Martech Series

AUGUST 5, 2022

Guided Analytics pioneer Toucan received the 2022 Industry Excellence Award in the Business Intelligence category from Dresner Advisory Services. Toucan was recognized as a leader in two categories. ” said Courtney Toller , App Developer of DC Power, a long time client and daily user of Toucan Guided Analytics.

MarTech 91

MarTech Marketing 91

Martech Series

NOVEMBER 3, 2022

In the Forrester report, Whatfix is positioned with the highest score in the strategy category amongst other evaluated vendors. We believe this recognition revalidates Whatfix being at the forefront of disrupting the DAP category, innovating and building stronger products, keeping end users and product owners at the heart of it.”

MarTech 88

MarTech Marketing 88

Martech Series

OCTOBER 26, 2022

G2, the world’s largest, most trusted tech marketplace and review platform, honors Chatmeter as a leader in online reputation management across the small-to-enterprise market business categories. ” Chatmeter was recognized as a leader in the following categories: Enterprise Online Reputation Management.

SEO 52

SEO MarTech Media Marketing 52

Martech

AUGUST 15, 2023

To keep up with developments in this key martech category, here — in alphabetical order — are the CDP thought leaders you need to know. Tasso Argyros Tasso was the founder of enterprise CDP ActionIQ and has steered the company as CEO for almost ten years. LinkedIn: David Raab (9.6K He is the author of “76.5 LinkedIn: Zach Wenthe (2.6

Healthcare 93

Healthcare MarTech Education Marketing 93

Martech Series

OCTOBER 3, 2022

The report provides an overview of the market, outlines trends and challenges, and offers a framework to evaluate vendor capabilities to help enterprise leaders select the right platform and partner for their knowledge initiatives. Usage analytics. Semantic search. Guided assistance. Curation and contextualization. Insight engine.

Marketing 91

Marketing MarTech 91

Martech Series

JANUARY 4, 2023

6sense Revenue AI platform receives 65 Leader badges including a top-10 ranking for Enterprise Sales Intelligence. 6sense Revenue AI received 65 Leader badges and was named a Leader across 11 categories for the fifth consecutive reporting period. Account-Based Analytics Software. Marketing Analytics Software.

Account-Based Advertising 77

Account-Based Advertising Conversion Rate Conversion MarTech 77

Martech

OCTOBER 22, 2021

Enterprise-level platforms may also provide more extensive link and site audits or analytics that include predictive scoring systems to identify potential opportunities to improve page performance or link authority. Most enterprise SEO platforms provide link analysis (i.e., Link analysis and acquisition.

SEO 137

SEO Marketing Machine Learning CPC 137

Martech Series

NOVEMBER 10, 2022

Pecan AI, the leader in AI-based predictive analytics for business teams and the BI analysts who support them, today announced the appointment of Jen Grant to its Board of Directors. As SVP of Marketing at Box, she grew the organization to an industry-leading enterprise content company with a $1.7B IPO in 2015.

Impressions 87

Impressions MarTech Marketing 87

Martech

MAY 4, 2023

Metric Insights’ BI Concierge is part of the company’s Enterprise BI Portal. StructuredWeb ’ s ChannelGPT, an AI-powered feature of its enterprise through-channel marketing automation platform.

MarTech 105

MarTech eCommerce Conversion Media 105

Martech Series

FEBRUARY 15, 2023

Former Forescout executive Criss Harms takes financial reins at digital analytics leader Following its fourth quarter and fiscal year 2022 earnings report, digital analytics platform leader Amplitude, Inc. From our Series D funding to our direct listing, he helped guide our company from a startup to an enterprise market leader.

Finance 73

Finance Communications MarTech Marketing 73

Martech Series

NOVEMBER 9, 2022

Aktana, the leader in intelligent customer engagement for the global life sciences industry, announced being named a trailblazer in Everest Group’s assessment report, “Life Sciences Commercial Analytics & AI Trailblazers.” Life Sciences Commercial Analytics & AI Trailblazers.”.

Pharmaceuticals 52

Pharmaceuticals Healthcare ROI MarTech 52

Martech Series

AUGUST 16, 2022

Our goal at Weave is to empower small healthcare practices by bringing enterprise solutions to Main Street,” said Branden Neish, Chief Product Officer at Weave. “By As a winner, Weave is recognized among other top companies, technologies, and products in the global marketing, sales, and advertising technology industry.

