Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. In which formats? Everything else has changed dramatically (the not-so-good news). What does your business need to do with AI? Integrations. Desired outputs. Historical data.

Education 138

Education Conversion Marketing Media 138

InMobi

APRIL 26, 2022

Previously on the blog, we covered the basics of rewarded video ads and the key things that publishers should know about this ad format. We are now digging deeper into why publishers should consider InMobi for their rewarded video monetization strategy.

Banner 59

Banner Video Ads Fill rate Audience 59

AdvertiseMint

NOVEMBER 7, 2023

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Automatad Inc.

OCTOBER 26, 2023

Share Tweet Share Are you a website owner looking to supercharge your ad revenue? Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. Video Ad Monetization: What Is it?

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

AdvertiseMint

JULY 24, 2023

TikTok Spark Ads is what you need. This special type of ad allows you to use normal TikToks as ads. This blog post will explain TikTok Spark Ads and how to use them. Read on as we cover the following: What is a Spark Ad? Read on as we cover the following: What is a Spark Ad? How Do Spark Ads Work?

Click Through Rate 52

Click Through Rate Conversion Rate Ad Click Audience 52

Monetize More

JUNE 20, 2023

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! The gaming niche is no exception.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. What is the future of digital advertising in 2023 and beyond?

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Smart-Hub

DECEMBER 21, 2023

It enables marketers to reach their potential customers, so the ads are more effective in terms of driving conversions and income. At the same time, you, as an ad exchange owner, also need precise targeting capabilities to match DSPs and SSPs and ensure the effective performance of your platform. SmartHub's Features Have No Limits!

Ad Exchange 49

Ad Exchange Banner Geo targeting Pop-Up 49

Monetize More

JUNE 22, 2022

Believe it or not, Interstitial ads have emerged as the most popular ad format for publishers around the world. From blogs to Snapchat ads, these ad formats are hard to miss! Stay tuned to discover your future interstitial ad network partner by going through this post.

Ad network 52

Ad network Fill rate Banner CPM 52

Ad Colony

JUNE 9, 2022

With Offer Wall being a highly customizable and user-centric ad unit, we constantly improve its look and feel from a user perspective. How Better User Experience Has Increased Our Publishers’ Revenue. A carousel of images and videos on the offer page better allows users to understand the steps toward the free in-app currency.

Audience 74

Audience Advertising 74

Brid.tv

JULY 3, 2023

However, before publishers decide to feature this type of content on their websites, they should consider its benefits and drawbacks. User-generated content (UGC) refers to any type of content created and shared by online users rather than companies and publishers. Table of Contents [ hide ] What Is User-Generated Content (UGC)?

SEO 52

SEO Rich Media Fashion Media 52

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. When you’re ready to publish an article, include a mention or link to that website.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

VideoWeek

MARCH 7, 2023

Gaming advertising business Venatus has today announced it has acquired AdinPlay, an ad tech business which specialises in monetisation of browser-based games. But obviously ads which appear in the games themselves are a major part of the business. But obviously ads which appear in the games themselves are a major part of the business.

Ad Tech 64

Ad Tech Video Ads Audience Advertising 64

Monetize More

MAY 27, 2022

If you’re a small publisher or new blogger, it can be tough to get approved by ad networks. Here are 8 ad networks that are perfect for smaller publishers and new bloggers. AdMaven is recommended for publishers who are looking for site monetization with quick approval. Check them out now!

Ad network 52

Ad network Fill rate Pop-Up CPC 52

Monetize More

SEPTEMBER 22, 2022

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! The gaming niche is no exception.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

FEBRUARY 21, 2023

Both AdSense and Google Ad Exchange are critical components of a successful publishing business. Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. Publishers receive 68% of the ad cost paid by advertisers in ad revenue.

Ad Exchange 52

Ad Exchange Fill rate Ad Inventory Demand Side Platform 52

Brid.tv

MARCH 14, 2023

From the standard pay-per-view monetization model to donations, memberships, and sponsorships, publishers have a range of options to choose from. However, in recent times, ad monetization is dominating the industry. Publishers should take this chance to incorporate live streams into their strategies and profit from them.

Header Bidding 52

Header Bidding Video Ads Audience ROI 52

Smart-Hub

FEBRUARY 16, 2024

Considering this, your ad exchange platform has to support this functionality. This technology, also known as advanced bidding or pre-bidding, allows publishers to send requests to the entire set of demand sources at once. Using it, they can find the most relevant publishers and deliver their ads to the right audiences.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Smart-Hub

APRIL 29, 2024

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! SmartHub's Features Have No Limits!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Monetize More

JUNE 29, 2023

In this article, we’ll explore the impact of AI on AdTech marketing and how it’s changing the game for publishers and advertisers alike. This allows advertisers to understand their audience deeper and craft highly personalized ad campaigns that capture attention and drive engagement.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. This article will help you compare ad network versus ad exchange. Get a Consultation For Free Contact us How Do Ad Exchanges Work? The ad buying process is now swift and streamlined.

