Ad Rants

JULY 3, 2024

There are numerous ways of enhancing online presence, from crafting engaging social media posts and optimizing for SEO to improving user experience design. Search Engine Optimization (SEO) Search engine optimization (SEO) is essential for increasing your brand's visibility on the internet.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Single Grain

APRIL 26, 2025

Smart marketers know that strategically repurposing creative assets can maximize ROI while maintaining brand consistency across channels. Single Grain’s content marketing experts can help you analyze your content performance data to identify the assets with the highest repurposing ROI.

Click Through Rate 52

Click Through Rate Conversion Rate SEO ROI 52

Single Grain

NOVEMBER 6, 2019

How to Use Google Analytics to Measure Content Marketing ROI. Did you know that just 39% of marketers say they’re “somewhat successful” at tracking the ROI of their content marketing? Regardless of your Goal value, monitoring the session duration of your website can have an indirect influence on your SEO. Let’s dive in.

ROI 96

ROI Marketing Conversion Conversion Rate 96

Single Grain

JULY 20, 2023

When it comes to measuring your search engine optimization activities, it’s crucial to track the right SEO metrics to gauge the effectiveness of your campaigns. Many people focus on SEO impressions, traffic and rankings, but there are a few key metrics that deserve your attention more than any others.

SEO 52

SEO Impressions ROI Conversion Rate 52

Single Grain

MAY 12, 2025

more authentic than brand-created content and driving higher engagement rates. TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content. Their personalized content generated 4.5x

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

APRIL 25, 2025

This phenomenon isn’t just a minor inconvenienceit’s a serious threat to your marketing ROI. Click-through rates decline, conversion rates plummet, and cost-per-acquisition increases. Research shows that user engagement can drop by as much as 45% or more after just four exposures to the same ad.

Click Through Rate 52

Click Through Rate Conversion Rate Audience A/B Testing 52

Single Grain

OCTOBER 28, 2019

1) Click-Through Rate (CTR). CTR measures the click performance of any Call To Action (CTA), in that it shows you the percentage of viewers that click your CTA on any given ad, link, email or landing page, etc. Measure the click-through rate. 13 Conversion Rate Optimization Case Studies.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

AdvertiseMint

SEPTEMBER 11, 2023

Are you wondering how Amazon SEO services can help your businesses? The answer lies in Amazon SEO services. This blog post will explain how Amazon search engines work and discuss the advantages of working with an Amazon SEO company. However, you can hire an Amazon SEO agency to get expert help. Increased visibility.

SEO 52

SEO Click Through Rate Agency Communications 52

Single Grain

APRIL 14, 2023

Enterprise SEO metrics are key indicators that help you measure the success of your search engine optimization campaign. If you don’t track the right set of SEO metrics, you can’t determine your SEO marketing returns on investment. This means that for every dollar invested in SEO, the business earned $4 in revenue.

SEO 52

SEO ROI Conversion Rate Impressions 52

Single Grain

APRIL 20, 2025

Here are the strategies that typically deliver the strongest results when budgets are tight: SEO: The Foundation of Recession-Proof Marketing Search engine optimization becomes particularly valuable during recessions for several reasons. Second, SEO aligns perfectly with recession-influenced consumer behavior.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Single Grain

NOVEMBER 20, 2020

Content optimization is a technique to make your blog post SEO friendly with the goal to acquire maximum traffic and conversions. Since the performance of every piece of content you produce is measured, you can generate the highest ROI from your content marketing campaigns. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

SEO 145

SEO Conversion ROI Marketing 145

Single Grain

JANUARY 10, 2024

SEO vs PPC – which is better for driving more traffic to your website? Whether you’re a small business owner, a digital marketing novice or a seasoned professional, finding the right balance between SEO and PPC is pivotal in shaping your online presence and driving your business’s growth. What Is SEO?

SEO 52

SEO Conversion Rate Click Through Rate Conversion 52

Single Grain

DECEMBER 22, 2023

Programmatic SEO for ecommerce is a powerful technique that blends the technical aspects of search engine optimization with automated, scalable methods particularly suited for online stores and e-tailers. An effective programmatic SEO strategy for ecommerce is useful for large-scale online retailers with thousands of product listings.

eCommerce 52

eCommerce SEO Click Through Rate Conversion Rate 52

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Learn more. ).

Media 132

Media Marketing SEO ROI 132

Martech

MARCH 22, 2023

The benefits of using long-form content include SEO value, building trust in business relationships and educating the reader. Well-crafted blog content pieces have significant SEO value for several reasons: It increases click-through rates and time on your page.

Click Through Rate 127

Click Through Rate SEO Brand Awareness MarTech 127

Single Grain

MAY 10, 2023

You need an SEO strategy. The benefit of enterprise SEO is that it will improve website visibility, attract converting traffic and boost revenue. In this article, I will explore the top 8 benefits of enterprise SEO and how you can leverage these SEO strategies to improve your marketing efforts. Let’s begin!

SEO 52

SEO Conversion Rate Conversion Agency 52

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion USD. Techjury ) U.S. billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

AUGUST 24, 2023

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Work With Us Search Engine Optimization (SEO) We all know SEO is vital for businesses, but landing in the top of the first page of the SERPs is where you’ll see the best results.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

AUGUST 16, 2023

SaaS technical SEO is tricky because it requires optimizing different website elements accurately. In this complete guide to SaaS technical SEO, I will explain the best tactics to perform technical on-page optimization on software websites. Work With Us What Is SaaS Technical SEO? Let’s begin!

