Remove Brand Awareness Remove Conversion Rate Remove Fashion
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AR Experiences That Boosted Conversion Rates by 189%

Single Grain

The results speak for themselves: properly implemented AR experiences have boosted conversion rates by as much as 189% across various industries. At Single Grain, we’ve helped numerous brands implement AR strategies that dramatically improve their conversion rate optimization efforts.

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Move Over, Brand Awareness: Performance is Stealing the (TV) Show

MNTN

Upfront season is here again, and with it comes the usual discourse about how advertisers can maximize brand awareness against all this new content. Across Fashion & Apparel, Home & Garden, and Travel verticals, all saw increased performance metrics within the past year. And they’re winning with performance.

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Top TikTok Marketing Trends Reshaping Brands in 2025

Single Grain

TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content. Conversion-Focused Campaigns Deliver Remarkable ROI TikTok has evolved into a powerful conversion driver.

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Impact of AR on Consumer Purchase Decisions

The Ad Tech Blog

Increased Conversion Rates: Businesses using AR have reported higher conversion rates as consumers can visualize products in their own environment before purchasing. Fashion and beauty brands offer virtual try-ons, allowing consumers to see how a particular makeup look or clothing item would appear on them.

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How Immersive Experiences Are Revolutionizing Marketing

Single Grain

Brands using immersive product demonstrations during launches experienced a 22% higher conversion rate, demonstrating the tangible business impact of these interactive experiences. In an era where conversion optimization often focuses on incremental gains, a double-digit lift is remarkable. million in virtual item sales.

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Ecommerce Conversion Funnel: What Is It & How Does It Work

MNTN

A marketing funnel maps the customer journey, guided by marketing efforts, from brand awareness to conversion. Improved Customer Journey Mapping A conversion funnel helps you understand how customers interact with your brand at each stage, from awareness to purchase. How Does a Conversion Funnel Work?

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What Is Live Stream Shopping?

Single Grain

” Live shopping can be anything from a fashion show to celebrities reviewing their favorite product, which encourages viewers to purchase the same item in real time: This trend is experiencing explosive growth in the Chinese market with a projected value of $15.9 billion by 2020 , up from just $1.8 billion in 2015.

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