illumin

NOVEMBER 14, 2024

The format fills necessary gaps with threats of third-party cookie elimination and a growing need to reach customers where they are. First-party data is a viable solution for marketers wishing to distance themselves from third-party cookies and retail media is a reliable and secure source of first-party data.

Retail 52

Retail Media Viewability Impressions 52

Digiday

OCTOBER 17, 2023

Vanity metrics like viewability and click-through-rate (CTR), once beloved by marketers, aren’t cutting the mustard like they used to.

Click Through Rate 91

Click Through Rate Advertising Viewability Cookies 91

Single Grain

JUNE 13, 2025

A staggering 217% increase in email click-through rates and a 78% quiz completion rate. While third-party cookies are being phased out and privacy regulations are tightening, smart marketers are discovering that the most valuable data isn’t what you can scrape from the surface. The result?

Click Through Rate 52

Click Through Rate GDPR Communications Conversion Rate 52

Martech Series

FEBRUARY 2, 2023

Non-PII examples include cookies, IP addresses and device identifiers. For instance, the GDPR allows non-PII like cookies to be classified as personal data. Email engagement metrics include email forwarding, bounce rates, click-through rates, and open rates.

Marketing 119

Marketing Conversion Rate Click Through Rate Cookies 119

Single Grain

APRIL 22, 2025

Email Marketing Open rate and click-through rate (CTR) Conversion rate Revenue per email List growth rate Unsubscribe rate With an average ROI of $36-$40 for every $1 spent, email marketing remains one of the highest-performing channels when adequately optimized. close rate, compared to 1.7%

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Martech

MARCH 26, 2025

Other data pressures include the pending demise of third-party cookies and reductions in the utility of mobile ad identifiers. Another data-related challenge facing email marketers is adapting metrics and analytics strategies in response to changes like MPP, requiring them to find new ways to measure campaign success beyond open rates.

Click Through Rate 55

Click Through Rate A/B Testing MarTech Mobile Ads 55

Digital Ad Blog

MAY 26, 2025

Privacy Constraints The phasing out of third-party cookies, combined with increasingly stringent global privacy laws (e.g., Organic visibility increases brand familiarity, which improves click-through rates in paid campaigns, enhances email open rates, and supports better performance in social and referral channels.

Media 59

Media SEO Marketing Healthcare 59

Ad Monsters

NOVEMBER 29, 2023

The cookie phase-out process is here, and word on the street is that Chrome will be obfuscating the IP address (the cookie of CTV) real soon. The IP Address Is the Cookie of CTV While CTV doesn’t operate on cookies, it does use IP addresses for audience targeting. This makes IP addresses the cookies of CTV.

Cookies 95

Cookies Click Through Rate Finance Audience 95

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. Above all, they want to make sure they’re connecting with customers in meaningful ways. for digital media technology company Adlook.

Media 133

Media Advertising Click Through Rate Machine Learning 133

The Ad Tech Blog

JULY 3, 2024

This approach can significantly improve engagement and conversion rates. For instance, personalized email campaigns often see higher open and click-through rates compared to generic ones. Companies will need to stay updated on these regulations and adapt their practices accordingly.

Conversion Rate 130

Conversion Rate GDPR Machine Learning Click Through Rate 130

Martech

OCTOBER 20, 2023

Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales?

Machine Learning 124

Machine Learning Click Through Rate Conversion Conversion Rate 124

InMobi

NOVEMBER 13, 2018

1) Target Consumers Without Cookies Within mobile web advertising or any other browser-based marketing effort, most data available to marketers and advertisers has traditionally come from cookies. That may be fine for Cookie Monster , but it won’t cut it for savvy marketers today. They have a short shelf life.

Advertising 52

Advertising Click Through Rate Cookies Banner 52

Single Grain

MAY 5, 2025

Privacy-compliant targeting approaches are becoming increasingly important as third-party cookies phase out, with successful ABA strategies now leveraging first-party data activation, partner-based targeting, contextual advertising, and IP-based targeting.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Monetize More

JUNE 29, 2023

AI-Driven AdTech Marketing: Genesis In the ever-evolving landscape of AdTech marketing, businesses face a new challenge with the impending demise of cookies. However, with privacy concerns on the rise, cookies are gradually fading away. This helps to increase click-through rates, impressions, and overall revenue.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

illumin

MAY 22, 2024

Cookies One of the key components of Meta ads is the use of cookies to collect user data, like which websites they visit and products they browse. Marketers should, however, be careful not to rely on third-party cookies , since within the next few years, they’ll be entirely eliminated.

Retargeting 59

Retargeting Click Through Rate A/B Testing Machine Learning 59

Martech

FEBRUARY 20, 2024

Just like we click “Accept” on cookie popups, our brains anticipate CTAs in certain contexts. Monitor response rates, click-through rates, and conversions to identify what resonates best. By explicitly telling readers what you want them to do, you eliminate confusion and guide them on their journey.

Click Through Rate 121

Click Through Rate A/B Testing Conversion Audience 121

Single Grain

APRIL 29, 2025

This approach generated a 217% increase in product recommendation click-through rates compared to their previous category-based recommendations. Key Metrics 78% completion rate 64% opt-in for email marketing 3.2x higher conversion rate for quiz participants 2. What Exactly Is Zero-Party Data?

Conversion Rate 52

Conversion Rate Click Through Rate Conversion Cookies 52

AdExchanger

NOVEMBER 21, 2023

I recently stumbled on a first edition of the classic AdExchanger comic. I have no idea how I came to possess this artifact of ad tech history, but there it was, blaring at me from a pile of old papers: “Gigantic First Issue!! AdExchanger: An All-Star Collection of the Greatest Advertising Stories Ever Told!”

