Chief Martech

DECEMBER 6, 2022

Is there a martech product you know that is missing or needs its category updated? First, we created a bar chart of all the martech categories and the frequency by which products in those categories appear in the database of martech stacks that Frans has collected over the past several years. Contribute your suggestions here.

MarTech 93

MarTech Affiliates Social Advertising Marketing 93

AdExchanger

AUGUST 30, 2022

VC You On The Other Side The food delivery app Gopuff is looking for a $300 million “cash cushion,” The Wall Street Journal reports, to help bridge tough economic times and diminishing returns in the superfast food delivery startup category. SoftBank, a gigantic.

Food 99

Food Ad Exchange 99

Digiday

DECEMBER 7, 2023

Naming new companies and new products in new categories is something Lexicon CEO and Founder David Placek has done for decades. As the world grows its own AI lexicon, Digiday spoke with Placek to talk about the the emerging category, what makes a good name and current trends in AI names. (He

Agency 77

Agency Media Marketing 77

Martech

MAY 9, 2022

As a startup founder in the martech industry, I’m routinely asked by other founders what should be in their marketing stack. Startups are very different from established companies from a marketing perspective. Creating a new market category should be about market education and socializing the new category.

Marketing 75

Marketing Education MarTech Brand Awareness 75

Martech Series

JANUARY 11, 2023

Hightouch Earns 18th on Built In’s Best Startup Places to Work in San Francisco. Built In today announced that Hightouch was honored in its 2023 Best Startup Places To Work Awards. Specifically, Hightouch earned 18th place on Built In’s Best Startup Places to Work in San Francisco.

MarTech 82

MarTech Marketing 82

Martech Series

JUNE 28, 2022

The company was recognized in the Data and Artificial Intelligence Special Mention category at this year’s Viva Technology show in Paris, which took place June 15-18. As a winner, MarqVision has been invited to join the LVMH accelerator program, La Maison des Startups, at the Station F incubator.

MarTech 83

MarTech Marketing 83

Chief Martech

OCTOBER 22, 2023

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Then there are a couple hundred category and vertical market leaders in the torso. Are these people nuts?

MarTech 109

MarTech Finance Marketing 109

Digiday

FEBRUARY 8, 2023

As more artificial intelligence tools are being built for generating content — and getting an influx of investment and attention from tech giants like Microsoft and Google — startups in the marketing space are hoping to take advantage of this new AI wave. The broader market of generative AI startups continues to grow. billion in 2022.

Marketing 65

Marketing Data Management Platform Shipping Education 65

Ad Wisey

DECEMBER 1, 2022

Adwisely has been selected to receive funding from the Google for Startups Ukraine Support Fund. Each selected startup will receive funding as well as ongoing Google mentorship and product support. Adwisely was honoured to be chosen among a number of amazing eCommerce, financial, educational, and medical startups founded in Ukraine. “We

eCommerce 52

eCommerce Education Agency Marketing 52

Martech Series

SEPTEMBER 29, 2022

By analyzing usage patterns from a pool of nearly 6,000 customers, Snowflake identified six technology categories that organizations consider when building their marketing data stacks. These categories include: Analytics. Marketing Technology News: UK Startup Hadean Raises a $30M Series A to Power The Metaverse.

Marketing 89

Marketing Machine Learning MarTech 89

Martech Series

AUGUST 3, 2022

Aki Technologies, an Inmar Intelligence company and the leader in moment marketing and personalized advertising, was named the winner of a Gold Stevie® Award in the Adult Beverages Marketing Campaign of the Year category in The 20th Annual American Business Awards. The American Business Awards are the U.S.A.’s

Brand Lift 89

Brand Lift MarTech Conversion Marketing 89

Martech Series

DECEMBER 8, 2022

Best in Business list in the Software as a Service category with Black Entrepreneurship as its area of impact. In November, Dialpad announced the international expansion of its Dialpad for Startups program in Australia and New Zealand, a part of the company’s signature Dialpad for Good umbrella of programming and resources.

