Lemonads

AUGUST 21, 2020

Well, did you know that These types of ads can not only generate great results in terms of ROI, but they can also be the showcase of a premium product you want your audience to discover! Therefore, they have the innate ability to assist advertising brands in forming their message to better benefit their potential customers!

Video Ads 52

Video Ads Banner Brand Awareness Pop-Up 52

Monetize More

MAY 19, 2022

Alternative ad placement options like pop-/interstitials or sticky/anchor ads might work for BTF ad units but it’s best to do a web page audit first before implementing them. Advertisers who are mainly looking to improve their brand awareness are more likely to flock towards vCPM as they don’t waste money in this case.

Viewability 52

Viewability CPM Impressions Header Bidding 52

Lemonads

OCTOBER 18, 2020

With more than 10 billion impressions per month, Adsterra campaigns are known for increasing brand awareness while still delivering solid results in terms of revenue. It serves ads in 190+ countries and territories, plus the platform provides a wide variety of payment options.

Ad network 52

Ad network Affiliates CPC CPA 52

Martech

FEBRUARY 9, 2023

Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies.

Brand Awareness 79

Brand Awareness Pop-Up Retargeting Affiliates 79

Karola Karlson

FEBRUARY 1, 2021

Start with this Facebook ad audit to ensure you’ve got everything set up correctly. You should now be ready to pay up to $3 per ad click. When setting up your Facebook ads campaigns, you can select automatic ad placements or pick specific channels for your ads to be shown in. CPC, even in the US.).

CPC 52

CPC CPM Click Through Rate Audience 52

Lemonads

SEPTEMBER 10, 2020

With all these advertising platforms popping up, the biggest question above all is, which should we pick? Each one of us has those “ needs ” we keep on searching for to improve our strategies, earn awareness, traffic or even think about monetizing our website! That’s right! Let’s check some ad examples!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

DECEMBER 8, 2020

You need to make a direct impact on revenue, not just brand awareness. Most importantly, you will learn why T-shaped marketers are the best fit for your start-up now. You might have heard of Inbound, Brand, Social Media, and Content Marketers. Managing marketing at a start-up often equates to wearing many hats.

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Single Grain

JUNE 5, 2023

Statista ) The American pay-per-performance value makes up 24.4% Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%. Forbes ) Mobile commerce will make up 6% of this figure. Finances Online ) Ads can increase brand awareness by 80%.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JUNE 2, 2020

Replacing business cards (which often end up in the trash) by popping up in your audience’s feed. Gary Vaynerchuck sums up the value of social media very nicely: Considering that 3.5 Gary Vaynerchuck sums up the value of social media very nicely: Considering that 3.5 This helps keep up your engagement as well.

Media 141

Media Audience Brand Awareness Pop-Up 141

Single Grain

MAY 29, 2023

Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. It provides insights into the ROI and allows for continuous optimization. Enhances your brand awareness and creates a buzz among the audience globally.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

JUNE 16, 2023

Pop-up Ads As the name suggests, these ads pop up on a screen and include a call-to-action. The CTA varies, depending on the online advertising goal; they can either compel users to sign up for a service or newsletter, learn about a product or brand, or purchase products.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

JULY 14, 2020

” Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address or even raising brand awareness. Reduce the mandatory fields in the sign-up process: If your existing registration flow requires users to fill in a lot of details, such as company name, role, size, etc.,

Marketing 145

Marketing Conversion Rate Pop-Up Conversion 145

Single Grain

JULY 19, 2019

The number of social media users worldwide is 3.484 billion , up 9% year over year. Using these social media platforms helped the website-building brand attract much a lot more attention than they ordinarily would have, considering that the younger demographic doesn't watch traditional television as much. Everyone’s on social media.

Media 106

Media Banner Brand Awareness Pop-Up 106

Single Grain

OCTOBER 11, 2019

In short, event marketing is a marketing strategy where a brand can promote itself and their products by holding an in-person event – such as a conference, networking meet-up or live version of your podcast – for its audience. Dive Deeper: What’s the ROI of Throwing a Live Event? 3) Increase Brand and Customer Loyalty.

Pop-Up 101

Pop-Up Marketing ROI Banner 101

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. These transformations brought in new advertising methods, tools and, most importantly, tactics that can get much better user engagement, greater advertising ROI or even independent media-purchasing business.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

AUGUST 24, 2023

New marketing tactics are popping up daily, so it can be tough for busy business owners and entrepreneurs to stay on top of the latest trends, figure out the best ways to use different platforms, and become a master in every area of digital marketing. Why do many businesses partner with an agency rather than hire in-house?

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

JULY 26, 2023

Remember the last time an ad for that pair of sneakers you’d been eyeing popped up in your Facebook feed? While both aim to communicate a brand’s message and induce consumers to purchase products or services, they engage audiences differently: Traditional advertising is often passive and one-way.

Advertising 52

Advertising Click Through Rate Retargeting SEO 52

Single Grain

JUNE 23, 2020

6 Steps to Prove to Your CEO that Inbound Marketing Can Generate ROI. * Great content is pretty useless without a strategy behind it, and this is the biggest marketing mistake that brands consistently make. Building brand awareness. The first step to developing a successful content marketing strategy is to set your goals.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

JANUARY 2, 2024

By the end, you should be able to apply this way of thinking to your own brand to isolate which platforms might perform best for you. Work With Us Choosing the Right Platform There’s a big misconception that every brand needs to be on every social platform. Twitter ads: Use Twitter Ads to open your business up to a broader audience.

Media 52

Media Audience Education Entertainment 52

Single Grain

FEBRUARY 28, 2020

For example, they saw that larger teams with a huge user base needed some way to share customer insights that come out of calls, meet-ups, and other offline activities. Consumer’s perception of your brand: To evaluate this, ask: “ Have you used the product? It lets you create questionnaires for your target audience.

Marketing 114

Marketing ROI Pop-Up Click Through Rate 114

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” When someone hovers their cursor over the image, a “shop now” button pops up and takes you to the product page: Video SEO.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” When someone hovers their cursor over the image, a “shop now” button pops up and takes you to the product page: Video SEO.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JUNE 10, 2021

Content marketing is a digital strategy that helps helps raise brand awareness, educate prospects, acquire and nurture relevant leads, and improves sales. Top Features: Ahrefs keeps its search base up to date by using clickstream data. Standard: $179 (with up to 700 keywords report per week). Analytics Tools.

SEO 94

SEO Marketing Pop-Up Communications 94

Single Grain

DECEMBER 6, 2019

If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). Because influencer marketing is generally more authentic than corporate advertising: 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

When you think of the different ways people are using tools like Bard to answer their questions, there’s always a likelihood that Bard will refer to topically authoritative brands that support its response to the user’s prompt. It essentially takes information from Google and presents in a more conversational way.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126