article thumbnail

Audio Ads: Just a hype or here to stay?

Monetize More

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. This can lead to higher click-through rates and conversion rates for the publisher.

article thumbnail

TikTok Ads vs Facebook Ads

AdvertiseMint

With its predominantly young user base, it’s become a hub for creative expression and entertainment. Average click-through-rate CTR, or click-through rate, measures the relationship between the number of impressions and clicks. TikTok’s click-through rate is 9% for in-feed ads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Latest Customer Engagement Trends And Benchmarks From Southeast Asia

InMobi

Observing this trend, businesses across industries like E-commerce, Retail, Banking, Financial Services, Digital Entertainment (OTT), and Gaming have placed customer-centricity at the forefront of their business communication for the year 2021. Banking and Fintech customers react positively and find value in in-app communication from brands.

article thumbnail

How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. He said The Fresh Market video commerce is generating a 133% increase in conversion rates, 115% increase in average session length and 23% increase in click-through rates.

article thumbnail

How brands are leveraging digital OOH’s storytelling capabilities

Digiday

These interactive ads and entertainment experiences take riders on a brand journey that includes top-funnel awareness via verified ad impressions placed between games and other interactive experiences. Successful marketing requires brands to connect with consumers through a story, from beginning to end.

article thumbnail

A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

Email educates, entertains, and engages. Set up a system to track email key performance indicators (KPIs) for each of your campaigns, such as: Open rate Click-through rate (CTR) Bounce rate Unsubscribes Conversion rates to purchases, scheduled meetings, etc Related: Email Marketing Benchmarks To Measure (and Improve) Your Success 6.

article thumbnail

A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

Email educates, entertains, and engages. Set up a system to track email key performance indicators (KPIs) for each of your campaigns, such as: Open rate Click-through rate (CTR) Bounce rate Unsubscribes Conversion rates to purchases, scheduled meetings, etc Related: Email Marketing Benchmarks To Measure (and Improve) Your Success 6.