VideoWeek

MAY 12, 2023

Top Stories NBCU’s Linda Yaccarino in Talks to be Appointed as New Twitter CEO Elon Musk said on Thursday he has “hired a new CEO” for Twitter, believed by the WSJ to be NBCUniversal advertising chief Linda Yaccarino. Her appointment might help to restore advertisers’ confidence in Twitter.

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Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Read this blog post to learn about the process of building a DSP. How Does a DSP Work? How Does a DSP Work?

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Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. MonetizeMore’s main priority is to power up publishers with the world’s most advanced advertising technology.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

OCTOBER 20, 2023

There has been an unprecedented decline in the TV advertising market,” Habets told a press conference at MIPCOM. The tool can help advertisers understand what certain products are – for example explaining what addressable TV advertising is and how it works.

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VideoWeek

OCTOBER 7, 2022

This is not the first time the newspaper industry has faced charges of this nature; in 2011, phone hacking at Rupert Murdoch-owned News of the World precipitated advertiser boycotts that forced its closure. Advertising accounted for over $802 million of its European turnover, a fivefold increase from the year before.

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VideoWeek

JUNE 2, 2023

In this week’s Week in Review: Barb chart’s a fall in UK SVOD subs, IPG looks at quantum computing’s use cases in advertising, and Twitter’s content moderation chief steps down. The Week in Tech RTL AdAlliance Launches TV Targeting Solution RTL AdAlliance has introduced a profile targeting solution for TV advertisers.

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Viewability Audience Media Ad Tech 52

Paleo AdTech

DECEMBER 10, 2023

He interviewed a number of the key players in the industry about their experiences and committed write-ups to the Gartner blog. Then Dwight looked at how media monetizes and said advertising could be bigger. We flipped the idea into a network of advertisers. He said, “We are the company that is changing advertising and media.

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Single Grain

FEBRUARY 24, 2023

They leverage paid search marketing, e-commerce management, Google Ads audit, display advertising, and LinkedIn Advertising to promote your business. Why Choose Disruptive Advertising? Disruptive Advertising creates transparency by providing timely audit reports to minimize ad spending wastage.

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Agency Marketing SEO Conversion Rate 59

Single Grain

DECEMBER 27, 2019

In 2020, the podcast industry is going to grow even faster with a flurry of advertising activity and technological changes, which is great news for content creators and listeners alike. Does Podcast Advertising Actually Work? Right now, global figures suggest we have: 500 million blogs. 31 million YouTube channels.

SEO 23

SEO Audience Pop-Up Communications 23

Paleo AdTech

APRIL 29, 2021

He interviewed a number of the key players in the industry about their experiences and committed write-ups to the Gartner blog. Then Dwight looked at how media monetizes and said advertising could be bigger. We flipped the idea into a network of advertisers. He said, “We are the company that is changing advertising and media.

Ad Tech 52

Ad Tech Ad Server Ad network Rich Media 52

Single Grain

NOVEMBER 1, 2019

And Adobe's blog is actually really good. Adobe also runs a few conferences: Adobe MAX: The Creativity Conference. Adobe Summit: The Digital Experience Conference. Adobe 99U Conference. By using Adbeat , you can take a look at how and what any company is spending on digital advertising. Final Thoughts.

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VideoWeek

MAY 20, 2022

The proposed legislation, the Competition and Transparency in Digital Advertising Act, would prevent any company which processes more than $20 billion annually in digital ad transactions, from playing multiple roles in the digital ad ecosystem. ” Next 15 Agrees £310 Million Acquisition of M&C Saatchi.

Impressions 52

Impressions Ad Tech Media Agency 52

Single Grain

DECEMBER 6, 2019

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. 2) Programmatic Advertising. will be programmatic by 2020.

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Single Grain

NOVEMBER 28, 2023

From the immersive realms of the Metaverse and Augmented Reality to the precision of Programmatic SEO and Hyper-Personalization through Big Data, this article will walk you through 23 of the latest (some aren’t new, but they continue to be important) digital marketing trends you can’t ignore.

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