Basis

OCTOBER 18, 2022

Read on for some general holiday shopping insights, as well as industry-specific recommendations for automotive, higher education, CPG, and cannabis brands. Higher Education Holiday Advertising Best Practices. Higher Education Holiday Advertising Best Practices. How will Economic Uncertainty Impact 2022 Holiday Shopping?

Advertising 96

Advertising Retargeting Education Retail 96

Single Grain

MAY 12, 2025

After excluding recent purchasers from ad targeting and specifically retargeting users who had watched at least 6 seconds of their videos, the brand reduced cost-per-action by 53% while increasing conversions by 52%. The post Top TikTok Marketing Trends Reshaping Brands in 2025 appeared first on Single Grain.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Retargeting. Want to see some proof?

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

MNTN

MARCH 7, 2025

To capture potential customers at the top of the funnel, you might focus on: Programmatic Display Ads : Expand brand awareness by serving visually compelling ads across high-traffic websites and apps. Social Media Prospecting : Use paid social campaigns to introduce your brand to new audiences and drive initial engagement.

Marketing 52

Marketing Retargeting Conversion Audience 52

Single Grain

MARCH 3, 2023

1) Brand Awareness: Chatfuel A no-code chatbot platform, Chatfuel primarily runs native ads across the Outbrain network. Their ads typically aim at building brand awareness. Chatfuel also uses large-scale brand awareness campaigns to build remarketing audiences for other paid advertising channels, like Facebook.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

MNTN

FEBRUARY 6, 2024

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. They had originally only used display-retargeting, but this time served related ads across web and mobile to recent site visitors—as well as to viewers who had seen their Performance TV ad.

Advertising 98

Advertising Retargeting CPA Audience 98

MNTN

APRIL 18, 2023

These ads should be persuasive and educational. Retargeting Ads A retargeting ad is aimed at people who have previously visited your website. You can run retargeting ads on social media, as banners on websites, and even on Connected TV. You can even add people in the middle of the funnel to your retargeting list.

Retargeting 52

Retargeting Marketing Education Audience 52

Single Grain

AUGUST 18, 2023

These behaviors vary depending on the level of involvement, products and industry, and competition between brands. Paid advertising promotes your brand, increasing brand awareness and visibility. Some brands may also use social media to improve their brand awareness.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

JANUARY 16, 2025

Webinars : Educational sessions that demonstrate expertise. With this strategy, you can: Retarget viewers who engage with your content. Move potential clients from awareness to action without relying on traditional tracking methods. These offers can be: Free or paid events : Workshops or webinars that provide immediate value.

Agency 52

Agency Conversion Rate Conversion Audience 52

Single Grain

AUGUST 24, 2023

Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — A sportswear brand, for instance, might run a display ad showcasing their latest collection on fitness blogs or websites. You can target by gender, education level, income, location, and interests.

Agency 98

Agency Marketing SEO Brand Awareness 98

Smart-Hub

DECEMBER 1, 2021

For instance, one ad could gather information on teenagers and kids that watch Marvel movie trailers on YouTube and Facebook and retarget ads that promote Marvel character merchandise and toys for their age group. Create retargeting campaigns. Another feature one must learn how to use is setting up strong retargeting campaigns.

Retargeting 52

Retargeting Entertainment Conversion Rate Brand Awareness 52

Single Grain

APRIL 28, 2025

Intent data transforms your ABM strategy from educated guesswork into precision targeting. Warm accounts : Educational content that addresses their pain points. Cool accounts : Brand awareness and thought leadership content. Marketers can use quality data to better identify and engage high-potential accounts.

ROI 52

ROI Conversion Rate Manufacturing Education 52

MNTN

JULY 25, 2022

Since buyers are more informed than ever, it’s important to use the right strategy to stand out from the competition, build brand awareness, and convert new customers. Demand generation marketing is a strategy used to build and strengthen your brand awareness. What is Demand Generation? What is Lead Generation?

