Adweek

MARCH 20, 2024

Have you ever thought about what your brand sounds like? If you close your eyes and listen to your comms, do you sound consistent? Do you sound familiar? Or are you currently taking your consumers on an audio-emotional rollercoaster, unsure of the ride they're on? A sonic strategy isn't a "nice to have" or optional.

Audience 310

Audience 310

AdExchanger

JANUARY 22, 2024

Recent reports indicate agencies and […] The post Brands Are Getting Shy On DEI, But Reaching Diverse Audiences Is Still Good Business appeared first on AdExchanger. Now, however, advertisers seem poised to reverse the tentative steps they’ve already taken.

Audience 127

Audience Agency Advertising Media 127

Adweek

NOVEMBER 13, 2023

In today's rapidly evolving tech landscape, brands and marketers are finding new ways to approach the intersection of generative AI and creativity. To harness the power of technology to reach new audiences, smart brands must push the boundaries of innovation by understanding how technology must meet human ingenuity.

Audience 277

Audience Marketing 277

Adweek

JUNE 28, 2023

Stellantis North America, maker of auto brands including as Jeep, Chrysler, Dodge, Ram, Alfa Romeo and Fiat, has added TKT & Associates to its North America creative roster.

Audience 251

Audience Marketing Agency 251

Adweek

JUNE 21, 2022

The common denominator in all upfront discussions is finding the most successful formats to attract existing and new audiences while being aware of new offerings that might widen a media platform and a brand's market and base.

Audience 231

Audience Media Marketing 231

Adweek

JANUARY 30, 2024

Doritos is introducing a new brand platform to reach a multi-generational audience with the beginning of a global campaign that will help it redesign the meaning of "bold." Having introduced the platform "For the Bold" in 2013 with its first global campaign, the PepsiCo-owned snack brand will evolve the line to become "For the Bold.

Audience 294

Audience Food Marketing 294

Adweek

APRIL 26, 2024

Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the Chicago Bears with the No. In 2023, the National Football League welcomed 11.29 million viewers to its.

Marketing 315

Marketing Audience 315

Adweek

OCTOBER 24, 2023

Jean Page worked his smoldering magic to win over his on-screen love interest, along with a massive Netflix audience. In a commercial for Seedlip, the heartthrob exercises his literal sleight of hand to promote the booze-free spirits brand and drop a new tagline, "Choose Different." As the dreamy duke from Bridgerton, Reg?-Jean

Audience 341

Audience 341

Martech

MAY 10, 2024

Podcasts are bouncing back from last year’s slowdown with digital audio publishers, tech partners and brands innovating to build deep relationships with listeners. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded. Podcasts are projected to reach $2.6 billion by 2026.

Audience 85

Audience Media Advertising Entertainment 85

Adweek

NOVEMBER 16, 2022

Digital media measurement, data and analytics platform DoubleVerify expanded its partnership with LinkedIn, bringing its DV Authentic Brand Suitability and DV Custom Contextual solutions to mobile ad network LinkedIn Audience Network.

Audience 218

Audience Mobile Ads Ad network Media 218

Adweek

AUGUST 31, 2023

Open provides access to hundreds of thousands of tennis fans and millions of viewers for weeks at a time--and brands want a piece of that audience. The United States Tennis Association (USTA) Billie Jean King National Tennis Center in Flushing, Queens had 776,120 fans on the grounds during the two weeks of the.

Audience 323

Audience Marketing 323

Adweek

JUNE 30, 2022

advertising sales and marketing at TelevisaUnivision, joined Adweek in Cannes to share the power of the rapidly growing audience and the tremendous opportunity that lies ahead for brands to creatively and authentically connect with U.S. There are still a lot of marketers that don't lean into the Hispanic audience,".

Audience 244

Audience Advertising Marketing 244

Adweek

JUNE 21, 2022

How will outlets using sports to drive Hispanic audiences keep this momentum, and what does this mean for overall brand marketing? 2022's Super Bowl Sunday was the first time in history that the big game was televised on a Spanish-language broadcast network in the United States.

