Martech

OCTOBER 17, 2023

Why influencers are B2B gold So, why the mad scramble for influencers, especially among B2B brands? Picture this: a respected voice in the room, who has already made friends with the very folks you’re trying to impress, raves about your brand. More reach generally equates to more brand awareness.

Marketing 125

Marketing Audience Brand Awareness ROI 125

Martech Series

NOVEMBER 15, 2022

It’s shorter and more focused than a virtual conference or a multi-session virtual event , designed to educate and engage, and typically free to attend. Because most webinars are free, organizers often use the event to raise brand awareness and demonstrate thought leadership. Know your personas.

Audience 88

Audience Education Impressions Conversion 88

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

DECEMBER 8, 2023

With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. Sources: LinkedIn , Google , Facebook CPC , Facebook CPM The table above shows the average Cost per Click (CPC) and average cost per 1,000 impressions, known as the Cost Per Mille (CPM).

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

MAY 11, 2023

Dive Deeper: 75+ CRO Statistics That’ll Help You Increase Sales in 2023 2) Digital Ads Reinforce Credibility and Brand Awareness There’s a lot of psychology that goes into seeing an ad online. Your target market may have no awareness of your brand when they first view one of your ads.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos. To date, the ad has 96K views.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Single Grain

APRIL 24, 2023

Thanks to their improved advertising efforts, Axure generated 1,113 leads from branded search alone and increased branded search impressions by 5,400%. There are a couple reasons why this was so successful: First, the video is educational. Their goal was to not only enhance brand awareness, but listen to their audience.

CPL 52

CPL Conversion Rate Food Conversion 52

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Want to see some proof? Why HubSpot? User analysis.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Martech Series

JANUARY 5, 2023

Its essential significance, however, is in the fact that it puts your company one step closer to generating more income and raising brand awareness at a reduced expense. Users have a better overall impression of your app after using it, increasing the likelihood that they will frequently use it again. Helps convert to sales.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

AdvertiseMint

SEPTEMBER 9, 2023

You’ll learn: What marketing and advertising awards are and why they matter The world’s top awards to target and win Tips for crafting submissions that impress judges How awards can propel your brand, agency business, or career Exciting new trends influencing awards And more. What makes a work award-worthy?

Advertising 52

Advertising Marketing Agency ROI 52

AdvertiseMint

NOVEMBER 3, 2023

Maximizing ROI: Every company’s PPC efforts should aim for the highest return on investment (ROI). ROI and Cost Management: Pay per click management, commonly known as PPC management, is no simple feat. The right PPC management ensures a good return on investment (ROI). Display Ads: Visual banners on websites.

SEO 40

SEO Click Through Rate CPM ROI 40

Martech

MARCH 22, 2023

Do it well, and you can generate leads and increase brand awareness. The benefits of using long-form content include SEO value, building trust in business relationships and educating the reader. Boosting your search rankings is one of the best ways to increase organic traffic and ROI.

Click Through Rate 124

Click Through Rate SEO Brand Awareness MarTech 124

Single Grain

APRIL 24, 2023

The campaign was a remarkable success, exploding brand awareness and driving an impressive ROI for the airline company. These ads were designed to pique the interest of potential customers and educate them about HR-related topics. Buzzvil analyzed the 5.4

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

MNTN

FEBRUARY 6, 2024

It also works cross-device, meaning that the platform tracks users visiting your brand’s website after viewing OTT ads until they finally convert on your website. We have worked with global movie studios looking to drive brand awareness for their latest releases, through to retailers and F&B (food and beverage) brands.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

JUNE 3, 2021

SEM skills to improve the ROI of the different digital marketing campaigns. Analytics skills to work with several marketing tools and analyze the ROI of different digital media campaigns. Regular optimization of ad copy based on campaign analytics is crucial to increase the ROI. Manage Daily Operational Aspects of the Team.

Marketing 98

Marketing SEO ROI Non-Profit 98

Karola Karlson

FEBRUARY 1, 2021

Usually, campaigns with broad target audiences optimized on Reach (Brand Awareness or Traffic campaigns) have lower cost per 1,000 impressions. Impressions – Your Facebook ads will be delivered to as many people as many times as possible while staying within the limits of your advertising budget. or even €1.25.

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

FEBRUARY 24, 2023

Their SEO and SEM professionals can elevate your online revenue by cutting down your ads spending and increasing your ROI. They focus on minimizing cost per lead and cost per order to deliver the highest ROI on your B2B marketing campaigns. million impressions , 15.8 million impressions , 3.5 Why Choose Single Grain?

