article thumbnail

How B2B TikTok Lead Generation Drives 1.8x Better Results

Single Grain

Guesty: Smart Performance Optimization Property management software provider Guesty leveraged TikTok’s Smart Performance campaigns to target real estate professionals with educational content. But when B2B marketers use TikTok for lead generation, they will see an impressive ROI and more brand awareness.

article thumbnail

The most underrated B2B channel? Your newsletter

Martech

It’s opinion-led, values storytelling and offers a unique perspective that connects your audience to your brand. Editorial newsletters build brand awareness and create personal connections. That inbox real estate is quiet and we all know we check our work email on weekends, too. But they’re not built for clicks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

In housing market squeeze, real estate brands retool their marketing spend to maintain brand awareness

Digiday

As homebuyers and renters feel the squeeze, both Opendoor and Realtor.com are retooling their media mixes to maintain brand awareness. Opendoor is on a mission to become a nationally recognizable brand. year-over-year in an effort to maintain brand awareness.

article thumbnail

Nextech AR’s Map D Signs Multiple New Deals As Events Industry Accelerates Shift to Web 3.0

Martech Series

By integrating Map D with ARitize Maps, ARitize 3D, and ARitize Holograms, we are able to maximize the potential revenue with each of our clients and offer immersive experiences that transform industries, including real estate, museums, sporting venues and more.

article thumbnail

The Power of Visual Storytelling for Boosting Online Engagement

Ad Rants

An example is a real estate company that has developed virtual reality software to take potential buyers on virtual tours of properties without leaving the confines of their homes. These real-world examples often lay down strategies that have successfully run the gauntlet to reach the audience for brand awareness or sales drivers.

article thumbnail

Impact of AR on Consumer Purchase Decisions

The Ad Tech Blog

Fashion and beauty brands offer virtual try-ons, allowing consumers to see how a particular makeup look or clothing item would appear on them. Real estate companies use AR to offer virtual property tours, helping clients make informed decisions without physical site visits.

article thumbnail

Digital Agency Solutions: How to Maximize Your Local Campaigns With Performance CTV

Digital Remedy

Other sectors seeing an optimistic adjustment in advertising expectations include financial institutions, loan services, plumbing and HVAC services, and real estate agencies. BIA also revises upward its projections for Tier 3—new car dealers and automotive repair services.

Agency 105