Communications 62

Communications Retail Marketing MarTech 62

Chief Martech

MAY 2, 2023

But the rate at which new startups have launched has consistently outpaced the exit rate of those who leave the arena, whether victorious or dead. But the distribution of that long tail varies from category to category. But it’s the same dualistic story we’ve seen for the past 12 years in martech.

Marketing 86

Marketing MarTech 86

Martech Series

JUNE 3, 2022

Future AI, an artificial general intelligence (AGI) company, announced that it has received an award for Startup of the Year in the category of Artificial Intelligence (AI) in the 17th Annual 2022 Information Technology World Awards. Company Recognized for Advancing the Development of Artificial General Intelligence.

Information Technology 98

Information Technology MarTech Marketing 98

Martech Series

JULY 15, 2022

The 2022 SaaS Awards shortlisted the AI-powered, conversational video startup as Best Newcomer and Best Product for Non-Profits or Education . SaaS Awards finalists will be announced on Tuesday 23 August 2022, with the ultimate category winners announced on Tuesday 13 September 2022.

Non-Profit 109

Non-Profit Education Conversion Communications 109

Martech Series

DECEMBER 19, 2022

Her career experience spans leadership positions at venture-backed startups, high-growth businesses and public corporations. Most recently, Julie served as CMO of cybersecurity startup AttackIQ, where she built and led the global marketing organization.

Marketing 79

Marketing Non-Profit MarTech 79

Martech Series

FEBRUARY 13, 2023

Wondershare is proud to announce that its flagship product, Filmora, has once again been recognized as a Category Leader by GetAPP, the world’s #1 business software discovery and selection platform. “As a software company with 20 years of experience, Wondershare continues to operate with the mindset and innovation of a startup.

MarTech 82

MarTech Marketing Media 82

Martech Series

NOVEMBER 16, 2022

This merger will lead to a step change in the way the industry thinks about attention; creating a new category of attention measurement and optimisation. Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention. Modeled VBB (mVBB).

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

Digital Remedy

APRIL 27, 2022

There are hundreds of emerging direct-to-consumer (DTC) brands in every product category, so how can smaller brands stand out? Many small and startup companies are turning to OTT/CTV advertising as a performance channel to drive real-world actions.

Advertising 72

Advertising Media Marketing 72

Martech Series

NOVEMBER 9, 2022

Jeff will help us to accelerate our vision, execute better and perform to our best potential as we look to take on greater market share in the CDP category.”. “Jeff will help us to accelerate our vision, execute better and perform to our best potential as we look to take on greater market share in the CDP category.”.

Marketing 78

Marketing MarTech Impressions 78

Martech

AUGUST 2, 2022

To manage a directory of this size means keeping track of many things: new products, new categories, acquisitions and name changes, and company and product implosions. We are still seeing significant investment activity in established players and startups. Read next: 5 steps to martech stack success. Innovation is driven by investment.

MarTech 111

MarTech Conversion Marketing Audience 111

Martech Series

JANUARY 31, 2023

Nylas earned badges in categories including Easiest Setup, Easiest Admin, and was also listed as a High Performer for both CPaaS and CPaaS for Small Business. 5000 for a third consecutive year, and Forbes America’s Best Startup Employers 2022.

Communications 60

Communications MarTech Marketing 60

Martech Series

MARCH 2, 2023

Marketing Technology News: Unlock the Potential of CTV to Engage New Customers “Nearly a decade after participating in Y Combinator, Weave continues to show persistent innovation, growth and market opportunity” The 2023 Y Combinator Top Companies List is divided into Private, Public, Exits, and Breakthrough categories.

Healthcare 86

Healthcare Communications MarTech Marketing 86

Martech Series

OCTOBER 4, 2022

Act-On also helped businesses succeed, earning the rank of Best Estimated ROI ( return on investment) product in the enterprise category. Marketing Technology News: UK Startup Hadean Raises a $30M Series A to Power The Metaverse. Notable categories across the board included: Leader | Fall 2022. Leader | Mid-Market.

Marketing 96

Marketing MarTech ROI Communications 96

Martech

JANUARY 26, 2024

For example, if you target startups in search of specific software, they can buy from you. Here are two examples of such cases: A small startup that offers a CRM solution says they want to go for a Fortune 500 company. But they often don’t even care whether their company might need this product or service. Short-term contracts.

