Martech

JANUARY 14, 2025

Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. A broader, full-funnel strategy that nurtures prospects from awareness to conversion can drive even better results. While mass marketing has its benefits, not every brand is for everyone.

Marketing 122

Marketing Brand Awareness ROI Retargeting 122

Martech Series

JUNE 23, 2025

By bringing Appcast’s programmatic technology to social media channels, Appcast Brand Ads allows employers to scale and optimize recruitment campaigns while tracking performance from impression to hire.

ROI 59

ROI Marketing Impressions Brand Awareness 59

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. These models can reveal up to 50% of hidden marketing ROI.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Martech

AUGUST 15, 2024

Marketing ROI. It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution.

ROI 122

ROI Finance Brand Awareness Conversion 122

Martech

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. But what they’re especially fantastic at is lead generation. Click here to view more MarTech webinars.

ROI 118

ROI Brand Awareness Marketing Education 118

Martech

MAY 10, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. The post Uncover the ultimate strategy to increase ROI and lead gen appeared first on MarTech.

ROI 110

ROI Brand Awareness Education MarTech 110

Basis

JUNE 16, 2025

And as those budgets come under increased scrutiny, marketing leaders will once again come face to face with that age old conundrum: How to allocate spending between brand awareness and performance. It’s understandable for brands to focus more on performance when consumers pull back on spending for extended periods of time.

Brand Awareness 71

Brand Awareness ROI Marketing Media 71

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. Marketing Technology News: Countable Launches Enterprise ESG Portal to Bring Brand Impact to Life. Comparing the marketing efficiency to competitors.

Healthcare 98

Healthcare ROI Brand Awareness Marketing 98

Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. Where is the disconnect?

Conversion 112

Conversion ROI Brand Awareness Click Through Rate 112

Basis

MARCH 16, 2023

However, there are certain challenges that remain ever-present, and those always-on initiatives are essential to driving brand awareness and customer acquisition. Maximizing return on investment (ROI) from programmatic ad spend is one such example. What is Programmatic ROI? Let’s dive in. It’s marketing 101 in 2023.

ROI 98

ROI Advertising Brand Awareness Cookies 98

Martech

JANUARY 14, 2025

The “brand awareness” campaigns with no connection to revenue? Dig deeper: How to align sales and marketing for revenue growth Your 90-day plan: From budget defense to value offense You can keep fighting budget battles the old way: Defending last year’s spending, pleading for resources and promising eventual ROI.

Marketing 127

Marketing Conversion MarTech Brand Awareness 127

Martech

JUNE 20, 2025

Dig deeper: How to prove the value of brand marketing without sacrificing ROI Practical methods for measuring brand impact Some practical approaches for measuring the commercial impact of brand activities include: Geographic testing. Brand awareness, trial and usage surveys. Marketing mix modeling.

Brand Awareness 82

Brand Awareness Finance Marketing ROI 82

Martech

FEBRUARY 6, 2025

Dig deeper: Balancing the human-to-AI mix in B2B marketing Develop ROI frameworks for brand marketing More and more marketers are being asked to quantify the value of brand marketing in financial terms. Business leaders understand brand equity matters but want more precise insights into how marketing helps build it. .”

Machine Learning 89

Machine Learning Marketing Brand Lift Click Through Rate 89

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. This can make it challenging to track the effectiveness of advertising efforts and measure return on investment (ROI).

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

PubMatic

JUNE 17, 2025

As the digital advertising landscape evolves, connected TV (CTV) is no longer just for brand awareness. In today’s economic climate, where every marketing dollar is scrutinized and ROI is paramount, CTV stands out as a programmatic advertising channel that delivers measurable results and real business outcomes.

Brand Awareness 68

Brand Awareness ROI Audience Impressions 68

Martech

JUNE 4, 2025

The research also found that while most marketers could identify ROI from their email program, 22% of respondents report struggling with measuring or proving ROI. Retail and professional services companies primarily leverage email as a brand awareness channel, focusing on engagement metrics. 30, 2024, to Jan. 16, 2025.

Marketing 54

Marketing ROI Brand Awareness MarTech 54

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. This can make it challenging to track the effectiveness of advertising efforts and measure return on investment (ROI).

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). I’m a brand manager for a new organic juice brand. Understood?

Brand Awareness 112

Brand Awareness ROI Click Through Rate Conversion 112

Ad Rants

FEBRUARY 6, 2024

Measure the impact of influencer campaigns tracking links, referral codes, and engagement metrics to assess ROI and inform future collaborations. Implement user-generated content campaigns, such as contests, challenges, or hashtags, to incentivize participation and increase brand awareness.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

NOVEMBER 18, 2024

Project management data can help you cut through the noise and identify which tasks will have the most significant impact so you can focus on what will drive long-term ROI. Dig deeper: 5 ways to use project management data to increase marketing ROI 2.

