Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. How Does a Supply-Side Platform (SSP) Work?

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Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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Monetize More

DECEMBER 29, 2022

Whether your goal for the year is to accustom yourself with ad operations, maximize revenue, or both, here are some nice new year’s resolutions to help you get started with a bang. Implement your ads properly. To get you started on learning ad ops, subscribe to the MonetizeMore blog. Weave a web of policy compliant ads.

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Smart-Hub

DECEMBER 8, 2023

Programmatic infrastructure, in which ad sales are automated within a split second, has replaced direct ad sales agreements. They are still used, but only for a small percentage of the premium ad segment. Nowadays, programmatic ads infrastructure is the primary way to sell ads. SmartHub's Features Have No Limits!

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Monetize More

FEBRUARY 23, 2023

Google has announced that Linked Ad Exchange Accounts are being deprecated, and publishers must take action before April 2023. Find out what it means for you and your revenue stream in this blog post. You will continue to have access to manage any existing Ad Exchange linked accounts to your Google Ad Manager (GAM).

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Monetize More

APRIL 14, 2023

MonetizeMore is in the business of helping website publishers realize their full ad revenue potential. We have worked with many publishers who have encountered issues with getting banned or having their ads disabled by Adsense due to certain content policy violations.

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Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. But here’s the thing: the DSP and the bidder are slightly different.

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Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Read this blog post to learn about the process of building a DSP. How Does a DSP Work?

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Monetize More

FEBRUARY 21, 2023

Both AdSense and Google Ad Exchange are critical components of a successful publishing business. Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. AdSense is great for small to medium-sized publishers.

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Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. The first result we see is a native ad from Dell.

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Smart-Hub

APRIL 12, 2024

Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner. Impressions Belonging to the list of display advertising metrics, the impressions KPI is the total number of times an ad was displayed on a publisher’s website. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Smart-Hub

DECEMBER 18, 2023

Programmatic advertising offers multiple ways to purchase ad placements, but RTB is the most popular option. However, you need to know more than the RTB definition to make the most of your ad exchange. So, let`s explore the nuances of RTB programmatic advertising and gain insights on how to make the best of it.

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Automatad Inc.

NOVEMBER 30, 2023

That is why this blog gives the ultimate guide on AdSense arbitrage, along with actionable tips and suggestions to do better arbitrages. AdSense arbitrage is a process where website owners buy traffic via ads from different sources and then monetize it by showing AdSense ads on their websites. So, let’s dive in.

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Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Supply-side platforms (SSPs) are indeed your money-making sidekick as a publisher. Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. This blog is the ultimate guide on supply-side platforms (SSPs).

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Monetize More

OCTOBER 20, 2022

A leaderboard ad is one of the most popular and best-performing ad units available to publishers. It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Click Here To Enroll.

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Smart-Hub

JANUARY 30, 2024

Fallacies can be very effective, but mostly in the short run, while for publishers, displaying such ads can lead to serious consequences. In this article, we will tell you more about different types of fallacies used in advertising and explain why and how you should care about them as an owner of an ad exchange.

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Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. Monetization also allows publishers to provide free services to users and support inventory development. Such data allows you to show users only useful and relevant ads to their interests.

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Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. form the adtech ecosystem.

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Mediavine

AUGUST 2, 2022

This is why, when we first adopted sellers.json three-plus years ago, we did our best to protect our publishers’ identities by making business domains optional. Recently, our ad partners have begun requiring that we publish a business domain. to the ad exchange and middle men or resellers that hop in are supply siders.

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Smart-Hub

MAY 2, 2023

This article will discuss how AI can help marketers improve targeting and ad creatives. It also explores the function of AI in detecting ad fraud and improving return on investment (ROI). Moreover, you will know everything about the potential of AI in programmatic advertising and ad exchange and its impact on the future of advertising.

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Automatad Inc.

JANUARY 23, 2024

This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. The Protected Audience API is the Privacy Sandbox technology used for remarketing and delivering relevant ads and is designed to prevent third-party data tracking across sites.

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AdvertiseMint

NOVEMBER 7, 2023

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

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Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. It effectively indicates what a publisher makes from their site’s total traffic.

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Automatad Inc.

OCTOBER 27, 2023

Source The statistical popularity of video redirected the publishers to distribute video content and do video monetization. Generating revenue from content websites is a three-decade-old concept; most publishers slay that with their exceptional strategies. In the U.S., there are 244.4

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Automatad Inc.

JANUARY 13, 2023

At the same time, publishers create content to meet the needs of these curious customers. This attention of the buyers gives both publishers and advertisers a chance to increase their revenue through ads. Here publishers are paid based on views and not based on clicks or conversions. CPM is one among them. What Is CPM?

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Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. Buying an ad space online was a much simpler process than it is today.

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Fuel Lines

OCTOBER 9, 2013

His blog, Convince&Convert, is ranked as the #1 content marketing blog in the world. His blog, Convince&Convert, is ranked as the #1 content marketing blog in the world. Jay and I started our consulting practices about the same time, at the beginning of the Great Recession. This is Jay’s second book.

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Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

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Clearcode

SEPTEMBER 1, 2022

From ad fraud to a lack of transparency into the media-supply chain, both advertisers and publishers have been dealing with these challenges for many years. For publishers, the equivalent is demand-path optimization (DPO). In this blog post, we’ll look at what DPO is, how it works, and how publishers can benefit from it.

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Martech

MARCH 15, 2022

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. Programmatic ad-buying.

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InMobi

NOVEMBER 23, 2021

Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. In this blog, we would like to show some stats and observations from InMobi’s point of view, including how InMobi fared and some reasons that explain the trends we see.

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Monetize More

JUNE 2, 2022

Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. If so, this post is for you. Definition.

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Smart-Hub

JANUARY 9, 2024

For those embarking on their journey in the ad tech market without proprietary advertising technology or a dedicated team, choosing between various business models can be a challenging task. Plus, we’ll discover the best way to build your own ad exchange and demonstrate why SmartHub can be the best solution for this.

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Monetize More

NOVEMBER 15, 2022

Since we move closer to a cookieless future, ever wondered what’s the best solution to target users independent of third-party data? The ad tech and publisher ecosystem have long been in the middle of a tug-of-war between choice and transparency. How can publishers implement UID2? What Is Unified ID 2.0? Unified ID 2.0

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Automatad Inc.

DECEMBER 1, 2023

Here are several common monetization methods for a fitness website, viewed from the perspective of a website publisher: Advertising: Incorporating various types of advertising on the website, such as display ads, banner ads, or native advertisements. Let’s dig in.

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Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Display Lumascape’s components are as follows: Ad Agencies.

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Smart-Hub

NOVEMBER 1, 2023

And each of these media actually has ads built into them. Since all of those media channels are different, a huge number of ad formats are designed specifically for these media – mobile video ad formats, desktop ones, and even ones for Smart TVs and digital out-of-home billboards. SmartHub's Features Have No Limits!

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