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As Canva targets enterprises, it risks losing SMBs due to higher prices

Martech

“As we’ve grown, we’ve recognized a major opportunity in helping businesses thrive through effective visual communication, and [the new] campaign reflects that shift.” This month it rolled out the multichannel campaign “Love Your Work” to increase brand awareness at the corporate level.

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The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

” M6 Publicit Partners with Nomalab for Video Ad Delivery M6 Publicit, the French broadcasters sales house, has partnered with media production platform Nomalab for delivery of its video ads across linear and addressable TV, as well as the M6+ streaming service.

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Upper-Funnel vs. Lower-Funnel Marketing: What’s the Difference?

MNTN

Strategies for Top-of-Funnel Marketing Because your goal with top-of-funnel marketing is to generate leads and draw people to your brand, strategies at this stage are primarily aimed at helping people find you and learn more about you. Strategies at this stage involve setting yourself apart and proving your case as the best brand.

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B2B marketing on TikTok: What you need to know

Martech

Dig deeper: Behind the scenes of Betterments B2B brand awareness campaign B2B use cases Here are some specific use cases for B2B companies on TikTok: Showcase brand personality: While keeping the brand voice, showcase the company’s personality and values in a genuine and relatable way. In total, brands spent $4.8

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How To Increase Brand Awareness with Facebook

AdvertiseMint

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns.

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8 Benefits of Video Ads: Why You Need Them in Your Advertising Strategy

Single Grain

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

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Brands only have 1.7 seconds to grab attention with video ads. Here’s how to do it

Ad Beat

percent of respondents admitted they always skip in-app video ads if there’s the option to do so after a certain time period, while just 19.7 percent said they don’t skip ads that are relevant to them. That way, even if the viewer skips your ad, they’ll still remember your brand name. Makes sense, right?