Brand Awareness 52

Brand Awareness Retargeting Audience Education 52

Single Grain

DECEMBER 8, 2023

Ideal for : Companies looking to increase brand awareness, drive traffic to your website or lead magnet, share content or promote events to a wide audience on LinkedIn. Ideal for : Brands looking to make a strong visual impact or retarget website visitors with high-visibility ads that drive traffic to specific pages.

CPC 105

CPC Conversion Audience Conversion Rate 105

MNTN

AUGUST 25, 2023

Upper Funnel vs Lower Funnel Marketing In the upper funnel, your main goal is to grow brand awareness and build trust with your audience. This stage is about introducing your target audience (those that you think will be most interested in your product or service) to what your brand has to offer.

Conversion 52

Conversion Retargeting Marketing Brand Awareness 52

Basis

JULY 14, 2023

Read on to find out (and to get some industry-specific recommendations for automotive, higher education, CPG, and cannabis brands!) These audiences are not the typical cannabis customers, so competitors will be less likely to target them, allowing your brand to own the space.

Advertising 52

Advertising Shipping Retargeting Education 52

MNTN

APRIL 18, 2024

Since buyers are more informed than ever, it’s important to use the right strategy to stand out from the competition, build brand awareness, and convert new customers. You can use different demand gen tools to accomplish your brand awareness goals. What is Demand Generation?

Brand Awareness 52

Brand Awareness Conversion Rate Retargeting Audience 52

MNTN

JUNE 28, 2022

Fortunately, you can supplement time-tested sales techniques with marketing strategies designed to educate customers about your business and create the demand you need to stand out from the crowd. Demand generation helps you stand out in crowded markets, educating potential customers on how your business can benefit them.

Retargeting 59

Retargeting Education Conversion Conversion Rate 59

Single Grain

JANUARY 15, 2020

An infographic is a visual representation of information and while most people are familiar with the basic format, this is starting to change: Informational Content : This type of content focuses on educating your customers with your expertise. Running contests on social media is an easy and fun way to increase engagement and brand awareness.

Media 132

Media Marketing SEO ROI 132

AdvertiseMint

MARCH 15, 2024

Use high-quality content that provides value, such as educational blog posts , engaging video ads , or infographics that relate to your offerings. This type of content can help potential customers understand the benefits of what you’re selling, positioning your brand as a solution to their needs.

Retargeting 52

Retargeting Click Through Rate Conversion Rate Audience 52

MNTN

JUNE 28, 2023

Retargeting Retargeting is essential for keeping potential customers engaged throughout their shopping journey. You’ll be able to increase conversions by targeting interested people with educational ads, the latest promos, and more on the biggest screen in the house.

Retargeting 52

Retargeting Conversion Audience Conversion Rate 52

Single Grain

APRIL 30, 2025

Develop retargeting strategies that acknowledge previous interactions. Educate stakeholders on the importance of micro-moments. Solution: Map micro-moments across the entire customer journey, including the brand awareness, retention, and loyalty phases. Create consistent messaging across all touchpoints.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

MNTN

OCTOBER 9, 2024

Importance of Demand Generation Demand generation is crucial for creating brand awareness and giving your sales team a steady flow of leads. Content marketing remains a fan favorite among many brands, focusing on creating valuable assets that engage and educate audiences.

Conversion Rate 52

Conversion Rate Marketing Retargeting Conversion 52

MNTN

OCTOBER 9, 2024

Importance of Demand Generation Demand generation is crucial for creating brand awareness and giving your sales team a steady flow of leads. Content marketing remains a fan favorite among many brands, focusing on creating valuable assets that engage and educate audiences.

Conversion Rate 52

Conversion Rate Marketing Retargeting Conversion 52

Single Grain

MAY 11, 2023

Dive Deeper: 75+ CRO Statistics That’ll Help You Increase Sales in 2023 2) Digital Ads Reinforce Credibility and Brand Awareness There’s a lot of psychology that goes into seeing an ad online. Your target market may have no awareness of your brand when they first view one of your ads.