MarTech 91

MarTech Communications Healthcare Marketing 91

Martech Series

SEPTEMBER 1, 2022

the leader in enterprise data intelligence solutions, has been named a Market Leader in the inaugural BARC Score Data Intelligence Platforms report , recognizing the company’s convincing market execution and strong year-over-year global growth trajectory. Alation Inc.,

Marketing 79

Marketing MarTech 79

Martech Series

OCTOBER 25, 2022

the enterprise technology provider of choice, announced that it has been named as a Sample Vendor of embedded analytics in four recent Gartner reports: 2022 Hype Cycle for CRM Sales Technology. 2022 Hype Cycle for Analytics and Business Intelligence. 2022 Hype Cycle for Finance Analytics. Syncfusion , Inc.,

Finance 63

Finance Cookies MarTech Marketing 63

Martech Series

JULY 28, 2022

Domo announced that Domo Sandbox has been shortlisted in the 2022 SaaS Awards program in the Best SaaS product for Web or App Development category. Domo Sandbox is a development and testing environment within Domo’s cloud-based platform to help customers more easily create and promote analytic content into production across the enterprise.

MarTech 81

MarTech Audience Marketing 81

Martech Series

NOVEMBER 2, 2022

the leader in enterprise data intelligence, announced it has raised $123 million in a Series E financing led by Thoma Bravo, Sanabil Investments, and Costanoa Ventures, with participation from new investor, Databricks Ventures. He continued, “The modern enterprise needs data in good times … and even more so in bad. Alation Inc.,

Finance 96

Finance MarTech Marketing ROI 96

Martech

AUGUST 3, 2023

That puts the US in seventh place in that category. Customers can now use AI-powered predictive analytics to maximize return on advertising spend. Marketers will be keenly observing the impact of AI on marketing-adjacent functions like customer service. India is in first place with 75% of its citizens finding AI trustworthy.

MarTech 86

MarTech SEO Communications Marketing 86

Martech Series

NOVEMBER 15, 2022

Glassbox, a leading provider of digital experience analytics for web and mobile applications, today announced its financial results for the first 9 months of 2022, totaling revenues of $35 million, 25% growth (Non-GAAP) from the same period in the previous year, and $46.7 million in annual recurring revenue (ARR), growing 17% YoY.

Non-Profit 82

Non-Profit Impressions MarTech Marketing 82

Martech Series

AUGUST 17, 2022

Strong retention numbers across the board with impressive 99% gross retention rate for large enterprise customers; Company sees strong demand for second half. To aid that growth Glassbox has also improved its non-GAAP gross margins over the course of the first half of 2022. Additionally Glassbox has reduced its YoY operating cash burn to $7.1

Non-Profit 85

Non-Profit Impressions MarTech Marketing 85

Martech Series

JULY 1, 2022

Seasoned enterprise leader brings decades of experience to scale Amplitude’s global go-to-market organization. Hansen will support Amplitude as the company expands its best-in-class product analytics suite. Amplitude, Inc., the pioneer in digital optimization, announced the appointment of Thomas Hansen as its first President.

MarTech 82

MarTech Marketing 82

Martech

JANUARY 26, 2024

To retrieve as much data about the client’s prospects as possible, we send a client a form with the list of key questions, grouped into four major categories: Total addressable market (TAM) and ICP that covers high-level details about companies our client wants to target. Inconsistent lead generation because of targeting large enterprises.

Manufacturing 116

Manufacturing Marketing Communications ROI 116

Martech Series

JUNE 6, 2022

Teradata Vantage – the company’s flagship multi-cloud data platform – empowers enterprises to activate their first-party data through the identification and collection of customer interactions to discover customer behaviors and insights. Marketing Technology News: Emarsys: Americans More Excited Than Brits for the Queen’s Jubilee! “Our

Marketing 78

Marketing Cookies MarTech Retail 78

Martech Series

JULY 5, 2022

Providers were evaluated against 25 criteria grouped into three categories: current offering, strategy and market presence. The report said Quadient blends journey mapping and analytics to improve customer experience (CX) and communications.

Communications 79

Communications MarTech Marketing 79

Martech Series

DECEMBER 8, 2022

Estimated Post-Transaction Enterprise Value of $380 Million With Approximately $207 Million in Net Cash, Assuming No Redemptions of VII Public Shares. Nobody owns the marketing category for video engagement, making Banzai a trailblazer for the industry,” said, Joe Davy, CEO and Founder of Banzai. Management Commentary.

