Basis

DECEMBER 10, 2024

On top of that, external forcessuch as signal loss , shifting and ever-fragmenting media landscapes, and evolving audience behaviors have added fresh layers of complexity. Despite these hurdles, agencies are increasingly focusing on innovation as a way forward. use 10 or more.

Agency 97

Agency Advertising Communications Machine Learning 97

Martech

OCTOBER 24, 2024

These features include Acquia Video Creator, a drag-and-drop tool for creating professional videos using existing assets, templates, and stock media. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies. Sociable AI made its Discovery tool free for public use.It

MarTech 126

MarTech Communications SEO Conversion 126

Martech

JANUARY 10, 2025

The challenge of perceived intrusiveness Although device manufacturers and media companies have long refuted the idea that devices and apps listen to consumers, consumers dont necessarily believe this. Collaborate with key adtech and media partners to maximize the effectiveness of your campaigns.

Retargeting 130

Retargeting Ad Targeting Manufacturing Communications 130

Martech

AUGUST 7, 2024

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand. But what does the data tell you about the best sources for traffic or leads?

Brand Awareness 128

Brand Awareness Marketing Media Audience 128

Adweek

JULY 2, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Voice The Risk of Saying Nothing: Why Agencies Must Lead Now Our employees and the communities we market to are hurting deeply. But we are communicators. Do we care? It’s naïve to believe this moment will pass without consequences. Storytellers.

Agency 221

Agency Communications Media Marketing 221

Martech

AUGUST 2, 2024

An annual cadence (with a semi-annual update) is also the best time to conduct activities such as preparing enablement packages to support the top layer’s customer actions, communicating priorities, setting KPIs and establishing the content and editorial calendars. ” Adjustments to regulation changes and media trends.

Marketing 117

Marketing Fashion Communications Conversion 117

Martech

JULY 17, 2024

In terms of financial incentives, the report notes that free shipping remains the most compelling offer to drive opt-ins for marketing communications, with 70% of consumers citing it as a key motivator. Interestingly, while email leads in preference, younger consumers also show a strong inclination towards social media channels.

Shipping 112

Shipping Communications Cookies Media 112

Adweek

JULY 7, 2025

PMG is the media agency of record for Otter Products , across the OtterBox, OtterBox Business Solutions, and Liviri brands. Quagliano said the brand needed a partner that could bridge OtterBox’s heritage of “trust and protection” with “storytelling that resonates emotionally and culturally.”

Agency 194

Agency Impressions Communications Media 194

Martech

JANUARY 6, 2025

FAQs are instrumental in developing key messages that will guide internal and external communications. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. Here are some you might use around M&A activity: General FAQs for any audience, including media.

Marketing 132

Marketing Communications Audience SEO 132

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. I wish it were that simple when it comes to AI.

Marketing 132

Marketing ROI MarTech Conversion 132

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Marketing is really good at creating highly personalized outbound communications to customers, under the account manager’s name. Continued growth of video-centric media like TikTok and Instagram. Theirs is distinctly digital.

Marketing 136

Marketing eCommerce MarTech Education 136

Adweek

JUNE 16, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Chat & Messaging Meta to Start Including Ads in WhatsApp They will appear in the Updates tab, Status, and Channels sections The ad experience on WhatsApp will incorporate limited information about a user.

Communications 227

Communications Media Retail Marketing 227

Martech

JULY 21, 2025

Q: What’s the biggest technology and media shift impacting marketers that doesn’t involve AI? The biggest technology or media shift impacting marketers today, aside from AI, is the rise of privacy and data regulations, particularly in the wake of changes like the GDPR in Europe and the CCPA in California. Give it a try.

Media 64

Media Marketing GDPR Cookies 64

Martech

JULY 30, 2024

They often use grassroots marketing, social media engagement and word-of-mouth. Social media marketing is essential for both startups and large corporations. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services.

Marketing 116

Marketing Brand Awareness Machine Learning GDPR 116

Martech

FEBRUARY 21, 2025

Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. Big-budget advertising mix models: This scenario prioritizes media optimization and complex analytics and is tailored for advertisers with substantial media budgets.

Marketing 123

Marketing Finance ROI Ad Targeting 123

Martech

OCTOBER 3, 2024

In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media. Communicate your brand’s mission, vision, purpose and values through all channels and interactions. Engage and interact with customers Actively engage with customers on social media platforms. Create communities (e.g.,

Communications 138

Communications Retail Media Marketing 138

Martech

SEPTEMBER 11, 2024

Meta communicated this update to advertisers this week. Custom audiences may need adjustments. Some ad sets could be paused. Reduced visibility in Events Manager. Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns First seen.

Ad Targeting 117

Ad Targeting Communications Audience MarTech 117

Adweek

JULY 21, 2025

The Clio Awards, which open for entries in September, are “evaluating next steps for how to advance our process” for entries and jury code of conduct in response to the Cannes controversies and the growing use of AI, said Sheena Bermingham, executive director of communications.

Agency 204

Agency Impressions Communications Media 204

Ad Monsters

NOVEMBER 27, 2024

That means reaching the right consumers, based on where and how they consume media. I had the honor of sharing space with a room filled with media owners and publishers during the Admonsters Publisher Forum and Curation was one of the many important topics covered. This isn’t necessarily true.

