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How to put marketing data into meaningful context

Martech

This sounds impressive, but is it? Saying that an SEO project was a success because the average position rank in Google increased from the 3.5 Did all the phrases that moved up include branded terms? Can they quantify that they increased brand awareness? We just got an ROI of 15% on our last marketing campaign.”

Marketing 124
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Key marketing lessons from startup to scale-up

Martech

Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. For instance, both businesses depend heavily on search engine optimization (SEO) to improve visibility and attract organic traffic.

Marketing 116
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Proven Higher Education Marketing Strategies to Drive Maximum Impact

Digital Remedy

Higher education marketers must understand the need for highly engaging digital content that leverages the right digital marketing channels and tools to build brand awareness and attract students. The limitations of traditional marketing methods are glaring in university marketing.

Education 103
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What Are Zero-Click Searches and How Do They Impact SEO?

Single Grain

Marketers invest heavily in SEO to increase website traffic and click-through rates. As we navigate AI search and other new SEO trends, understanding zero-click searches has become crucial for businesses looking to improve online visibility. Instead, impression quality, brand visibility, and indirect conversion paths gain importance.

SEO 52
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A co-pilot approach to genAI (with prompt examples)

Martech

What are current SEO best practices for Google and Bing? Focus on SEO keywords ‘AI marketing analytics’ and ‘AI-based marketing.'” Check that the outline meets your SEO goals, aligns with your audience and provides sufficient depth and uniqueness. SEO integration Verify keyword placement in key sections.

SEO 131
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How to Market on Reddit and Actually Get Results

Single Grain

According to Exploding Topics , 44% of US Redditors are aged 18 to 29 years old, making the platform particularly valuable for brands targeting younger, tech-savvy audiences. Avoid over-promoting your brand or breaking any rules. Contact us today if you need help creating an SEO strategy for Reddit and other similar platforms.

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How to Accurately Measure and Optimize Your Digital Marketing ROI

Single Grain

It’s ideal for measuring brand awareness campaigns and understanding which channels are most effective at introducing customers to your brand. Search Engine Optimization (SEO) Organic traffic Keyword rankings Conversion rate from organic search Pages per session Bounce rate SEO leads have a 14.6%

ROI 52