Agency 59

Agency Marketing SEO Conversion Rate 59

Single Grain

JUNE 1, 2023

With its unique targeting capabilities, a robust selection of ad formats, and impressive conversion rates, advertising on this professional-focused platform offers a wealth of opportunities for businesses to achieve their digital marketing objectives.

Conversion Rate 52

Conversion Rate Retargeting Conversion Audience 52

Lemonads

DECEMBER 24, 2020

Brand awareness? 2nd Type of TikTok Ads: Branded AR content Branded AR content will allow your ads to also appear as branded stickers, lenses, and other types of AR content, to lure TikTok users to use them in their videos! It’s important to have concrete objectives when you’re creating a Branded Hashtag Challenge.

Brand Awareness 52

Brand Awareness Audience Education Impressions 52

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

AUGUST 24, 2023

Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — Getting your articles to rank high in search isn’t just about building brand awareness or getting more page views. You can target by gender, education level, income, location, and interests.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

JANUARY 16, 2023

93% of marketers agree that video has helped them increase brand awareness. 88% of video marketers are satisfied with their video marketing efforts and the ROI generated from them. Video marketers get 66% more qualified leads per year (likely because of the quality of education that video content provides). Lemon Light ).

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

OCTOBER 11, 2019

Dive Deeper: What’s the ROI of Throwing a Live Event? When it comes to driving awareness of and exposure to a brand, word-of-mouth marketing still reigns supreme. Feel educated on a certain topic? Is this in line with your brand persona ? 2) Encourage Word-of-Mouth Marketing. Do you want them to have fun?

Pop-Up 101

Pop-Up Marketing ROI Banner 101

Single Grain

MARCH 14, 2022

Community management helps to educate a vast network of customers and investors who are present in different online communities across several social channels. Community management agencies create robust growth strategies to reap the highest ROI for your crypto organization. Book My Free Crypto Marketing Consultation . Blockgeeks.

Agency 52

Agency Media SEO Marketing 52

Single Grain

SEPTEMBER 14, 2022

Around 52% of people want to join the metaverse for work-related purposes, followed by art and entertainment, money investment, education, online dating, gaming and adult entertainment: The metaverse includes augmented and virtual reality (AR and VR) tech, and 1.7 74% of American adults are joining or considering joining the metaverse.

Agency 59

Agency Marketing SEO Real Estate 59

Single Grain

MARCH 7, 2022

It consists of a set of strategies that a crypto PR agency uses to get the message out, streamline announcements, establish brand awareness and goodwill, and educate users about the different crypto products and their value. The company is named one of the top crypto marketing agencies by BTC Peers with a strict ROI focus.

Agency 52

Agency Public Relations SEO Brand Awareness 52

Single Grain

JANUARY 15, 2020

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Not only would 70% of people rather learn about products through content, but content marketing delivers a higher ROI than paid ads. Here are some tips to help generate leads via content marketing at a better ROI.

Media 132

Media Marketing SEO ROI 132

Ad Beat

SEPTEMBER 25, 2019

According to Rascoff —something that he also repeatedly told the company’s investors—Zillow, despite being the “largest web and mobile player in their category” had little to no brand awareness. “88 88 percent of Americans can’t come up with Zillow when asked to name a real-estate-related website,” he said. 2016: “Home”.

Real Estate 52

Real Estate Brand Awareness Impressions Non-Profit 52

Single Grain

FEBRUARY 16, 2022

Here are the top reasons why you should promote your NFTs: Build Brand Awareness : NFT marketing helps you present your NFT collectibles to your target audience. Boost Revenue: NFT advertising helps you expand your reach and educate new audiences about your projects, thereby increasing the chances of a sale.

Marketing 52

Marketing SEO Education Audience 52

Single Grain

OCTOBER 20, 2020

Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. Pretty impressive. Thanks to HubSpot, you can get clear projections on what kind of ROI to expect from your efforts.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

FEBRUARY 10, 2020

Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. The buyer’s journey is their route to that conversion, as they research your products or services, compare them with competing alternatives, and educate themselves before making a final purchase decision. Attribution Models. Editorial Calendar.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

DECEMBER 6, 2019

Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever. Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos). 8) Social Messaging Apps.

Marketing 145

Marketing SEO Conversion Audience 145