Real Estate 98

Real Estate Audience Communications Media 98

Martech

NOVEMBER 4, 2024

We must treat buyers like the consumers they are in their personal lives, and develop new expertise in the media channels and messages that tend to work in consumerland. Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done.

Marketing 135

Marketing Communications Audience Entertainment 135

Martech

DECEMBER 6, 2024

Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company.

Conversion 120

Conversion Machine Learning Communications MarTech 120

Martech

AUGUST 12, 2024

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. email marketing platforms, social media management tools, analytics software) to create a cohesive marketing ecosystem. Social media engagement rates: Measures likes, shares, and comments on our posts.

Conversion Rate 118

Conversion Rate A/B Testing Conversion MarTech 118

Martech

OCTOBER 1, 2024

As is often the case with SaaS outages (and crises in general), the initial communications to the public weren’t always accurate. Salesforce would go on to correct both the scope and the start time of the incident in its communications throughout the day. But what users really wanted was information on the cause of the problem.

Communications 120

Communications MarTech Media Marketing 120

Martech

SEPTEMBER 16, 2024

Conway’s Law posits that technology follows the communication structures of an organization. This means that if your communications are siloed, your technology will be siloed. So get your desired communication structures optimized before implementing technology solutions.

Communications 115

Communications Marketing Conversion MarTech 115

illumin

AUGUST 15, 2024

In today’s media landscape, that means showcasing candidates through a variety of channels. Voters consume media in a wide range of formats including traditional TV, connected TV (CTV), online, and more. It also lets them tailor their messaging to meet the needs of the constituents in each region.

Advertising 105

Advertising Audience Education Communications 105

Martech

OCTOBER 2, 2024

To do this well, integrate predictive tools with digital experience platforms, customer data platforms and other tools that send communications to customers like CRMs. social media vs. email marketing), enabling them to focus spending on the most effective platforms before the campaign launch. Higher conversion rates.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

illumin

OCTOBER 24, 2024

Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options. Social media ads can be tailored to reach specific industries, job roles, and company sizes. Social media ads can be tailored to reach specific industries, job roles, and company sizes.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Adweek

JUNE 10, 2025

As global CSO, Jackson Parsey will oversee strategy work across the agency’s brand and business design, communications, experience, data, and AI groups with a focus on helping clients navigate the complexities of the digital era.

Agency 205

Agency Communications Media Advertising 205

Martech

OCTOBER 14, 2024

This may involve adopting project management methodologies that facilitate better communication and task management. Marketing automation Improvement focus: Streamline marketing campaigns and communications through automation to increase efficiency and effectiveness. Social media management tools (e.g., Marketo, Mailchimp).

Marketing 116

Marketing Click Through Rate Communications ROI 116

Martech

SEPTEMBER 6, 2024

Dig deeper: 6 ways to use generative AI for your marketing A call to action: Embrace the AI revolution Marketing and communications are undergoing a “once in a lifetime” transformation. You thought social media and the digital era brought on big changes — that’s nothing compared to what AI has in store for us.

Conversion 131

Conversion Marketing Education ROI 131

Adweek

JUNE 23, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Gaming News Alex Dao Joins EA to Build Out the Gaming Giant’s Ad Business The exec comes from Snap, where he expanded the platforms agency partner program Daos hiring is part of a broader shift in EAs ad business.

Electronics 165

Electronics Agency Ad network Media 165

Martech

AUGUST 6, 2024

Aflac branding thrives on social media and through mass-market campaigns. To protect users’ privacy, Aflac handles claims over secure communications that include email, chat and phone. That means the company promotes its seamless claim process on social media by providing examples of minor claims customers can make.

eCommerce 119

eCommerce Food Marketing MarTech 119

Martech

JULY 19, 2024

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Some companies, like Tomorrow.io, have marketers owning multiple specialties such as email, events and social media.

Manufacturing 131

Manufacturing Marketing AutoMobile Machine Learning 131

Martech

JUNE 11, 2025

Built on the Salesforce platform, Marketing Cloud Next uses Agentforce to automate campaign creation, customer engagement, lead qualification and media optimization. Engagement: The platform replaces “do-not-reply” messages with two-way communications. It also assembles personalized web experiences dynamically.

Marketing 92

Marketing Communications ROI Audience 92

Adweek

JUNE 18, 2025

A Middle East and North Africa (MENA) strategy and communications firm that became part of the Stagwell global network in 2024, Consulum today launched Maydan Sports at Stagwell’s Sport Beach during the Cannes Lions International Festival of Creativity. during the next three to five years.

Marketing 232

Marketing Communications Agency Entertainment 232

Martech

DECEMBER 5, 2024

Autopilot AI simplifies campaign creation for beginners, while the Media Planner helps experienced buyers optimize complex strategies. MediaRadar introduces AI outreach writer: This tool helps media sales and marketing teams personalize sales sequences and target prospects with relevant advertising data. introduces THINK1.Ai:

MarTech 119

MarTech Food Machine Learning SEO 119

Ad Monsters

FEBRUARY 28, 2025

Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth. Inclusion in media and advertising has long been an aspirational goal, but what if it could be embedded into business strategy from the ground up?

Media 66

Media Advertising Ad Tech Audience 66