ROI 86

ROI Non-Profit Public Relations Audience 86

Martech Series

SEPTEMBER 15, 2022

. “Bluesky has developed an elegant solution for handling cost and workload governance challenges of cloud data and solving the challenges of the IT Rule of 30 that states that any unmanaged IT spend category averages 30% in waste. Enterprises gain enormous value from data clouds already, but the market is still in its infancy.

MarTech 80

MarTech Machine Learning Marketing 80

Martech

APRIL 4, 2024

Status : Public Beta Applicable HubSpot Hubs : Customer Platform, Sales Hub, Service Hub Applicable HubSpot tiers : Professional, Enterprise Centralized marketing command center What’s new : HubSpot introduces Marketing Home, a unified dashboard providing a comprehensive view of all marketing activities, tools and data in one place.

Marketing 52

Marketing MarTech Communications Media 52

Martech Series

JANUARY 30, 2023

Robert will be responsible for Docusign’s product-led growth and execution, encompassing growth product and engineering teams, related data analytics, and all marketing and operations teams focused on digital expansion, demand generation and lead qualification.

Marketing 88

Marketing Communications Public Relations MarTech 88

Martech Series

DECEMBER 6, 2022

The report identifies how Prevedere leverages AI and machine learning for demand forecasting to equip business leaders with the data analytics and algorithmic modeling capabilities needed to identify economic drivers that most affect their organization and quantify uncertainty to better understand performance and market predictions.

Machine Learning 87

Machine Learning MarTech Marketing 87

Martech Series

JULY 5, 2022

Our AI-powered broadcasting solutions will keep viewers engaged utilizing automated professional-grade broadcasting and analytic techniques that compete with manual production consisting of multiple cameras and production crews. Marketing Technology News: Countable Launches Enterprise ESG Portal to Bring Brand Impact to Life.

MarTech 73

MarTech Media Marketing 73

Martech Series

NOVEMBER 2, 2022

In addition to the company’s record growth, Discuss was recently ranked as a high performer on G2’s Quarterly 2022 Grid Reports which includes multiple grids within the User Research Software category (including enterprise and mid-market) as well as the Consumer Video Feedback category.

Pharmaceuticals 69

Pharmaceuticals MarTech Agency Audience 69

Martech Series

NOVEMBER 8, 2022

Our mission is to enable analytics driven companies to maximize their data utilization by automating and securing access to cloud data wherever it resides. Satori’s solution has three key tenets: Data and Access Analytics, Self-Service Access, and Security Policy Enforcement. Marketing Technology News: Tiger Pistol Named to Inc.’s

MarTech 73

MarTech Data Management Platform Marketing 73

Martech Series

JULY 6, 2022

Marketing Technology News: Countable Launches Enterprise ESG Portal to Bring Brand Impact to Life. These solution types include: DIY Solutions give users the ability to view an example led by survey design best practices, review and program their own survey, get their raw data, and leverage aytm’s powerful analytics dashboard.

MarTech 90

MarTech Marketing Agency Media 90

Martech Series

AUGUST 11, 2022

With Sailthru, Selligent, Campaign Monitor, Emma, Vuture, Liveclicker and now Cheetah Digital, we deliver specialized marketing automation, email marketing and personalization for startups, large enterprises and everything in between. Our goal is to deliver solutions that support our customers in growing and scaling their businesses.”.

MarTech 90

MarTech Retail Marketing Media 90

Martech Series

JULY 18, 2022

Long-time Merkle veteran bolsters Actable’s leadership team and primacy in the customer data acceleration category. Howard brings over two decades of experience in solutions architecture, digital transformation, and data-driven consulting, and is a recognized thought-leader in the data driven marketing category.

MarTech 70

MarTech Impressions Marketing Media 70

Martech Series

JUNE 3, 2022

Before determining the final award recipient, Frost & Sullivan applies a rigorous analytical process to evaluate multiple nominees for each category. The award was presented by Frost & Sullivan, a research & consulting firm that helps clients accelerate growth.

MarTech 70

MarTech Marketing 70

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing 120

Marketing Cookies Geo targeting First-Party Cookies 120

Martech

MAY 19, 2022

Though the email category is well established, there are still plenty of investors who believe marketers are looking for innovations. Validity acquired email analytics and deliverability provider 250ok in February 2020, cementing its deliverability and data quality capabilities. It snapped up location data company PlaceIQ in July.

MarTech 105

MarTech Marketing Demand Side Platform Finance 105