Automatad Inc.

NOVEMBER 9, 2023

Header bidding (HB) is a proven way to quench these two demands and gives the publishers a chance to get out of walled gardens. It is said to improve revenue more efficiently than header bidding. Its arrival induced many questions, like how a unified auction is different from header bidding and which is optimal to use.

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Smart-Hub

DECEMBER 18, 2023

What are different margin types? What mistakes to avoid? Book Your Free Consultation Spot Request a Callback What Does RTB Mean? What does RTB stand for? In turn, advertisers bid on the inventory. The highest bid wins. What is RTB in marketing? So, how does ads bidding work?

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Automatad Inc.

FEBRUARY 1, 2024

Today, in this blog, we will see the handpicked ad loading optimization strategies that suit publishers of all scales. What Is Ad Loading Time? The ad load time refers to the time taken to deliver the ad to the user’s device (desktop or mobile) after initiating the ad request to the server. So let’s get started.

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Brid.tv

NOVEMBER 18, 2022

There are many steps and parties in the ad buying and selling process, and a header bidding wrapper is one of them. In today’s blog post, we tackle header bidding wrappers, the technology behind them, and how to choose the right one for your business. hide ] What Is a Header Bidding Wrapper? Table of Contents.

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Clearcode

OCTOBER 24, 2023

Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. In this blog post, we’ll discuss the pros and cons of building a bidder or a DSP for advertisers, brands, and tech companies. What Is a Demand-Side Platform (DSP)? A bidder is a key component of a DSP.

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Automatad Inc.

JANUARY 23, 2024

This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. So, let’s dive in.

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Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Prebid has introduced a revolutionary technology that enabled simultaneous bidding in unified actions that raised the efficiency of bidding tenfold.

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Clearcode

JULY 13, 2023

SSPs are crucial for publishers, facilitating real-time bidding for display, mobile, and video ads, advancing ad targeting, maximizing revenue, and offering in-depth analytics. Table Of Contents What Is a Supply-Side Platform (SSP)? What Is an Ad Exchange? What’s the Difference Between an SSP and Ad Exchange?

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Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences.

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Marketing Brand Lift Conversion Rate Brand Awareness 105

Automatad Inc.

NOVEMBER 8, 2023

In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. It is a $600 billion question demanding a clear explanation of what it is, how it works, why publishers should use it, its benefits, and everything else.

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Smart-Hub

SEPTEMBER 26, 2022

Smart algorithms in ad tech have a paramount role since it is the core of all processes that increase bidding effectiveness, improve ad delivery, and maximize the income you receive as a marketplace owner. As bidding will turn more successful, it means that more traffic will be purchased in your marketplace so it will generate more profits.

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Monetize More

NOVEMBER 8, 2022

But when you understand what bidflation really is — and how it’s costing some major publishers millions of dollars in lost revenue — you need to pay attention. This blog post breaks down what Bidflation is and how publishers can stop losing money from it. What is Bidflation?

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Monetize More

JANUARY 12, 2023

Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This blog post breaks down how publishers can monetize their unfilled impressions and maximize ad revenue through it. It pushes RPMs up in every ad request, without manual intervention. It might require some development work.

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Smart-Hub

NOVEMBER 25, 2022

What is SSP and how does it work? Originally it would go like this: the user visits the webpage, the publisher is informed about available impression; the SSP forms a bid request that contains the data about the user as well as essential information about the ad placement. The bid request that won, is sent to the DSPs.

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Smart-Hub

OCTOBER 18, 2022

When it comes to header-bidding auctions Prebid is a star of technology because it seamlessly enables unified auctions. This also allowed supply partners to receive an additional influx of money as they started connecting external demand through header-bidding auctions. What is Prebid, Prebid.js and Prebid Server?

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InMobi

SEPTEMBER 14, 2021

For these publishers and developers, what does it look like to monetize with InMobi? What kind of ad revenue are they seeing, and how does InMobi fit into broader app monetization strategies? What kind of ad revenue are they seeing, and how does InMobi fit into broader app monetization strategies? Let’s take a look.

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Automatad Inc.

OCTOBER 26, 2023

Video Ad Monetization: What Is it? Now that you know what video ad monetization is, let’s learn how you can make the most of it. Now that you know what video ad monetization is, let’s learn how you can make the most of it. Share Tweet Share Are you a website owner looking to supercharge your ad revenue?

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Smart-Hub

DECEMBER 8, 2023

Programmatic Advertising Ecosystem: What is It? Ad exchange, in turn, utilizes mostly real-time bidding (RTB) technology to display relevant ads to targeted groups of users. The AdTech industry is undergoing one of the most transformative processes — rejecting third-party data in the programmatic ecosystem.

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Mediavine

OCTOBER 18, 2022

What is PubNation, and why did we build it? What are its similarities and differences with traditional Mediavine Ad Management? What is PubNation? If you advertise with a Mediavine site, you know that’s what you’re getting. PubNation vs. Mediavine Ad Management: What Will Performance Be Like?

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Automatad Inc.

NOVEMBER 20, 2023

This blog explores preferred deals, breaks down the steps to set preferred deals in GAM, and gives tips for effective preferred deals and suggestions for when you can choose preferred deals. What Is Preferred Deal? In any of the two cases, both parties will start negotiating the campaign terms according to the line item.