SEO 52

SEO Pop-Up Click Through Rate Conversion 52

Single Grain

OCTOBER 1, 2020

At Single Grain, we’re all about ROI, and we want to help you make sure that you’re getting the biggest return on your blogging efforts possible. We’re going to take you step by step through the blog post audit process that we use to maximize success on our own content. That’s where the blog post audit comes in. Visitor Connections.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111

Single Grain

FEBRUARY 10, 2020

For instance, you can try out two variations of the title of a blog post over a period of, say, two weeks, to see which one gets a higher click-through rate. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. Click-Through-Rate (CTR). Algorithm (Updates).

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

JANUARY 17, 2024

Get ready for some easy SEO tips to boost your online visibility! Every day, the digital landscape gets more competitive, making it crucial for businesses and individuals alike to understand and implement effective SEO strategies. These elements are crucial in influencing user clicks from search engine results pages.

SEO 52

SEO Audience Media Conversion 52

Single Grain

SEPTEMBER 10, 2019

that’s a pretty good indication that there is an ROI on free value: Consider offering your own valuable content (like an in-depth, downloadable guide) for free or building your own useful tool, like Neil did. Incorporate more keywords and SEO optimization. If they have a strong and loyal following, you should get a pretty good ROI.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities.

SEO 52

SEO Agency A/B Testing Marketing 52

AdvertiseMint

JANUARY 18, 2024

Search Engine Optimization (SEO) SEO stands for Search Engine Optimization. When people search keywords related to your business, SEO helps them find and click on your site faster. SEO remains among the most cost-effective strategies for long-term revenue generation. Source: Semrush.com #2.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. The agency also planned and executed a mixed SEO and PPC strategy to improve the website’s visibility in search results. We’ll take a look at the tactics employed and the results achieved.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

SEPTEMBER 13, 2019

83% of marketers claimed to have gotten a good ROI from video. So, as you can see, it’s a lot harder to cut through the content noise. Search engines prefer to see multimedia on a page, so video helps with SEO. SEO for YouTube is not nearly as difficult as Google’s organic search, so this is the perfect time to get on board.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

NOVEMBER 18, 2019

Diminishing ROI as shares, comments and interactions decrease. Think beyond sales and pull back the curtain on your marketing, SEO or advertising divisions. Your most trafficked, most engaging content is successful for a reason: To get more ROI out of your best content re-package ideas for a different channel, platform or media format.

ROI 106

ROI Audience SEO Marketing 106

Single Grain

MARCH 28, 2022

To a certain degree it will depend on your goals, of course, but generally speaking, the top six metrics used by most marketers are: conversions, CTR (click-through rate), user behavior and engagement, historical performance, shares and links, traffic and rankings. Let's go through and examine each one. 1) Conversions.

Marketing 122

Marketing Conversion SEO Click Through Rate 122

Single Grain

APRIL 30, 2025

Key Metrics 78% increase in organic click-through rates. 41% improvement in conversion rates from informational content. ” or “What’s the difference between SEO and SEM?” Doing so requires an effective campaign that encompasses SEO and content marketing, as well as tracking essential KPIs.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Single Grain

SEPTEMBER 19, 2019

But if your company is more focused on the budget than the ROI, then I’d say to earmark 10-20% of revenue for marketing. ROI isn’t just about revenue, though. As soon as you’ve figured out which channels have the best ROI for your brand, any money you spend is going to make you money in return.

Marketing 84

Marketing ROI SEO Banner 84

MNTN

JULY 18, 2024

Search Engine Optimization (SEO) SEO remains a foundational part of any viable growth marketing plan. A well-executed SEO strategy can make your brand more visible and drive valuable organic traffic to your website. If you aren’t sure where to begin, go back to the basics.

Marketing 84

Marketing SEO Conversion Rate Conversion 84

Single Grain

NOVEMBER 20, 2020

Indeed, a forecast indicated that SEO spending would surpass $80 billion by the end of 2020. If you want a solid chance at ranking, you’ll need to use some of the new and innovative tools that have been developed to polish your SEO game. ClickFlow and Clearscope are two of the new SEO tools that are leading the pack.

A/B Testing 59

A/B Testing SEO Click Through Rate eCommerce 59

Single Grain

OCTOBER 3, 2019

Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. Overlooked SEO: Optimizing Images and Video For Search.

Retargeting 111

Retargeting A/B Testing Click Through Rate CPC 111

Single Grain

MARCH 27, 2020

Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. Updating old content can help you: Improve your click-through rate. Learn How to Here: What Is Content Decay and How It Affects Your SEO. Add new, relevant context.

SEO 133

SEO Audience Real Estate Click Through Rate 133

Single Grain

NOVEMBER 11, 2019

The ROI improvements in your content marketing, with the help of these tools, can be mind-blowing: Vestory suggests that marketers can expect up to a 600% increase in website leads and a 300% increase in engagement by using their AI-powered content marketing platform. The Future of SEO: How AI and Machine Learning Will Impact Content.

Machine Learning 76

Machine Learning Marketing SEO ROI 76

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. 1) SEO A/B Split Testing. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. . The campaign saw a 65% click-through rate and a 33.6%

Marketing 111

Marketing SEO Machine Learning Banner 111