illumin

NOVEMBER 7, 2023

For advertisers and brands, understanding that path or journey involves examining the consumer’s shopping habits, analyzing their behavior, and – in the end – helping the consumer find what they are looking for. What is a customer/consumer journey? What is journey advertising? What is journey marketing?

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Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. What is Ad Tech?

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Paleo AdTech

DECEMBER 10, 2023

What followed was “a masterful management job,” led by new CEO David Rosenblatt , who pared down a “sprawling” product portfolio, divesting non-ad related businesses like email and search; reorganized the engineering team along agile lines; and energized a spiritually depleted post-crash culture.

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Automatad Inc.

NOVEMBER 23, 2023

What is AdTech? They help them analyze, strategize, and deliver better digital advertising campaigns. The key players on the source and demand side are publishers, advertisers, users, and adtech providers. Advertisers: Brands, services, and marketers are a few examples of advertisers. The list is below.

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Smart-Hub

DECEMBER 10, 2021

What appeals to you when you come across a series of ad campaigns? Or a video description showing you what the product can do? In a reported survey aggregating the current trends in advertising, this same question was posed to an audience, and 72 percent of respondents preferred a video ad over other forms of advertisement.

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Paleo AdTech

MARCH 17, 2023

What followed was “a masterful management job,” led by new CEO David Rosenblatt , who pared down a “sprawling” product portfolio, divesting non-ad related businesses like email and search; reorganized the engineering team along agile lines; and energized a spiritually depleted post-crash culture.

Header Bidding 59

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InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Let’s dive into what these terms mean. An omnichannel DSP is meant to be a one-stop solution designed to work across a variety of channels like desktop, video, audio, OTT, etc.

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Smart-Hub

OCTOBER 24, 2022

After all, the impermanence of the world has recently reached the point where we do not know what will happen the next day or the next hour and whether it can turn our whole life upside down, as it has happened several times in recent years. If everything else is equal, this should lead to a higher return on advertising investment (ROAS).

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Smart-Hub

AUGUST 2, 2022

Moreover, some companies allow you to outstaff, fully support and effectively develop advertising campaigns. What kind of business needs White label solutions? What is the role of white-label ad operation team? Thus, we launched an outstaffing service for SmartHub white label programmatic platform owners.

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Smart-Hub

OCTOBER 15, 2023

The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. What is white label service? In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech.

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Digiday

JULY 27, 2022

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. Programmatic ebbs and slows. Big Tech sees weak advertiser demand. Q2 was rough but then Q3 bounced back.

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Smart-Hub

JANUARY 13, 2023

The landscape of the digital advertising market is changing so rapidly that the world has begun to feel the lack of specialists to develop new solutions. What is White Label: Focus on Competencies. For instance, a company has an advertising business and decides to join the real-time bidding. Today, the U.S. Pressure Off.

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Smart-Hub

NOVEMBER 1, 2023

Nowadays, online advertising sells better than any billboard. Let’s discover what are those formats you can capitalize on and how to leverage them in your SmartHub. Videos Videos aren’t new mobile advertising formats but they are vibrant and engaging form of advertising that delivers content in a visual and auditory format.

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Smart-Hub

DECEMBER 8, 2023

The AdTech industry is undergoing one of the most transformative processes — rejecting third-party data in the programmatic ecosystem. The programmatic advertising ecosystem is a complex environment consisting of many elements. The programmatic advertising ecosystem is a complex environment consisting of many elements.

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Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

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Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. In this blog post, we cover their main reasons for developing this AdTech platform. billion by 2029.

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Smart-Hub

JANUARY 23, 2023

Spoiler alert: you have probably already seen programmatic ads in one way or another, even if this is the first time you’ve seen this word combination. So, what is programmatic advertising? This is not programmatic. This is programmatic. Let’s look at some simple examples.

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Single Grain

JULY 17, 2023

But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Programmatic advertising offers a new solution for businesses and advertisers. Work With Us What Is Programmatic Advertising?

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Smart-Hub

DECEMBER 18, 2023

Programmatic advertising offers multiple ways to purchase ad placements, but RTB is the most popular option. What are different margin types? What mistakes to avoid? So, let`s explore the nuances of RTB programmatic advertising and gain insights on how to make the best of it. What does RTB stand for?

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Basis

JUNE 27, 2022

The images and advertisements that flood our social media feeds, the apartment maintenance team revving up the weedwhacker just as we sign on to a Zoom meeting, our pets softly snoring as we write a blog about podcasts…but I digress. Why does this constant state of stimulation matter, specifically for advertisers?

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Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Read this blog post to learn about the process of building a DSP. How Does a DSP Work?

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Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? Who is SmartHub for, and what results does it bring to its clients? What does SmartHub do? Who is SmartHub for?

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Single Grain

NOVEMBER 14, 2023

Work With Us What Is AI Marketing Automation? Programmatic Advertising : Automates the buying of ad space with data. ? Increased efficiency: AI can automate many repetitive and time-consuming marketing tasks, such as sending emails, creating social media posts and managing advertising campaigns.

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VideoWeek

AUGUST 26, 2022

” DoubleVerify claims the new variant will have cost advertisers up to $10 million in wasted spend this year. Last month the French authority expressed misgivings over the impact the proposed merger would have on TV advertising, as the combined entity would control approximately 75 percent of the market. The Week in Tech.

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Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

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SODP

FEBRUARY 12, 2020

We know that one of the biggest obstacles to the development and maintenance of strong digital publishing is time; since content and relationship development is critical to success, learning how to use programmatic advertising to make your paid efforts more efficient can be a good idea. What is Programmatic Advertising?

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Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. A brief history of digital advertising — from the very first online ad to today.

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Single Grain

MAY 17, 2023

In this blog post, we’ll reflect on some hallmark luxury brand ads and the spirited thought that went into making them. Let’s take a look at some examples to demonstrate what we mean. Creating compelling ads is a unique challenge for the luxury product and services industry. Luxury buyers don’t want a bargain.

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Single Grain

DECEMBER 27, 2019

Small Biz Genius claims that in 2006 just 22% of Americans knew what podcasting was, but today 70% of U.S. In 2020, the podcast industry is going to grow even faster with a flurry of advertising activity and technological changes, which is great news for content creators and listeners alike. Does Podcast Advertising Actually Work?

SEO 23

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VideoWeek

MAY 26, 2023

” ITV Offers Free Outcome Measurement with Geo-X British broadcaster ITV this week announced the launch of Geo-X, a new consultancy service which will provide free outcome measurement for advertisers. The service looks designed to attract new brand spend into TV, proving the efficacy of TV advertising in driving results.

Viewability 52

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Single Grain

JULY 19, 2019

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. Get A Free Consultation. 1) SEO A/B Split Testing.

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Single Grain

JULY 19, 2019

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. 2) Programmatic Advertising.

Marketing 108

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Single Grain

DECEMBER 6, 2019

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. 2) Programmatic Advertising. will be programmatic by 2020.

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Single Grain

NOVEMBER 28, 2023

From the immersive realms of the Metaverse and Augmented Reality to the precision of Programmatic SEO and Hyper-Personalization through Big Data, this article will walk you through 23 of the latest (some aren’t new, but they continue to be important) digital marketing trends you can’t ignore. Herein lies the opportunity.

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