Manufacturing 113

Manufacturing Marketing Communications ROI 113

Martech Series

SEPTEMBER 14, 2022

Leveraging a 20-year track record in software marketing with expertise in cybersecurity and IT management, Johnson is a seasoned CMO who has earned a reputation as a bold storyteller well known for helping companies define and dominate market categories. Most recently, she served as CMO at Illumio, and previously served on the Illumio Board.

Marketing 82

Marketing Brand Awareness Impressions Communications 82

Chief Martech

JULY 11, 2022

This is about as resounding of an endorsement of the adoption of “no code” and decentralized technology enablement as one could ask for — all the more so because Workato’s customers are generally large businesses with strong IT departments, not scrappy, highly-fluid startups. Big Ops is thriving !

MarTech 97

MarTech Marketing Finance 97

Digital Remedy

APRIL 27, 2022

There are hundreds of emerging direct-to-consumer (DTC) brands in every product category, so how can smaller brands stand out? Many small and startup companies are turning to OTT/CTV advertising as a performance channel to drive real-world actions.

Advertising 52

Advertising Media Marketing 52

Martech Series

JULY 22, 2022

twine, a startup focused on bringing connection to remote and distributed teams, announces new funding from Maven Ventures and Zoom Ventures, and makes its Zoom app, twine for Zoom, available to Zoom Events customers to help power networking at virtual events.

Finance 76

Finance Conversion Impressions MarTech 76

Martech Series

AUGUST 17, 2022

5000 ranks the fastest-growing independent businesses in the United States, and for nearly 40 years has been a key benchmark for startup success. It’s a real accomplishment to continue to see our name next to our fast-growing private company peers, especially as we’ve continued to define and build a new category.”.

ROI 84

ROI MarTech Marketing 84

Martech Series

DECEMBER 13, 2022

Johanna brings more than 20 years of go-to-market expertise, category creation and leadership experience at technology companies. During that period, Johanna played a critical role in driving aggressive growth and transforming the company’s brand from a startup to one of the security industry’s leading public companies.

MarTech 52

MarTech Marketing 52

Martech Series

NOVEMBER 3, 2022

Selected for Google for Startups Cloud Program. com as Gainsight, a longtime leader in G2’s Enterprise Customer Success software category, was also recognized as a leader in the mid-market category (50-1,000 employees) for the first time. “As Marketing Technology News: Tomi.ai

MarTech 52

MarTech Marketing 52

Martech

JUNE 17, 2022

You will also want to have an entirely separate category or two for tools used for internal purposes that customers don’t necessarily directly interact with along their journey. Data and analytics tools, as well as internal workflow and collaboration tools, would fall into these categories. Technology category or subcategory.

MarTech 115

MarTech Conversion Rate Display Advertising SEO 115

Martech

JUNE 21, 2023

Eventually I stepped away from that world, did a little consulting for other high-tech startups, then took a right turn and went into angel investing; I ended up running a chapter of an angel investment group called Golden Seeds for a couple of years. How is CabinetM dealing with AI as a category?

MarTech 95

MarTech Marketing Communications 95

Martech Series

DECEMBER 21, 2022

iDenfy, the fraud prevention startup best known for its full-stack ID verification solution, has been recognized by G2, the global review platform. Since joining the platform in September, iDenfy has landed the number one spot in G2’s Winter report in multiple categories, including Easiest Admin, Best Usability, and Easiest To Use.

Cookies 80

Cookies Communications MarTech Marketing 80

Martech Series

JANUARY 3, 2023

Marketing Technology News: Australian MLOps Startup, Katonic.ai However, the percentage of engagers that purchased a featured product is greater among those interacting with shoppable TV ads than with similar social video ads (70% vs. 60%, respectively). million Pre-Series A Funding. Doug Montgomery.

Conversion Rate 89

Conversion Rate Video Ads Retail Manufacturing 89

Martech

AUGUST 9, 2023

Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. Before that, he founded Demandbase and practically invented the ABM technology category. She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.”

MarTech 78

MarTech Education Marketing Agency 78