out to multiple personas based on visitation, appographic, and location attributes and send personalized communication based on user interests. The three-step rule of activation, retargeting and re-engagement turns your one-time visitors into long-term consumers.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

Martech Series

JANUARY 30, 2023

Looking to media formats that can support one to one and targeted one to many could yield improved ROI. Think Connected TV, and Competitive conquesting, and programmatic out of home with digital and mobile retargeting. Understanding the above means that to deliver personalization, you cannot skimp on creative assets.

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Basis

DECEMBER 5, 2022

Fifty-two percent of car buyers say they would prefer an EV for their next purchase , so advertisers will need to prioritize creating awareness for these products and educating consumers about the benefits of electric mobility as they communicate their EV story. Second, robust retargeting strategies will be key.

Marketing 52

Marketing Retargeting Manufacturing Finance 52

Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Spoton Digital Media

FEBRUARY 20, 2023

Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. A post on social media is not guaranteed to get in front of your audience. With so many marketing channels to choose from, it can be easy for email marketing to get lost in the mix.

A/B Testing 97

A/B Testing Marketing Click Through Rate Audience 97

Digiday

JULY 28, 2022

Like a number of other brands once reliant on digital performance marketing tactics, Fuzzy is beefing up its media mix, looking at alternative marketing channels like direct mail as data privacy regulations have muddied advertiser data options. Earlier this year, direct-to-consumer brand Parachute made a similar move. “For

Healthcare 57

Healthcare Retargeting Brand Awareness Communications 57

AdvertiseMint

MAY 10, 2024

Whether you’re streamlining your social media portfolio, rebranding, or simply stepping away from Facebook , deleting a page is a significant step. Deleting such pages can help maintain the integrity and accuracy of the information communicated to the public. Did you know that you can delete a Facebook business page?

Retargeting 52

Retargeting Audience Video Ads Communications 52

Basis

DECEMBER 5, 2022

However, those same factors are simultaneously creating opportunities, and in the face of this disruption, the most successful retailers will be those that leverage emerging technology to offer new, exciting ways to browse and purchase, while also investing in their data infrastructure to help enrich their communication strategies.

Retail 52

Retail Marketing Retargeting Cookies 52

InMobi

FEBRUARY 14, 2023

We also gather feedback on what our clients find valuable and then communicate that to the product teams to ensure that we build with a customer-centric approach. It is revolutionary what we are doing with retail media video advertising, which is what makes me very excited about my work here. What made you join InMobi?

Retail 52

Retail Retargeting Communications Media 52

MNTN

FEBRUARY 9, 2024

The aim is to create an ad that not only grabs attention but also communicates the brand’s message effectively. Buying Ad Spots : Buying ad spots, or media buying, is where advertisers purchase airtime on television channels. Anyone can advertise on social media which has begun to numb our senses somewhat.

Advertising 98

Advertising Marketing Retargeting CPA 98

Basis

NOVEMBER 18, 2022

Since the invention of the cookie in 1994, digital advertisers have grown dependent on third-party cookies for techniques like audience targeting, retargeting, geo-based retargeting, cross-device targeting and tracking, frequency capping, and attribution. Why should sourcing consumer data be any different?

Machine Learning 81

Machine Learning Cookies Retargeting Audience 81

Martech

JANUARY 11, 2022

She added, “As different components come onstream and the film builds momentum, there will be publicity, social media and digital campaigns – lots of moving parts and a fully integrated marketing campaign around that.”. In March 2020, Tourism Ireland paused its paid media advertising. “At

Marketing 89

Marketing Data Management Platform Retargeting Media 89

Basis

AUGUST 15, 2022

Over the past several decades, media complexity has soared. Here’s an example of the factors media buyers had to juggle in 2000: Devices : desktop Platforms : ad server, search Creative : text (search), display. Why do Advertisers Need Workflow Automation? …Bueller?). Talent Retention.

Ad Server 68

Ad Server Viewability Retargeting Advertising 68

MNTN

AUGUST 1, 2023

Some top-of-funnel strategies, including content marketing and social media, help you develop a relationship with potential customers; you might even end up converting some of them without having to move them further down the funnel at all. Your paid social media posts would primarily promote the benefits of the webinar to encourage sign-ups.

Marketing 52

Marketing Retargeting Conversion Audience 52

Ad Wisey

MAY 13, 2022

Photo and picture uploads are the most popular sort of material on social media for increasing audience engagement. Access to a complete ROI analysis based on platform leads to distribute your adverts on social media sites. With billions of active accounts, Facebook has the most users of any social media network. Retargeting.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

AdvertiseMint

OCTOBER 13, 2023

It uses emails, social media, TV, and more to drive specific actions quickly. It’s a type of marketing that works across media, old and new. Share valuable content on social media to nurture followers. Retarget people who sign up for content with related products or services. See what wins each time. Listen closely.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

AdvertiseMint

JANUARY 20, 2024

They make integrated and actionable plans across: Search engine optimization Pay-per-click ads Social media marketing Content creation Affiliate marketing partnerships Retargeting campaigns Email nurturing Marketing analytics The goal is to bring various marketing channels together in a more impactful unified program.

