Automatad Inc.

NOVEMBER 20, 2023

This blog explores preferred deals, breaks down the steps to set preferred deals in GAM, and gives tips for effective preferred deals and suggestions for when you can choose preferred deals. What Is Preferred Deal? You set a fixed CPM for inventory, which the advertiser is ready to pay for the first look. There is no auction.

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Brid.tv

MARCH 28, 2023

But what is programmatic direct exactly and how does it work? Table of Contents What Is Programmatic Direct? What Is Programmatic Direct? Usually, a publisher and an advertiser establish contact through an ad network, and the publisher offers a piece or package of ad inventory for a certain CPM.

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Smart-Hub

OCTOBER 3, 2023

Precision targeting, especially behavioral targeting, adds another layer of sophistication. Allows for improved quality control through auction-based selection and targeting. Pricing Cost-per-impression (CPM) or cost-per-click (CPC) pricing models. Cost-per-mille (CPM) or cost-per-click (CPC) based on real-time bidding.

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YieldBird

MAY 26, 2023

What will be the results? Let’s have a candid discussion and we will tell you, what we can do for you. The article was originally posted on 6.10.2016 Ad blocker is of the most heavily discussed topics by publishers worldwide. Because more and more users are running it on their devices. And is it really that big of an issue? Contact us!

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Mediavine

FEBRUARY 8, 2024

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. What might cause some disparity from these predictions? In compiling this calendar, we’ve taken data from the past several years to make our best guesses as to how each day of 2024 should play out in terms of ad performance.

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Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. Google is enabling more privacy-focused targeting with Privacy Sandbox and its Application Programming Interfaces (APIs). So, let’s dive in.

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Monetize More

JULY 19, 2022

This blog post is going to explain how server-side header bidding works and its primary benefits. What is Server-Side Header Bidding? Informational campaigns targeting a general audience or video ads often deliver the best results with this setup. Stay tuned! This ensures publishers get the best bids thus maximizing ad revenue.

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Smart-Hub

NOVEMBER 6, 2023

Get a Consultation For Free Contact us Defining Direct Advertising Direct advertising, in its essence, is a marketing strategy that involves businesses communicating directly with their target audience. Get a Consultation For Free Contact us What is the difference between direct media buying and programmatic media buying?

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Automatad Inc.

NOVEMBER 8, 2023

In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. It is a $600 billion question demanding a clear explanation of what it is, how it works, why publishers should use it, its benefits, and everything else.

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Brid.tv

MARCH 2, 2023

With multiple video ad formats at their disposal, publishers face the challenge of finding out what works best for their website or app. Table of Contents [ hide ] What Are Outstream Video Ads? Table of Contents [ hide ] What Are Outstream Video Ads? In-Content — These ads appear as the user scrolls down through the text.

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YieldBird

MAY 26, 2023

What will be the results? Let’s have a candid discussion and we will tell you, what we can do for you. The article was originally posted on 6.10.2016 Ad blocker is of the most heavily discussed topics by publishers worldwide. Because more and more users are running it on their devices. And is it really that big of an issue? Contact us!

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Monetize More

JUNE 22, 2022

From blogs to Snapchat ads, these ad formats are hard to miss! They have a CPM-based revenue model, but they do not reveal how much money they give to their publishers. CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system.

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Lemonads

SEPTEMBER 13, 2020

What is real-time bidding and how does it work? Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales! So, let’s get started and delve into the RTB world by overviewing: What is RTB? What does this mean?

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InMobi

JANUARY 22, 2019

In-app ad rates can vary depending on a variety of factors including ad types, where the ad is run, what ad revenue-sharing agreements are in place, who is supposed to see the ad, whether the goals are of the ad campaign is to generate revenue or just increase brand recall, etc. Let’s break down the most common ones out there today.

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Automatad Inc.

DECEMBER 1, 2023

Video ads are the best source of revenue, and you should keep it flowing with practical tips and recommendations in this blog. What Is Video Advertising? Since video ads are highly efficient, their CPM value is high and has more demand. Out-stream video ads give a meaningful interaction with targets. recruitment ad.

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InMobi

JUNE 5, 2019

Everybody’s heard about CPC, CPM, CPI and all of the kinds of bidding in the programmatic world, but what in the hell is CPX bidding? What we see here at InMobi is that most of the marketers we work with are gravitating towards what we refer to as the CPX bidding model. What is X? X is a business outcome.

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Monetize More

MAY 20, 2023

However, what do you do when you can’t use the network to monetize your traffic? They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPM rate with a 100% fill rate. It also comes with advanced content targeting and brand safety filtering features. Whatever the reason, all is not lost.

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Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. We’ll cover: What is adtech? What is the future of adtech?

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Lemonads

JUNE 16, 2020

But to do so, let’s start by defining what a lead is. What does lead generation mean? What is the lead? What is lead generation? In this article, we will define with detail lead generation. In marketing, those leads are generally gathered in a contact list or an e-mailing list.