Audience 225

Audience Marketing 225

Adweek

SEPTEMBER 14, 2023

The future of brand building is "community first," Shaina Zafar, co-founder and chief marketing officer of Gen Z specialist shop JUV Consulting, said at Brandweek this week. You are co-creating with your audience--not treating them as guinea pigs but as partners."

Audience 294

Audience Marketing 294

Adweek

FEBRUARY 6, 2024

Several brands are activating within the Spanish-language broadcast on Univision in addition to CBS; TurboTax, Totino's, Audi, Total by Verizon, and T-Mobile have all announced Spanish-language spots.

Audience 268

Audience 268

Adweek

DECEMBER 15, 2023

Artificial intelligence took the front wheel in car rental firm Zipcar's latest campaign, saving time on audience research and driving more people to its site to use its services. aimed to boost top-of-funnel brand awareness. Zipcar's second "Zip If" campaign in the U.S.

Brand Awareness 289

Brand Awareness Audience 289

Adweek

SEPTEMBER 11, 2023

In recent years, platforms led by Twitch introduced a way for game players to grow their community and for brands to reach new and very lucrative customers by. From Atari to Nintendo 64 to Xbox Series X, the gaming industry has spent the better part of 50 years evolving and innovating to reach new fans.

Audience 284

Audience Marketing 284

Adweek

JULY 6, 2023

He set up boxing's upset of the year in 2022 when he let Canelo Alvarez go up a weight class and lose to Dimitry Bivol. He teamed with Jake Paul and WWE to pack Madison Square Garden for the fight of the year between Katie Taylor and Amanda Serrano. Those events--and the pro wrestling/mixed-martial arts.

Audience 234

Audience Marketing 234

Adweek

AUGUST 30, 2022

On this week's episode of Brave Commerce, Mark Edmonson, chief marketing officer of Materne North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss diverse representation. He talks about his experience as a marketer and how he came to his current position with Marterne.

Audience 241

Audience Marketing eCommerce Food 241

AdExchanger

NOVEMBER 14, 2023

Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments to cookie-cutter creative that erases the complexity of a demographic with roots in more than 20 countries.

Audience 130

Audience Advertising Cookies Marketing 130

Adweek

NOVEMBER 30, 2023

A year after Netflix launched its ad-supported tier, the streamer feels confident enough in its foundation to dive into custom co-branded creative on the platform, giving brands new opportunities to reach additional audiences--something marketers have been searching for since the tier debuted.

Audience 251

Audience Marketing 251

Adweek

JUNE 22, 2022

Each of these is a new pathway to meet audiences where they are. For creative brands, the opportunity for sensory connection is rich. Today, consumers are more connected than ever through devices such as watches and wearables, connected home appliances, voice-activated smart speakers and passenger vehicles.

Marketing 332

Marketing Audience 332

Ad Monsters

MAY 10, 2024

In the rapidly advancing world of streaming services, Future Today strives to stand out by enhancing user experience and providing better brand integration with its new user interface (UI). This space is exclusively occupied by one brand , ensuring zero clutter and maximum visibility. Most importantly, less is more.

Real Estate 86

Real Estate Audience Impressions Advertising 86

Martech Series

JULY 6, 2022

Kapten & Son and Paris Saint-Germain utilize Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences. TikTok reaches a large number of young audience members that we have trouble addressing on our existing channels,” said Sophie Creitz, Senior Social Manager, Kapten & Son. “We

Audience 75

Audience eCommerce Retail Entertainment 75

Adweek

JUNE 13, 2022

In a market that vocally craves more authenticity and less cringe-inducing fluff, creating effective content as a brand has never been more challenging.