Advertising 52

Advertising Retargeting Impressions CPC 52

InMobi

JULY 17, 2020

." “Search advertising is just not only focused on performance as well, but I think it is helping the users at every end of the marketing funnel, whether it is driving brand awareness or consideration or performance and even retargeting, so I think search advertising is there at all stages of the funnel.

Search Advertising 52

Search Advertising Advertising Education Brand Awareness 52

Single Grain

JANUARY 3, 2024

Loyalty and Advocacy : While not always included in every model, this stage focuses on turning customers into repeat buyers and brand advocates. Strategies here include retargeting ads, loyalty programs, and encouraging social shares or reviews. This creates a sense of urgency and provides an extra nudge towards making a purchase.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

MNTN

APRIL 17, 2024

It not only aims to drive immediate sales but also to build brand awareness , positioning a brand as a trusted leader in its market. Develop a Content Strategy Demand generation relies heavily on the content you craft to educate your audience and create brand awareness. Trust us, we use it ourselves!

Brand Awareness 52

Brand Awareness Audience Education Communications 52

Smart-Hub

MARCH 19, 2024

For the same reason, native ads help marketers drive brand awareness. In terms of use cases, display ads can be effective when the company has low brand awareness (for instance, when only entering the market). Works best for Retargeting campaigns and promoting those products that require engaging visual introduction.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

APRIL 24, 2023

The campaign was a remarkable success, exploding brand awareness and driving an impressive ROI for the airline company. These ads were designed to pique the interest of potential customers and educate them about HR-related topics. Message Ads: They then used message ads to directly invite those prospects to sign up for a demo.

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos. This leads us to our next point.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

AdvertiseMint

MARCH 18, 2024

It can engage and educate your audience at the same time. Regular engagement also helps humanize your brand, making it more relatable and approachable. Brand awareness and loyalty. Regular Facebook posts help increase your brand’s visibility. Use memes and GIFs.

Audience 52

Audience Conversion Retargeting Brand Awareness 52

Single Grain

JUNE 1, 2023

Aligning the messaging and branding between LinkedIn Ads and your LinkedIn Page can help your business create a cohesive and immersive experience for your target audience. Ads also offer the option to retarget the most qualified prospects who have previously interacted with your company’s page or website.

Conversion Rate 52

Conversion Rate Retargeting Conversion Audience 52

Single Grain

AUGUST 7, 2023

A great example of mobile advertising is Pond’s ad promoting their new Triple Charcoal cleansing technology to consumers in Indonesia: They used vertical video ads to educate the importance of cleansing the skin. While mobile ads can solve many problems in terms of increasing brand awareness and sales, they also come with drawbacks.

Advertising 52

Advertising Banner Mobile Ads Video Ads 52

Single Grain

APRIL 24, 2023

There are a couple reasons why this was so successful: First, the video is educational. Instead, they focused more on education and making their advertising strategy less demanding. Their goal was to not only enhance brand awareness, but listen to their audience. His conversion rate also increased from 1.03% to 6.74%.

CPL 52

CPL Food Conversion Rate Conversion 52

MNTN

SEPTEMBER 27, 2023

Define Your Target Audience Create an “ideal buyer” character or persona based on data and demographics for your product, including their age, gender, education level, geographic location, and so on. Previously, linear TV was used for top-of-the-funnel brand awareness.

Click Through Rate 52

Click Through Rate eCommerce Conversion Retargeting 52

Single Grain

FEBRUARY 22, 2024

Here’s a quick look: Demographic Information: Collect basic demographic information such as age, gender, location, education, and income level from your existing customer database, social media analytics (e.g., Remember, great content is a balance of visual appeal and educational value. Where do you find the necessary data?

eCommerce 52

eCommerce Marketing A/B Testing SEO 52