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Audio Ads: Just a hype or here to stay?

Monetize More

​​Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

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TikTok Ads vs Facebook Ads

AdvertiseMint

TikTok is a vibrant social media platform that’s all about short-form videos. With its predominantly young user base, it’s become a hub for creative expression and entertainment. Types of TikTok ads TikTok offers various ad formats to advertisers. So, you will need to invest in videos.

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How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. ” This month, video commerce platform Firework launched a partnership with The Fresh Market to use the first shoppable live commerce retail media network (RMN) in the U.S.

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Best Gaming Ad Networks [2023]

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Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

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Best Gaming Ad Networks [2022]

Monetize More

Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders. Conclusion.

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

So, publishers should not push an interstitial ad in the middle of a game. InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. On overall ad spending for interstitial is high. In-App video advertising has been steadily gaining traction. The engagement rate is high.

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

Your ads will now start appearing on the OTT platform(s) to your target audience. This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates. Monitoring the Campaign : Keep track of how your campaign is performing.