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Monetize More

MAY 30, 2023

AdMob Google-owned network serving over 200 billion ad requests monthly, with features like cross-selling other apps, direct deals with advertisers, and auto-updates through Google Play services. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

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Ad network Mobile Ads Ad Exchange Fill rate 97

InMobi

JULY 24, 2019

There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Interested in learning more about in-app header bidding? My name is Chas Castell.

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Header Bidding CPM Ad network Fill rate 52

Monetize More

DECEMBER 13, 2022

When it comes to video monetization, Pod Bidding is a force to be reckoned with. In fact, Pod Bidding is easily the most widely used video ad format for publishers and live streamers alike. The blog post breaks down how pod bidding works and what publishers can do to 10x their ad revenue from pod bidding.

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InMobi

JUNE 4, 2019

While the integration covers both viewability and traffic quality, this blog will focus on how the partnership helps combat in-app ad fraud. What makes this integration unique compared to others in the industry is that it does not work only on a sampling basis. Rather, it covers 100% of the supply available on InMobi Exchange.

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Viewability Media Marketing Advertising 52

AdvertiseMint

JANUARY 18, 2024

Understanding Digital Marketing Theories What are digital marketing theories, and why do they matter? Useful blogs encourage subscriptions and social media follows. As the web gets more connected, understanding digital marketing theories is vital. This guide explains 15 game-changing online marketing theories and concepts.

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Smart-Hub

JANUARY 2, 2024

Book Your Free Consultation Spot Request a Callback Understanding the Basics We should take a few minutes to study the programmatic ads framework and determine how to make money selling ads on your website through a specific platform. And, of course, establish what role SmartHub plays in this process.

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Monetize More

JUNE 2, 2022

In this blog post, we’ll take a look at the benefits of programmatic advertising compared to direct ad buying, and help you decide which option is right for your business. These auctions are conducted once an impression is available & buyers are ready to bid. Post that, publishers send the request for proposal (RFP).

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Monetize More

NOVEMBER 15, 2022

What Is Unified ID 2.0? Since we move closer to a cookieless future, ever wondered what’s the best solution to target users independent of third-party data? Here’s how UID2 tokens are used during the opening of the whole bidding process: 1- The user first visits the publisher’s site and tries to log in. Unified ID 2.0

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Monetize More

AUGUST 18, 2022

This blog post breaks down the best ad placement strategies tried and tested by MonetizeMore’s publishers that will help you get maximum ad impressions and crush your ad revenue goals. What is an Ad Placement? Here’s what you need to do: 1. Auditing the bounce rate regularly is key. User Behaviour Audit.

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Monetize More

FEBRUARY 7, 2023

So read on and find out what are the best replacements for third party cookies ! What are the best alternatives to third party cookies in 2023? Pubguru Header Bidding utilizes the biggest ID systems in-market. Probabilistic ID depends on the user’s IP address, user’s device, url, etc.

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Smart-Hub

JANUARY 23, 2023

So, what is programmatic advertising? RTB stands for Real Time Bidding. But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding. Basically, it’s just a buzzword for a well-known technology (with some useful additions). Let’s look at some simple examples.

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Automatad Inc.

NOVEMBER 23, 2023

It’s scanning your website visitors, figuring out what they fancy, and then it’s auction time. It’s scanning your website visitors, figuring out what they fancy, and then it’s auction time. Here is when advertisers bid to impress your visitors with their ads. What Are Supply-Side Platforms?

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Monetize More

JUNE 17, 2022

So read on and find out what are the best replacements for third party cookies ! What are the best alternatives to third party cookies in 2022? PubGuru Header Bidding. Pubguru Header Bidding utilizes the biggest ID systems in-market. Distributed ID Systems. Google’s Privacy Sandbox. First party data. User Identity Graphs.

Cookies 52

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Smart-Hub

APRIL 29, 2024

One notable example is automated bid assignment, which enables automatic bidding for keywords and ad groups. Nothing in this world is permanent except impermanence, and this statement is also true for AdTech as it rolls with the world and begins to follow new currents.

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Smart-Hub

JANUARY 16, 2024

But what exactly makes programmatic so efficient? What role do advertising algorithms play? What should you consider as an ad exchange owner? Book Your Free Consultation Spot Request a Callback What Are Algorithms In Advertising? This is why programmatic ad spending is expected to reach almost $725 billion in 2026.

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InMobi

JULY 2, 2020

Updates as of June 2020 As we shared in our blog earlier this year , we had decided to work on five major themes. Here are the updates on what work InMobi has been doing over the past six months. All of this traffic undergoes pre-bid invalid traffic (IVT) filtering and post-bid IVT monitoring by DoubleVerify.

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Header Bidding Demand Side Platform A/B Testing Fill rate 52

Smart-Hub

JANUARY 4, 2023

What is White Label ad exchange? Who is SmartHub for, and what results does it bring to its clients? What does SmartHub do? What is a White Label ad exchange? Which SmartHub`s features and capabilities help programmatic businesses in getting great ROI and revenues? Who is SmartHub for? It is prebuilt. Yes and no.

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