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How to Set up a Programmatic Direct Deal in Google Ad Manager

Automatad Inc.

Share Tweet Share Programmatic advertising evolved to automate media buying. It overcomes the drawbacks of traditional advertising, which uses direct deals that are narrowed only to limited resources and revenue. Programmatic direct is the automated way to do direct deals under the private marketplace.

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

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How Will The Mobile App Advertising Market Evolve in 2020?

InMobi

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. There are a few key reasons: Growth and evolution of smartphone users: In 2019, the number of smartphone users in the world finally tipped over 3 billion.

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Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies

RevX

Statistics also suggest that in 2023, mobile apps will generate a whopping over $935 billion in revenue through paid downloads and in-app advertising. This blog explores mobile app retargeting and discusses some of the best strategies to use during this Valentine's Day to re-engage your users and successfully win them back.

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10 million dollar generating Publisher Business Models [2023]

Monetize More

Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. These models vary greatly, as do the ad monetization strategies from which they profit. The Moz Blog, Vogue.com, remezcla.com, instyle.com. Fancy fails.

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TripleLift Review 2021: Advertiser or Publisher? We Got You Covered! (Update 2021)

Lemonads

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! TripleLift , simply transforms images with web content smoothly into ads! They hate annoying ads.

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Taboola Review 2022: Advertiser or Publisher? Start Here and Now!

Lemonads

We’ve also got you covered with every golden tip you’ll need to know, to monetize content and acquire visibility! Taboola Review As we’ve already mentioned, Taboola is the world’s largest discovery platform today and it has also been proven to be effective across the buyer journey from increasing awareness to driving online purchases!