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Geofencing vs Geotargeting: Differences and Similarities Explained

MNTN

If you’re interested in incorporating location-based marketing into your brand-building strategy, it’s vital to know the difference between geofencing and geotargeting. For one, you can target users within a specific area. Advertisers can determine these locations through IP addresses or mobile device connections.

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Mobile Ad Creatives Best Practices with InMobi and Celtra [New Report]

InMobi

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Why targeted audiences should see customized mobile ad creatives.

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Google Ads Strategies That Will Increase Conversions and Improve Your ROI

Single Grain

Google Ads has emerged as one of the most effective platforms for maximizing a brand’s online presence and reaching potential customers in the current digital landscape. With an effective strategy, you can harness its potential to drive traffic, increase conversions and boost revenue. The short answer is yes.

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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

Are you aware of all the benefits of native advertising? Why does native advertising work? There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. Your brand can use lifestyle videos, such as this one from Giorgio Armani.

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10 Inspiring Examples of Promotional Campaign Videos for Startups

Single Grain

In this digital world where endless content is available at your fingertips, startups must fight tooth and nail to get an edge over the competition and be noticed in the crowd. Not to mention – video content is now much easier to create and promote to huge audiences than ever before, thanks to the Internet and social networks.

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The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. If so, here’s what you should know.

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Spotify Ads 101: How to Run Successful Audio and Video Ads

Single Grain

Audio advertising is an excellent marketing strategy because it lets you reach prospects who are ready to listen. With Spotify, you can deliver your messages directly to your audience when they are already tuned in to their favorite songs or podcasts. Second, you can run video ads that play unmuted.