Automatad Inc.

OCTOBER 26, 2023

Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. Video Ad Monetization: What Is it? In simple terms, it’s the art of making money from video advertisements displayed on your website. Consider out-stream and interactive ad formats.

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Monetize More

FEBRUARY 24, 2023

CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Though the two are used interchangeably across the digital media industry. It effectively indicates what a publisher makes from their site’s total traffic. When comparing RPM and CPM, there are a few clear distinctions to make.

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Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech?

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RevX

MAY 5, 2022

Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply chain visibility are some factors that stand between the advertiser and their campaign’s ROI. Why do we need transparency in mobile advertising?

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InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S.

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Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? That was seven years ago!

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Digiday

JANUARY 22, 2023

Some agencies and digital studios are creating virtual influencers for social media and brands, claiming younger audiences share a strong connection to these fictitious characters. Codeword, which is part of WE Communications, said the goal is to explore what human and AI collaboration could look like in the agency world.

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Automatad Inc.

DECEMBER 1, 2023

Video ads are the best source of revenue, and you should keep it flowing with practical tips and recommendations in this blog. What Is Video Advertising? This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate.

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Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? That was seven years ago!

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Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? That was seven years ago!

Advertising 52

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Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? That was seven years ago!

Advertising 52

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Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? That was seven years ago!

Advertising 52

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InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? GET REPORT Programmatic Ads: A Definition Anytime you sell or buy digital ads using machines or through any kind of automation, that’s considered programmatic advertising.

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InMobi

DECEMBER 26, 2019

Is 2020 the year that digital out of home (DOOH), over-the-top (OTT) and connected TV (CTV) advertising finally goes big ? Expect both connected TV advertising and OTT advertising to grow by leaps and bounds in 2020. All signs point to a resounding yes. This is why it’s often also called smart TV.

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InMobi

SEPTEMBER 11, 2019

To go over the differences between these two types of DSPs and to determine which one is right for your digital advertising and programmatic media buying priorities, check out this Whiteboard Wednesday video : Video Transcript All DSPs are not the same. Let’s dive into what these terms mean. What is a DSP Anyway?

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VideoWeek

FEBRUARY 17, 2023

Over the past year, we’ve worked closely with the industry to gather feedback and begin testing these new technologies,” Google said in a blog post on Tuesday. In this week’s Week in Review: Warner Bros. Discovery plans a FAST service, Google rolls out Privacy Sandbox on Android, and TikTok moves to comply with European data regulation.

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Automatad Inc.

NOVEMBER 23, 2023

Imagine your SSP as a digital auctioneer, hosting lightning-fast auctions whenever someone lands on your site. It’s scanning your website visitors, figuring out what they fancy, and then it’s auction time. It’s scanning your website visitors, figuring out what they fancy, and then it’s auction time.

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InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. How to More Effectively Fight All Forms of Fraud What can brands do to more efficiently protect their in-app ad spend from fraud in 2020?

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InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

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VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. Top Stories. Nielsen’s MRC Accreditation Remains Suspended. Nielsen has been working to restore its reputation, primarily through its cross-media measurement tool Nielsen One.

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Monetize More

OCTOBER 20, 2022

It’s what is known as a high-impact ad unit and is often placed at the top of the page to be seen immediately by the user when visiting the web page. The ad unit is popular among publishers and advertisers alike. The ad has high viewability rates, especially when used at the top area of a web page. Click Here To Enroll.

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Smart-Hub

APRIL 12, 2024

Monitoring advertising KPIs and metrics is key to making data-driven decisions and improving campaigns’ performance. Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner. Clicks Among the key digital ad metrics, clicks indicate the number of users who clicked on an advertisement.

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Automatad Inc.

JANUARY 13, 2023

Share Tweet Share Digital advertising works wonders when it comes to influencing the buyer’s purchase decision or increasing brand awareness. Thus, it’s no surprise that brands invest heavily in online advertising to reach targeted customers. What Is CPM? It is important to note that CPM only accounts for viewability.

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VideoWeek

JUNE 2, 2023

In this week’s Week in Review: Barb chart’s a fall in UK SVOD subs, IPG looks at quantum computing’s use cases in advertising, and Twitter’s content moderation chief steps down. Top Stories UK SVOD Subs Fell in Q1 Despite Gains for NOW, Apple TV+ The number of UK households with access to an SVOD service (19.08

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MNTN

JANUARY 19, 2024

What Is Lead Conversion Touch Attribution? In the labyrinth of modern marketing, every interaction has the potential to be a significant moment of change. Uncovering the touchpoints with the most influence, however, demands precision and insight. Consider lead conversion touch attribution, for example.

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AdvertiseMint

OCTOBER 19, 2023

With the rapid growth and evolution of the digital landscape, the language of advertising and marketing has expanded, introducing many new terms and metrics that businesses and marketers need to understand. What is the definition of an impression in the context of digital marketing? ” 1.

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Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. Monetization allows targeted advertising; with its help, advertising technologies are developed, various innovations are introduced, and data is collected.

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Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smaato Real-time mobile advertising company with a vast network of publishers, advertisers, and access to over 1 billion global users.

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Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. The Display Lumascape is also known as the Luma Landscape.

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VideoWeek

OCTOBER 20, 2023

There has been an unprecedented decline in the TV advertising market,” Habets told a press conference at MIPCOM. But that is why we are pivoting so much on building Joyn and our other digital assets. Digital revenues are growing at double digit growth despite the decline in the TV market.”

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Smart-Hub

JANUARY 23, 2023

So, what is programmatic advertising? This graph clearly shows that even though the percentages are not increasing fast, the spending on programmatic advertising is growing every year. In this article, we will give you some important tips on getting started with programmatic advertising and making money from it.

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Automatad Inc.

FEBRUARY 9, 2023

Share Tweet Share The digital advertising ecosystem is full of acronyms. So obviously, you often face nail-biting moments when you see different metrics being used to measure the performance of your online advertising campaigns. This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM.

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Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

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Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Not really. The first result we see is a native ad from Dell.

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VideoWeek

SEPTEMBER 1, 2023

VAB Accuses Nielsen of Tipping Scales in Amazon’s Favour The Video Advertising Bureau (VAB) has asked Nielsen not to go ahead with plans to incorporate Amazon’s own data into its measurement of some of Amazon’s programming, saying that Nielsen risks tipping the scales in Amazon’s favour.

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Single Grain

AUGUST 23, 2019

What do stories have to do with marketing? What Is Storytelling? What do marketers want from their campaigns? People love to see, read or hear stories because it creates a human connection based on empathy. The best marketers in the world leverage the power of storytelling to improve branding and conversion rates.

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InMobi

NOVEMBER 13, 2018

For brands, there are many top mobile app advertising benefits. In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general managers of advertising more generally. They have a short shelf life.

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