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illumin

SEPTEMBER 14, 2018

There are countless considerations, including creative size and format, channels of use, cost, targeting, data, and etc! What Kinds of Goals Can You Set? A great tool to use to determine what metric can be used to achieve various goals is the goal and metric matching board. Impressions (CPM). Complimentary KPI.

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RevX

FEBRUARY 6, 2022

This blog explores mobile app retargeting and discusses some of the best strategies to use during this Valentine's Day to re-engage your users and successfully win them back. What is Mobile App Retargeting? Mobile app retargeting refers to specific ad campaigns targeting users who previously visited or downloaded your mobile app.

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Automatad Inc.

NOVEMBER 23, 2023

What is AdTech? They have valuable user traffic and customer data, which can be accessed by the brands and services to reach their targets. They reach their target audience by displaying ads on the website or app with potential traffic and user data. It is not highly targeted. The list is below.

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Digiday

SEPTEMBER 13, 2022

Advertisers know what they’re getting with their OOH media buys in terms of spend and return on investment, as opposed to the rising CPMs and saturation of the digital advertising marketplace. It’s more about those channels being better together — out-of-home supporting what you’re doing in digital,” said Chong.

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Lemonads

AUGUST 10, 2020

Our AdNow review will dive through the potential of its advertising platform with prices, tips, pros & cons covering targeted personalized information for advertisers and publishers! AdNow ads are available for several devices with various screen sizes such as mobile, tablet and also desktop. Take a look at their audience profile!

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RevX

NOVEMBER 22, 2021

Programmatic retargeting allows you to target users who have or had already downloaded your app and could be interested in booking future trips or looking at travel content. Programmatic retargeting provides apps with the ability to precisely target consumers based on their interests and past behaviors across devices.

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Automatad Inc.

OCTOBER 26, 2023

Video Ad Monetization: What Is it? Now that you know what video ad monetization is, let’s learn how you can make the most of it. Now that you know what video ad monetization is, let’s learn how you can make the most of it. Share Tweet Share Are you a website owner looking to supercharge your ad revenue?

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Lemonads

SEPTEMBER 18, 2020

Our AdsKeeper review will dive through the potential of its advertising platform with all you need to know , covering targeted personalized information for advertisers and publishers! So, let’s check out some AdsKeeper Ads and see what they’re talking about! What Is Native Advertising?

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RevX

APRIL 5, 2022

What are you trying to accomplish? Or do you need to define more specific targets to achieve the results you desire? Picking the right target audience is one of the core functions of a DSP. So, expect DSPs to offer audience segmentation targeting features. Do you want to reach a broad audience? 1) Campaign Management.

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InMobi

JULY 24, 2019

And now that header bidding is available in-app, app publishers and developers can more effectively ensure they are getting quality inventory in their available ad space and obtain better insights on their target audiences. Interested in learning more about in-app header bidding? Transcript Hello old friend. My name is Chas Castell.

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RevX

MAY 5, 2022

But what is holding them back from demanding transparency? Popular Posts Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns. is assessed.

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Karola Karlson

JANUARY 16, 2021

Let’s see what different resources suggest. Another important advertising cost metric that many advertisers keep their eye on is the CPM – cost per 1,000 views. . In March 2021, the average Instagram CPM was between $2 – $20. Instagram ads CPM in 2021. How much does it cost to advertise on Instagram?

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Lemonads

DECEMBER 23, 2020

This is the reason why the RTX Platform supports a wide variety of pricing models so that affiliates can pick and choose what type of bidding is more suitable for their campaigns. In this review, we’ll take a look at RTX Platform and tell you why it’s one of the most exciting push ad networks available today.

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RevX

AUGUST 17, 2021

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. On the contrary, food delivery has seen an ongoing activity during times of lockdown.

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Automatad Inc.

NOVEMBER 23, 2023

It’s scanning your website visitors, figuring out what they fancy, and then it’s auction time. It’s scanning your website visitors, figuring out what they fancy, and then it’s auction time. This blog is the ultimate guide on supply-side platforms (SSPs). What Are Supply-Side Platforms?

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Lemonads

JUNE 22, 2021

Our RevContent Review will not only uncover the potential of its advertising platform with features, tips and prices but you’ll be fully covered with targeted personalized information for advertisers and publishers ! Let’s check out some RevContent Ads and see what they’re talking about! How are they fixing “Content Recommendation”?

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RevX

JANUARY 27, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. In reality, this is when app marketers should invest in it. Want to keep a healthy app user base?

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Lemonads

FEBRUARY 2, 2021

What You Need to Know About Airpush Airpush is one of the oldest and most renowned mobile ad networks out there. According to Airpush, publishers can make up to 30 times more monetizing traffic using the network’s push ads when compared to conventional CPM. So, we understand the importance of finding the best mobile ads network.

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