privacy-policy Brand Awareness Related Topics 
Martech Series
AUGUST 2, 2022
Study Reveals Opportunity for Brands to Improve Consumer Data Privacy Education and Communications; Data Collection Remains at the Core of Consumer Trust. 75% of brands report greater difficulty building and maintaining trust with their customers post-pandemic, although online shopping is up 63%.
Basis
DECEMBER 1, 2023
Cannabis is becoming more and more mainstream in the US: 2023 saw continued growth in the social acceptability of cannabis use, new states legalize medicinal and recreational cannabis sales, and a major social media platform change its policies to allow for cannabis advertising. The cannabis market is forecast to reach a whopping $50.7
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Digital Turbine
AUGUST 1, 2022
Hally Hair is just the latest beauty brand to realize the potential of advertising in mobile games, as this channel activates an audience that is engaged, in a good mood, and community-focused, allowing for more conversation on brands and products advertised in gaming.
Basis
MARCH 16, 2023
However, there are certain challenges that remain ever-present, and those always-on initiatives are essential to driving brand awareness and customer acquisition. They all contribute to building brand awareness and establishing an active presence in the minds of consumers.
Adtelligent
JULY 19, 2022
According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. A proper application can bring visible results and significantly improve brand awareness. Privacy concerns. Display advertising.
Martech
OCTOBER 30, 2023
The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. But how about measuring the results?
Digiday
JULY 18, 2022
Of course, that’s one of a number of issues CMOs continue to face including tenure, expanded roles, data privacy shifts and more. As Apple and Google data privacy initiatives have hampered attribution, marketers have ramped up efforts to build online communities in hopes of boosting brand awareness and retaining shopper attention.
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