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Ad Tech Trends for 2023

Martech Series

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. What is the future of digital advertising in 2023 and beyond?

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Programmatic Video Advertising Trends [2022]

Smart-Hub

What appeals to you when you come across a series of ad campaigns? In a reported survey aggregating the current trends in advertising, this same question was posed to an audience, and 72 percent of respondents preferred a video ad over other forms of advertisement. Video ads play a major role in brand loyalty and product patronage.

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MonetizeMore recognized as High Performer in 2 Categories in G2 Summer 2022 Reports

Monetize More

We’re pleased to announce that MonetizeMore has been ranked as a high performer in three categories of the G2 Summer 2022 Reports. The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone.

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MonetizeMore recognized as High Performer in 3 Categories in G2 Summer 2022 Reports

Monetize More

We’re pleased to announce that MonetizeMore has been ranked as a high performer in three categories of the G2 Summer 2022 Reports. The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone.

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How to appeal an AdSense ban for invalid traffic?

Monetize More

Invalid traffic -Invalid traffic is a catch-all term for the many different types of ad fraud that can happen. Invalid traffic primarily relates to sophisticated bots that view and click on your ad inventory. Deceptive ad placement and ad stacking. Advertisers are especially cautious when it comes to invalid traffic.

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The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

VideoWeek

In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. Top Stories Warner Bros. billion in ad sales during the first quarter of 2024, up 21 percent year-on-year.

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Google is increasingly turning to resellers as it conducts the largest round of layoffs in its history

Digiday

In a blog post , he claimed such measures, which echo similar cutbacks from its Big Tech cohorts, were made “to sharpen our focus, reengineer our cost base, and direct our talent and capital to our highest priorities.” Some note how this has intensified over the course of 2022.