Audience 269

Audience Marketing 269

Exchange Wire

NOVEMBER 9, 2023

Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising to unlock new audiences. The post How Curation Unlocks Fresh Audiences for Marketers appeared first on ExchangeWire.com.

Audience 105

Audience Marketing Ad Tech Media 105

Adweek

MARCH 22, 2023

With global video game revenue expected to hit $365 billion by the end of 2023, and users expected to reach 3 billion by 2027, there is an incredible opportunity for brands to reach a massive untapped audience. And it turns out, younger gamers are increasingly persuasive when it comes to what their parents buy. Research.

Audience 261

Audience Retail 261

Ad Monsters

MARCH 12, 2024

In this series, Admonsters will examine some cookie-free alternatives to audience development and targeting. He never liked the assumptions that third-party cookies forced people in the industry to make to tell stories about their audiences and determine who to target. The company provides 39 core audiences (home type, own v.

Cookies 84

Cookies Audience Manufacturing Education 84

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. As this economy grows, it’s expected to unleash a wave of innovation, offering new ways for brands to engage with audiences and for creators to monetize their influence.

Audience 119

Audience Entertainment MarTech Marketing 119

Digital Turbine

MARCH 19, 2024

The latest BRAG report highlights the “Brands in Games” opportunity, showing how mobile games connect with diverse audiences. Now, you have the opportunity to target their favorite brands ,such as, Corona, Captain Morgan, Patron, Urban Outfitters, Banana Republic, Panera, Pizza Hut, and Subway. Developers: A goldmine awaits!

Audience 52

Audience Retail Conversion Advertising 52

AdExchanger

JULY 12, 2022

The brand only started leaning into digital ad channels in 2019, and today, it spends half its media budget on digital – a huge portion of which is reserved for TikTok. The post El Pollo Loco Launches First TikTok-Only Campaign To Boost The Brand With Younger Audiences appeared first on AdExchanger.

Audience 103

Audience Media Brand Lift 103

Martech

MAY 30, 2023

One of the most important is this: You have to know your audience, inside and out. If you don’t know your audience, you won’t even know what strategies or media to choose, let alone what messages to give them or how to treat them once they become full-fledged customers. Get MarTech! In your inbox.

Audience 121

Audience Education MarTech Marketing 121

AdvertiseMint

MARCH 11, 2024

Are you looking to take advantage of Custom Facebook Audiences? By targeting specific groups based on their past interactions with your brand, you can create highly personalized ad experiences. Custom Audiences can make a significant difference if you aim to re-engage past customers, increase loyalty, or drive conversions.

Audience 52

Audience Retargeting Conversion Rate Conversion 52

Exchange Wire

SEPTEMBER 12, 2023

Combining SaaSquatch’s technology with impact.com’s platform empowers brands to build authentic and valuable partnerships with their customers while [.] The post impact.com Acquires SaaSquatch to Help Brands Increase Revenue & Reach New Audiences appeared first on ExchangeWire.com.

Audience 49

Audience 49

Martech

JUNE 1, 2022

In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base. With a profusion of content competing for short attention spans, keeping your audience engaged is an increasingly challenging endeavor. Audience development is not about volume alone.

Audience 114

Audience Marketing Media MarTech 114

MNTN

SEPTEMBER 14, 2022

This is good news for travel brands who are still feeling the effects the global pandemic had on their industry. Consider the following specialized audience segments to target in your next advertising campaign: Approach: Travel’s Biggest Fans. Approach: Budget Friendly. Approach: Work Travel—it’s More Than Just Business. In 2021, U.S.

Audience 52

Audience Food Advertising 52

MNTN

SEPTEMBER 14, 2022

This is good news for travel brands who are still feeling the effects the global pandemic had on their industry. Consider the following specialized audience segments to target in your next advertising campaign: Approach: Travel’s Biggest Fans. Approach: Budget Friendly. Approach: Work Travel—it’s More Than Just Business. In 2021, U.S.

Audience 52

Audience Food Advertising 52