Ad Tech 130

Ad Tech Click Through Rate Advertising Viewability 130

Ad Monsters

MARCH 23, 2023

This may include using cookie banners and consent and preference management, with forms that clearly explain data collection and use practices, giving users control over their data preferences. Improved targeting: The collected data will likely be more accurate and relevant when users are empowered to choose what information to share.

Advertising 98

Advertising GDPR Click Through Rate Audience 98

Brid.tv

JUNE 28, 2023

Types of Behavioral Targeting Behavioral vs. Contextual Targeting Pros and Cons of Behavioral Advertising Pros Cons Behavioral Targeting in the Post-Cookie Era Target the Right Audience With TargetVideo’s Organic Reach FAQ What Is Behavioral Targeting? CMPs collect data with the help of third-party cookies and tracking pixels.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Digiday

APRIL 17, 2023

While the online classifieds site did not disclose what those newer match rates were, the results suggest they’re significantly higher. “This way the marketer gets a lot more information and data on someone than they would do if they were reliant on third-party tracking.” ”

Click Through Rate 67

Click Through Rate Ad Tech Data Management Platform Impressions 67

InMobi

SEPTEMBER 20, 2018

On mobile web, targeting occurs primarily through cookies, which come with limited geographic data. Plus, some features of cookies may soon no longer be available in iOS 12. requires websites to specifically have users opt in for cookie-based tracking. Apple’s Intelligent Tracking Protection 2.0

Mobile Ads 52

Mobile Ads Cookies Click Through Rate Audience 52

InMobi

JULY 20, 2020

Myth #6: Reaching Desired Target Audiences Through In-App Mobile Ads is Impossible Because There are No Cookies for Targeting In-app advertising offers the most accurate and precise audience targeting using mobile device IDs as the identifier. Unlike cookies, device IDs cannot be deleted by the user.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Martech

DECEMBER 7, 2023

Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) Behavioral data (browsing history, search queries, etc.) to learn how potential customers interact with your brand and products.

Conversion Rate 86

Conversion Rate CPA Click Through Rate Conversion 86

MNTN

FEBRUARY 28, 2024

With this attribution model, you assume that any user who clicks on your website, makes a purchase, or downloads your app has seen a recent ad. VTA is a great model for measuring traditional television ads, Connected TV (CTV) ads, offline ads, and other methods you can’t always track with a click-through rate.

Click Through Rate 52

Click Through Rate Conversion Impressions Cookies 52

PrograMetrix

AUGUST 17, 2022

These changes have led major players like Google and Apple to end their dependence on third-party cookies to track user activity on the internet. GA4 doesn't rely on third-party cookies. The use cases are already coming out, with brands like Gymshark crediting GA4's data analytics with a 5% bump in their click-through rates.

Advertising 52

Advertising Click Through Rate Cookies GDPR 52

Automatad Inc.

APRIL 7, 2024

Here are some banner blindness statistics that reflect the statement: The typical internet user is served 1,707 banner ads per month, but the click-through rate (CTR) of these ads is 0.1%. Mobile banner ads get clicks, but 50% of them are accidental. 34% of users don’t trust banner ads at all.

Banner 52

Banner Click Through Rate Rich Media Video Ads 52

Basis

JUNE 3, 2022

The focus should be on reaching as many people as possible while starting to build up first-party audiences—a method of understanding your customers that’s increasingly important as the industry moves away from third-party cookies. .

Retargeting 52

Retargeting Click Through Rate Demand Side Platform Conversion 52

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Ad spend reduced by 2-7% in using Privacy Sandbox APIs Conversions per dollar reduced 1-3% Click-through rates stay the same irrespective of API usage. Google is progressing with its timeline to shut down cookies. Redefining Remarketing!

Audience 52

Audience Cookies Ad Server Viewability 52

Monetize More

APRIL 4, 2023

This can include click-through rates, conversion rates, and other performance metrics. Because of the high purchase intent, bidders will frequently pay very high rates. Once they see that the segment performs, the bidders can also use the PMP to expand their cookie pools and bid on the same users on other sites.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75

InMobi

JANUARY 23, 2022

In addition, Google announced that it would officially phase out support for third-party cookies in Chrome by 2023. Privacy changes are not unique to mobile – third party cookies are going away for web advertising, and IP addresses may face a similar fate soon for OTT/Connected TV.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Digiday

APRIL 30, 2023

Last week, Amazon’s DSP chief Neal Richter spoke with Digiday how such machine learning investments were key to its strategy to better attract advertisers’ budgets after the decline of third-party cookies. “We

Machine Learning 72

Machine Learning Click Through Rate Advertising Marketing 72

Single Grain

JULY 25, 2023

That said, click-throughs vary for industries, with retail, legal, apparel, beauty, and fitness sectors seeing a CTR of at least 1%. This decline can be attributed to data challenges related to iOS updates and third-party cookies. On your home page, click “Ads.” Click “Generate Report.”

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Single Grain

NOVEMBER 18, 2019

If the idea of using templates gives you pause, remember that it’s predominantly glaring, cookie-cutter usage that we tend to notice (and disparage). UGC drives a 73% increase in email click-through rates. Leveraging templates to advance content isn’t just practical, economical or time-saving — it’s good business sense.

ROI 106

ROI Audience SEO Click Through Rate 106

InMobi

OCTOBER 8, 2021

There are so many things that are changing right now with targeting, and cookies. And there's a lot of great things that are changing actually, I think it's about time that we look and understand really, about privacy and respecting the viewer, at the same time supporting our ecosystem, which is through our brand partners.

Conversion 52

Conversion Click Through Rate Education Cookies 52