ROI 113

ROI Audience Manufacturing Brand Awareness 113

Martech

JULY 26, 2024

It’s about building trust, brand awareness, and thinking outside the box. For the rest, recent data shows that cookie-based targeting is ROI negative (Ahmadi et al 2023) and largely is not significantly more accurate than random targeting (Neumann et al 2022). We shouldn’t expect data to be handed to us on a silver platter.

Cookies 130

Cookies Non-Profit Audience GDPR 130

Smarty Ads

OCTOBER 20, 2020

This way targeted advertising performs well for most business goals, such as increasing ROI or driving brand awareness. Perhaps every marketer today knows that each target audience persona requires a different strategy and attitude. In order to make your marketing efforts work it is important to understand.

Advertising 98

Advertising Brand Awareness ROI Audience 98

Ad Rants

NOVEMBER 6, 2023

Remember, the more eyes that land on your billboard, the better the chances of creating brand awareness or enticing potential customers. Keep in mind that the most sought-after billboard locations often have a higher price tag, but the ROI can be well worth it if you're able to reach a large and engaged audience.

Electronics 215

Electronics Audience Brand Awareness Fashion 215

Single Grain

FEBRUARY 14, 2025

YouTube marketing is still beneficial for agencies because it can improve brand awareness, grow organic traffic, attract a global audience , and it’s easy to r epurpose video content on multiple platforms. These businesses can track ROI more precisely, while YouTube requires a more holistic view of attribution and engagement.

ROI 52

ROI Agency Brand Awareness SEO 52

AdvertiseMint

JANUARY 12, 2025

Selecting the appropriate format depends on your campaign’s specific objectives, whether it’s boosting brand awareness, generating leads, or driving sales. Monitoring and Adjusting for Optimal ROI Effective advertising on Reddit requires continuous monitoring and strategy adjustment.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52

Fuel Lines

APRIL 30, 2019

Agency and martech readers are encouraged to pursue work, particularly those with heavy PR capabilities since Stryve’s main goal is to increase brand awareness. When pitching, focus on differentiating the brand from competitors such as Kalahari Bitlong, Brooklyn Bitlong and Bull & Cleaver. Kopari Cosmetics.

Agency 196

Agency Brand Awareness MarTech Media 196

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. For the same reason, native ads help marketers drive brand awareness. In terms of use cases, display ads can be effective when the company has low brand awareness (for instance, when only entering the market).

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Martech

FEBRUARY 28, 2024

Now, marketing needs to show ROI quickly. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. The stages are as follows: Brand recognition. Brand understanding. Few reach here, but those who do dominate the category.

Marketing 141

Marketing Brand Awareness Viewability Audience 141

Digital Remedy

APRIL 10, 2025

Brands that prioritize measurement and ROI benefit from CTVs advanced tracking capabilities, which provide real-time insights into viewership, conversions, and engagement. Custom measurement tools track brand awareness, conversions, and engagement for data-backed decision-making. Where Can We Run CTV/OTT Ads?

Advertising 66

Advertising Brand Awareness Conversion Audience 66

Martech

NOVEMBER 29, 2022

Those surveyed said they were investing in a metaverse presence to boost brand awareness and perception, and to reach customers where they are. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Boost brand perception (46%). Metaverse goals. Why we care.

Marketing 119

Marketing Brand Awareness eCommerce ROI 119

Single Grain

JUNE 13, 2025

Omnichannel capabilities: Today’s customers interact with brands across 6-8 touchpoints before making a purchase. Traditional last-click attribution significantly underestimates the value of upper-funnel activities, including content marketing, social media, and brand awareness campaigns.

Marketing 52

Marketing ROI Cookies GDPR 52

AdExchanger

AUGUST 19, 2022

You might think boosting brand awareness wouldn’t be a major concern for PespiCo, one of the largest food and beverage brands in the world. Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy. And PepsiCo is focused on adjusting its brand awareness campaigns.

Brand Lift 108

Brand Lift Brand Awareness Food Media 108

Single Grain

MAY 12, 2025

more authentic than brand-created content and driving higher engagement rates. TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

APRIL 24, 2025

Key Takeaways Immersive marketing experiences deliver a proven ROI, with 71% of brands reporting positive returns and 38% seeing an ROI increaseof over 20% compared to traditional campaigns. Perhaps even more convincing is the financial picture. Education: Use immersion to simplify complex product features or benefits.

Marketing 52

Marketing ROI Conversion Conversion Rate 52

Fuel Lines

FEBRUARY 21, 2019

Keep in mind that emerging companies typically look for outside PR work in order to build brand awareness before reviewing creative/media agencies. In that vein, expect ROI to become a bigger focus. Lime will have to compete with others like Lyft, Spin, Bird and Uber.

Agency 203

Agency Brand Awareness ROI Media 203