Marketing 52

Marketing SEO ROI Conversion Rate 52

VideoWeek

JUNE 7, 2023

One of the companies leading this charge is VDO.AI, an ad tech business born out of Indian digital media company Z1 Tech. And one really interesting thing about CTV is that you have two-way communication, so you can introduce interactivity into ads. So we enable that interactivity.

Advertising 52

Advertising Retargeting Ad Tech Manufacturing 52

InMobi

JUNE 12, 2020

The COVID outbreak has disrupted how consumers shop, businesses sell, and marketers communicate. So has the media consumption – happening across a range of devices like the desktop to the laptop, tablet, connected TVs, albeit anchored on mobile. networked devices per capita.

Marketing 52

Marketing AutoMobile Conversion Machine Learning 52

Martech

SEPTEMBER 30, 2022

How we consume media has shifted dramatically in just a few years, making us more resistant to traditional marketing techniques. A tough market and continually changing global demands mean that brands need to get more creative and think outside the box to stand out from the 1000s of marketing communications customers receive daily.

Marketing 123

Marketing SEO Audience Machine Learning 123

Martech

JANUARY 3, 2023

On top of that, many of the media measurement approaches (e.g., However, they often have fledgling email communications still focused more on monthly product messaging vs. consumer-segmented and personalized content. Evolving and diversifying the media audience strategy beyond third-party audiences.

ROI 91

ROI Control Group Audience Cookies 91

Spoton Digital Media

APRIL 14, 2021

Audience segmentation -- the process of tagging and communicating with leads based on their actions and information -- allows you to set up personalized, nurturing email marketing campaigns. Paid ads can put your audience targeting to work as you can reach people based on their habits and interests through display and social media ads.

SEO 52

SEO Retargeting Audience Conversion 52

Spoton Digital Media

FEBRUARY 20, 2023

Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. A post on social media is not guaranteed to get in front of your audience. With so many marketing channels to choose from, it can be easy for email marketing to get lost in the mix.

A/B Testing 52

A/B Testing Marketing Click Through Rate Audience 52

AdvertiseMint

JANUARY 28, 2024

In addition, it’s essential to have transparent communication with the agency regarding the setup cost. This proactive approach ensures your ads stay relevant and effective in the ever-changing social media. Facebook Retargeting: Reconnecting with Your Audience How to Create Video Ads for Facebook Hourly rates.

Agency 52

Agency Retargeting Audience Advertising 52

Basis

AUGUST 30, 2022

of total digital media ad spend. Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. Now that we’ve covered some key facts and figures about this media channel, let’s dive a bit more into what distinguishes an average CTV ad from a great one. billion by 2024, and account for 7.6%

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

AdvertiseMint

DECEMBER 24, 2023

Social media is a two-way street. Encourage discussions, ask questions, and create a community around your brand. It involves key elements such as a captivating profile picture, an engaging cover photo, and a concise about section that communicates your brand’s identity. Engage your audience.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

AdvertiseMint

NOVEMBER 15, 2023

This action can be diverse, ranging from making a purchase, signing up for a newsletter, to downloading an ebook or even sharing content on social media platforms. Social Media Conversions When a user engages deeply with a social media post, perhaps by clicking a link or completing a call-to-action, it’s considered a conversion.

Conversion 40

Conversion Conversion Rate A/B Testing ROI 40

Digiday

JULY 26, 2022

Brainlabs wants to continue its expansion into fast-growing areas of media like influencer marketing. Remember that in the last few weeks (and months), WPP acquired e-commerce agency Corebiz and We Are Social acquired above-the-line agency Metta Communications in Hong Kong. In fact, his clients are already asking for it, he said.

Marketing 57

Marketing Agency Media Communications 57

MNTN

SEPTEMBER 27, 2023

This is your chance to let customers know who you are and what you stand for, which you could do via social media, YouTube, or Connected TV (CTV) ads. Refine Your Email Marketing Campaigns Just as you can retarget consumers with CTV , you can constantly refine your messaging and tone. Leading with emotion always helps.

Click Through Rate 52

Click Through Rate eCommerce Conversion Retargeting 52

Digital Remedy

OCTOBER 11, 2022

across local broadcast TV, cable TV/satellite, digital political advertising (Google and social media), over-the-top (OTT) video content, and connected TV (CTV). But why are fundraisers, and their media buying teams, spending so much more on this round of gubernatorial races than in years before?

Advertising 52

Advertising CPA Audience Retargeting 52

RevX

APRIL 5, 2022

Demand Side Platform (DSP) is a media-buying tech platform, ideally with AI and deep-learning capabilities that communicate with ad exchanges, ad networks, and Data Management Platforms (DMPs) to bid in real-time for ad slots on offer by the Supply Side Platform (SSP). 6) Access to Quality Inventory. 9) Campaign Types.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media 98

Media Advertising Retargeting Brand Awareness 98

VideoWeek

SEPTEMBER 23, 2022

European media giant Bertelsmann is looking for a new buyer for its stake in French broadcaster M6, after its proposed merger with TF1 was scrapped last Friday. On connected TV channels, Teads says it will enable creative optimisation and interactive features, as well as frequency capping and retargeting which will work across all channels.

eCommerce 59

eCommerce Media Ad Tech Entertainment 59