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

AdvertiseMint

DECEMBER 20, 2023

This blog post will discuss practical and effective strategies for leveraging Facebook to boost your lead generation. What are Facebook Lead Ads? A Facebook lead ad is a smart and efficient way for businesses to gather valuable information from potential customers directly on the Facebook platform. Engagement-oriented leads.

Conversion 52

Conversion Audience Entertainment Video Ads 52

Ad Ops Hero

MAY 7, 2023

ChatGPT is a language model that can generate text in a wide variety of styles, tones, and formats. By inputting a simple prompt, you can get a whole host of ideas, from blog post topics to social media captions, that can help you create engaging and effective marketing campaigns for your clients.

A/B Testing 79

A/B Testing Finance Audience Education 79

Monetize More

APRIL 19, 2023

Looking to monetize your website or blog? With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

AdvertiseMint

FEBRUARY 22, 2024

Would you like to know the cost of Facebook ads? This blog post will discuss everything about the cost of Facebook ads. What is the Average Facebook Ad Cost? The cost of Facebook ads can vary widely based on the various factors. The cost of Facebook ads can vary widely based on the various factors.

CPC 52

CPC CPA CPM Impressions 52

Brid.tv

MARCH 28, 2023

Programmatic advertising has completely revolutionized the industry by making the ad buying and selling process much more efficient and easier. Programmatic direct advertising has been experiencing an increase in popularity among both advertisers and publishers. Programmatic direct is a form of programmatic ad trading.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Brid.tv

FEBRUARY 2, 2023

Contextual Targeting vs. Behavioral Targeting Contextual Targeting in Video Advertising Why Is Contextual Targeting Gaining Prevalence? Privacy Issues The Disappearance of Third-Party Cookies Context Over Behavior How Publishers Benefit From Contextual Targeting Dive Into Contextual Advertising With Brid.TV

GDPR 52

GDPR Cookies AutoMobile Ad network 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? What Is Ad Exchange?

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. It effectively indicates what a publisher makes from their site’s total traffic.

CPM 52

CPM Fill rate Impressions CPC 52

Monetize More

FEBRUARY 20, 2023

As a publisher, you’re always on the lookout for new ways to engage your audience and drive revenue. One promising trend in digital advertising is the use of parallax ads, which offer a more interactive and visually appealing experience for users. What are Parallax Ads? How to Use Parallax Ads on Your Site?

Click Through Rate 52

Click Through Rate Ad network Conversion Rate Audience 52

Spoton Digital Media

SEPTEMBER 22, 2021

Millions and millions of pieces of content are published a day. Between blog posts, social media updates, videos, and newsletters, the amount of content distributed daily across the web is enormous. But all of this doesn’t mean you shouldn’t publish content of your own. Do we really need more content?

Marketing 52

Marketing SEO Education Audience 52

AdvertiseMint

JULY 15, 2023

Moreover, one of the best ways to boost your website’s credibility is by adding customer reviews or comments on your homepage or landing page. Facilitate Online Bookings Adding a scheduling app to your website makes reserving appointments easier for potential customers. This way, they understand what the process will be like.

Marketing 52

Marketing Conversion Rate SEO Geo targeting 52

Digital Turbine

MAY 16, 2022

In this edition of Mobile Monday, we’re covering opportunities for brand advertising on mobile, shopping and delivery app growth over the past two years, and what mobile gamers want from their in-game ads. What’s Best for In-Game Ads? between the ages of 18-34, want to be rewarded for seeing and engaging with in-game ads.

Audience 98

Audience Advertising Conversion Agency 98

Automatad Inc.

NOVEMBER 16, 2023

Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. This blog walks you through what are programmatic direct deals and how to set them up in the GAM. Utilizing programmatic direct in GAM reduces overhead in managing ad creatives and the overall process.

CPM 52

CPM Viewability Ad Server Ad Space 52

Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. It is not surprising, as there is an increasing preference for CTV over linear television.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Smart-Hub

AUGUST 23, 2023

In this blog post, we will delve into the world of programmatic advertising. Explore the programmatic monetization strategies if you are willing to know how to successfully start your profitable ad exchange. This allowed The Economist to serve highly targeted and relevant ads to each viewer. SmartHub's Features Have No Limits!

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52