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How to balance ROAS, brand safety and suitability in social media advertising

Martech

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. The impact of brand safety on ROAS is profound.

Media 129
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Cookieless Advertising for Automotive Advertisers

Basis

To learn how automotive marketers should approach this shift and what strategies they should invest in to set themselves up for success in a privacy-first world, we spoke with Jim Zabel, Basis Technologies VP of Agency Development Auto, and a 25-year auto marketing industry veteran. JZ : A handful of solutions come to mind here.

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How to Use AI for Paid Ads to Boost Marketing ROI

Single Grain

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ).

ROI 52
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How smarter measurement can fix marketing’s performance trap

Martech

Marketings obsession with short-term wins has created a dangerous cycle. Brands keep investing in whats immediately measurable while neglecting long-term growth a trap WARC calls the doom loop. Shrinking brand equity and unsustainable returns. Shrinking brand equity, diminishing returns and unsustainable growth.

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How Hightouch is “Streamlining” First-Party Data Activation in CTV

VideoWeek

This allows marketers to measure brand lift and conversions across different holdout groups, according to Maier. “A lot of companies are starting to shift their attention in measurement to looking at, for example, incrementality and marketing mix modeling (MMM),” he says.

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How to Build Cookieless Retargeting Strategies That Work

Single Grain

As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies , according to recent research by Statista. Marketers may struggle to measure the performance of their cookieless advertising campaign.

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How Collaboration is Redefining the Buyer/Seller Relationship in 2025

Ad Monsters

market is expected to hit $1.3 GA4 wasnt it, shared Ryan Pabelona, Senior Director of Paid Media & Marketing Analytics at Revolve. More direct conversations around data access, custom reporting, and collaborative testing will be the norm. Ecommerce ad spending is projected to grow 12.5% in 2025, and the U.S. The consensus?